Should your college be on Pinterest?
 

Should your college be on Pinterest?

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Pinterest has been around for not that long, but it is already a social media force to be reckoned with.

Pinterest has been around for not that long, but it is already a social media force to be reckoned with.

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Should your college be on Pinterest? Should your college be on Pinterest? Presentation Transcript

  • Should Your College Be On Pinterest? Should Your College Be On Pinterest? Slide 1
  • Should Your College Be On Pinterest? Overview 1. 2. 3. 4. 5. Are current and/or prospective students on Pinterest? What is my Pinterest strategy? What type of content should I share on Pinterest? Do I have the resources to create relevant content? Is it worth my time? Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 2
  • Should Your College Be On Pinterest? Pinterest is quiet a new platform, but it is already a social media force to be reckoned with:  Every day over 2 million users share visuals on Pinterest and promote their Pinterest activity on other social media platforms.  Pinterest is now driving more referral traffic to websites than YouTube, Google+ and LinkedIn combined, and more referral traffic than Twitter itself. Schools are becoming increasingly interested in tapping into this referral potential.  Here are 5 questions to ask yourself before making the Pinterest leap: Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 3
  • Should Your College Be On Pinterest? 1. Are current and/or prospective students on Pinterest?  As of January 2012, 80% of Pinterest users were females aged 22 to 44 with already some college education.  Because of its reputation as a female-only platform, many schools are reluctant to use Pinterest, worried that they may be less exposed to their target audience. Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 4
  • Should Your College Be On Pinterest? 1. Are current and/or prospective students on Pinterest? This is why you are unlikely to miss your target:  Beyond Facebook, Twitter and LinkedIn, all schools are struggling to find a relevant platform in the middle of dozens of options.  As pointed out by Lee Neel, unless you are certain that a significant portion of your students are on other platforms, there are huge benefits to being active on such fast-growing platform as Pinterest and be among its first users to get ahead. Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 5
  • Should Your College Be On Pinterest? 1. Are current and/or prospective students on Pinterest?  Facebook and Pinterest are becoming increasingly integrated.  Each day, 10 million Pinterest users are connecting through Facebook. Their pins appear on Facebook, which your students are already highly exposed to.  The Pinterest format forces users to create highly attractive and relevant content which will belong to your school and which can be used on other platforms. Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 6
  • Should Your College Be On Pinterest? 2. What is my Pinterest strategy? Pinterest is a great way to reach out to students and to let them get to know you and your values in a fun and casual way. But your Pinterest strategy depends entirely on your overall objectives.      What goals you are hoping to achieve through Pinterest? Do you hope to increase visibility? Strengthen your brand? Bond with your students? How does your Pinterest strategy fit into your social media marketing strategy? Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 7
  • Should Your College Be On Pinterest? 3. What type of content should I share on Pinterest? Content will be directly correlated to your Pinterest strategy:  If you wish to focus on promoting specific programs, then your posts should reflect that.  If you want to increase hype on non-academic initiatives, like volunteer programs or campus-wide sustainability practices, then you can create theme-specific boards to increase exposure. Take a look at what Drake University is doing on Pinterest to showcase a variety of different topics. Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 8
  • Should Your College Be On Pinterest? 3. What type of content should I share on Pinterest? While everyone knows that Pinterest is a picture-based platform, the fact that it is now possible to also share videos is still under the radar. Given that very few people are doing it, curating short videos on Pinterest can give you a valuable edge on your competition.  Here are 10 video tips for your school to use videos on Pinterest. Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 9
  • Should Your College Be On Pinterest? 4. Do I have the resources to create relevant content? Creating good photography and condensed, relevant content can be time-consuming. You will need to determine whether you have the resources to do this internally or if you will need to outsource the work to a freelancer or external professional. Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 10
  • Should Your College Be On Pinterest? 4. Do I have the resources to create relevant content? But keep in mind that there are great tools out there to help you create picture-based content. Here is a great photo editing service to add text:  http://www.picmonkey.com/  that allows you to add your own overlays and create great attractive content. Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 11
  • Should Your College Be On Pinterest? 5. Is it worth my time? As on every other social media platform, the best results are reached when:  you post on a regular basis  you share content from other accounts. Although using Pinterest can increase your exposure, perhaps your school’s marketing initiatives may be better served through other, more traditional tactics. Source: Higher Education Marketing – Should Your College Be On Pinterest Slide 12
  • Should Your College Be On Pinterest? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 13