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Social media latest changes and what they may mean for your college

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  • 1. Social Media – Latest Changes and What They May Mean for Your College Social Media – Latest Changes and What They May Mean for Your College Slide 1
  • 2. Social Media – Latest Changes and What They May Mean for Your College Overview Facebook Newsfeed to Focus on “High Quality Content” 2) What Does It Mean For Your College? 3) LinkedIn Launches Showcase Pages 4) What Does It Mean For Your College? 1) Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College Slide 2
  • 3. Social Media – Latest Changes and What They May Mean for Your College 1. Facebook Newsfeed to Focus on “High Quality Content”  Facebook has announced tweaks to its newsfeed algorithm.  The social network presented research in October 2013 showing that traffic from the social network to news sites had increased by 170% in just a year.  Status updates and image-based content that had been at the center of recent changes will no longer be as important.  Many critics have shared their concern that Facebook is trying to please companies that are willing to pay to boost their content and is killing the very principle of a social aspect of the platform. Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College Slide 3
  • 4. Social Media – Latest Changes and What They May Mean for Your College 2. What Does This Mean For You College?  This shift toward high quality, popular content means that more than ever, schools will need to draft and share great content on the platform.  Although pictures will continue to foster engagement, the importance of content strategy and development around a blog built on your school website will certainly continue to be the best bet to reach your college’s audience on Facebook.  This small shift is a move away from the focus on images and visual content and new step toward meaningful content. Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College Slide 4
  • 5. Social Media – Latest Changes and What They May Mean for Your College 3. LinkedIn Launches Showcase Pages  Professional social network launched a new type of page that allows companies to highlight specific brands: the Showcase Pages.  Showcase pages are pages entirely dedicated to specific products.  Visually, the new pages are quite astounding.  It features a cover image highlighting a specific product, a call to action or a hashtag. It includes a description of the specific product, as well as a link at the top to your company page.  Followers only interested by one product will be able to follow that product only, receiving only the latest news on the subject in their LinkedIn feed. Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College Slide 5
  • 6. Social Media – Latest Changes and What They May Mean for Your College 4. What Does This Mean For Your College?  Recently, LinkedIn also launched a page type specifically crafted for higher education: the University page.  Many smaller colleges have not created a University page as they feel their community may be too small and may not bear comparison with larger college.  Also, large universities that do have a University page may feel that these pages do not help with one of their main issues:  Help each faculty engage with its specific audience by creating content that cater to them without diluting the original brand of the university. Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College Slide 6
  • 7. Social Media – Latest Changes and What They May Mean for Your College 4. What Does This Mean For Your College?     Showcase Pages could be a good complement to University Pages for large universities or affiliated schools with very specific brands. Your school could, for instance, use these pages to share industry news or job offers pertaining to one specific type of program/faculty. Be aware that Showcase Pages need to be updated regularly with relevant content for their particular audiences. If you clearly identify your key programs, audiences, and messages through a tight LinkedIn strategy, it may be a great tool to help you boost enrolment. Source: Higher Education Marketing – Social Media – Keeping Up With Social Media - Latest Changes and What They May Mean for Your College Slide 7
  • 8. Social Media – Latest Changes and What They May Mean for Your College Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8