Student generated content

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Integrating student-generated content in your marketing strategy can go a long way.

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Student generated content

  1. 1. Leveraging Your Authentic Voice With Student- Generated Content Slide 1 Leveraging Your Authentic Voice With Student-Generated Content
  2. 2. Leveraging Your Authentic Voice With Student- Generated Content Slide 2 1) Student Generated Content 2) Encourage Social Media Engagement 3) Student-Generated Content Strategy 4) Keep It Real 5) Control and Measure Overview Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content
  3. 3. Leveraging Your Authentic Voice With Student- Generated Content Slide 3  This generation has become wary of the carefully crafted slogans and phrases that colleges attach to their brands, which eventually begin to sound indistinguishable for prospective students overwhelmed by an abundance of options.  They want to hear from "authentic voices" they can trust.  Fortunately, you can probably hear some of these voices around you right now - it's easier than ever for your students to serve as online ambassadors for your school.  There are many avenues to improving content strategy and development, as touched on in previous blogs, but who better to sell your school online than those presently experiencing it? 1. Student Generated Content Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content
  4. 4. Leveraging Your Authentic Voice With Student- Generated Content Slide 4  Leveraging social media marketing by providing easy access to your various channels on your website, encourages students and faculty to upload content that expands your reach.  It isn't enough to simply have a Facebook page.  Regularly updated student or graduate success stories, trivia questions, photos, videos and contests increase engagement while enhancing SEO for schools.  Images are increasingly popular, and adding contextual text encourages students to add their responses.  Example: Concordia University has a solid social media presence and its website makes it easy for staff and students to contribute. 2. Encourage Social Media Engagement Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content
  5. 5. Leveraging Your Authentic Voice With Student- Generated Content Slide 5  Integrating photos, videos, podcasts, tweets, blog posts and more into your communications takes some strategy.  Students have their own priorities and schedules, and require some direction and management if they are to provide consistent, relevant, valuable content.  You may already know some campus organization leaders, student ambassadors and insightful bloggers to get started, or else you can ask for samples and interview some candidates.  Set clear expectations regarding roles and responsibilities, and establish a workflow that simplifies the process.  Provide school resources to get the job done, including perhaps medium-level access to administrative tools, ensuring there are some controls in place before making content "live" to the public. 3. Student-Generated Content Strategy Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content
  6. 6. Leveraging Your Authentic Voice With Student- Generated Content Slide 6  Leveraging peer-to-peer marketing to integrate your brand into the college lifestyle can't be too heavy handed.  Students will want to contribute to promoting a positive image of their school because it's fun and a great opportunity to experiment with artistic and journalistic ventures.  Graduate assistants, faculty members and alumni can also be valuable sources of content.  Once you create the channels, there is unlimited potential for weaving together a complete and authentic picture of student life. 4. Keep It Real Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content
  7. 7. Leveraging Your Authentic Voice With Student- Generated Content Slide 7  Every piece of content created about your organization is automatically indexed by search engines, increasing the likelihood of being ranked first on Google and others.  Blogs directly posted to your website with links to videos or other content can initiate dialogues, increasing link building, re-tweets and other sharing.  Don't forget to share your fresh, keyword-rich content on your other social media platforms for optimal exposure.  Social sharing can even make some content "go viral" and amass millions of views within a short time.  Content is the fuel that drives engagement, keeping students and prospects coming back while all the time helping your SEO.  You need to listen to what they want to hear! 5. Control and Measure Source: Higher Education Marketing – Leveraging Your Authentic Voice With Student-Generated Content
  8. 8. Leveraging Your Authentic Voice With Student- Generated Content Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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