Should Your College Be On Instagram
 

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Should Your College Be On Instagram

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With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational institutions can no longer ignore.

With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational institutions can no longer ignore.

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Should Your College Be On Instagram Presentation Transcript

  • 1. Should Your College Be On Instagram Slide 1 Should Your College Be On Instagram
  • 2. Should Your College Be On Instagram Slide 2 1. Simply enhance your presence 2. Show your campus in a different light 3. Hold a photo contest using your hashtag 4. Connect with your alumni Overview Source: Higher Education Marketing – Should Your College Be On Instagram
  • 3. Should Your College Be On Instagram Slide 3 Instagram is:  over 130 million active users  mostly aged 18 to 23  the one social media platform educational institutions can no longer ignore. BUT small colleges and community colleges with already limited social media resources wonder if it is worth their time. So, should your college also be on Instagram? Source: Higher Education Marketing – Should Your College Be On Instagram
  • 4. Should Your College Be On Instagram Slide 4 Is Instagram right for your school?  Is your target audience using this tool?  Does Instagram fit your social media marketing strategy:  What are your goals?  How will you manage your account?  How will you gauge your success on there?  Is your school struggling to find relevant visuals? Source: Higher Education Marketing – Should Your College Be On Instagram
  • 5. Should Your College Be On Instagram Slide 5 Instagram is great to:  Find unique visuals of your campus in real-time.  Find and curate student-generated content  Experiment with your college’s branding  Use as a curator To inspire you, here are a few examples of what some colleges do on Instagram: Source: Higher Education Marketing – Should Your College Be On Instagram
  • 6. Should Your College Be On Instagram Slide 6 Some schools simply know they need Instagram because their students are there. Instagram becomes:  another, fun, easy way to get interactions with their students.  it also allows them to keep a close eye on what is happening on campus. They follow their students’ favorite hashtags and see what is being said about them. 1. Simply enhance your presence Source: Higher Education Marketing – Should Your College Be On Instagram
  • 7. Should Your College Be On Instagram Slide 7 Example: CTC only uses its account to reinforce its branding and student recruitment. As you can see below, they are only trying to share fun images with their students. Look at the wise use of some of their posters to be featured on their profile. Impossible to ignore that Boeing Tour, isn’t it? Source: Higher Education Marketing – Should Your College Be On Instagram
  • 8. Should Your College Be On Instagram Slide 8 Many colleges Instagram to have an insider eye on campus. They offer:  a sneak peek to people who find it first.  What is happening behind the scene at the Admissions desk, or during the preparation of an event?  Some challenge their students to find the mascot hidden on campus.  share pictures contrasting seasonal views of their campuses. 2. Show your campus in a different light Source: Higher Education Marketing – Should Your College Be On Instagram
  • 9. Should Your College Be On Instagram Slide 9 Example: Brock University often challenges its students by asking them to pinpoint where exactly a picture was taken on campus. Brock also uses the video feature to show unique spots on campus. Source: Higher Education Marketing – Should Your College Be On Instagram
  • 10. Should Your College Be On Instagram Slide 10 Encourage students to share their favorite spots on campus.  Remember that their accounts must be public for entries to qualify.  Invite them to share and tag their pics using a specific hashtag.  This will give you lots of visuals to use and to pick from.  Unlike Facebook, Instagram allows users to apply filters that usually give all shots a more artsy, professional finish.  Don’t forget to cross-promote throughout social media profiles to advertise for the contest, to announce finalists or winners. 3. Hold a photo contest using your hashtag Source: Higher Education Marketing – Should Your College Be On Instagram
  • 11. Should Your College Be On Instagram Slide 11 Example: Queens University. Queens University invited students to share pictures with them using: #queensu. As a result, many shared pictures of the campus, queen’s building, and some videos. Source: Higher Education Marketing – Should Your College Be On Instagram
  • 12. Should Your College Be On Instagram Slide 12 Carleton University its Instagram account to connect with Alumni: it regularly posts old pictures using the hashtag #CUThrowback 4. Connect with your alumni Source: Higher Education Marketing – Should Your College Be On Instagram
  • 13. Should Your College Be On Instagram Slide 13 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+