A look at a sample Analytics report from Higher Education Marketing

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A look at a sample Analytics report from Higher Education Marketing

  1. 1. A LOOK AT A SAMPLE ANALYTICS REPORT FROM HEM Presented by: Slide 1
  2. 2. Analytics Highlights The reports and comments that follow are simply to illustrate what and how HEM provides KPI reports on a regular basis to its clients. 1. 361 Request for information were generated 2. 37% of visitors who started the request information from completed the process 3. 8% of your overall traffic is coming from Mobile Devices 4. 28% of your overall traffic is on Prospective Slide 2
  3. 3. All Traffic    Year over year traffic is flat Info sessions are down 10% over year Register Now are up 108% month over month Slide 3
  4. 4. SEO Dashboard Slide 4
  5. 5. Mobile Dashboard Slide 5
  6. 6. Conversions by Channel Slide 6
  7. 7. Social Referrals Slide 7
  8. 8. Social Conversions Slide 8
  9. 9. Your University Request Information Funnel Slide 9
  10. 10. Online Application Funnel Slide 10
  11. 11. Google Keyword Rankings Slide 11
  12. 12. Google AdWords Summary Report Slide 12
  13. 13. Questions? 1.514.312.3968 ptaza@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ www.higher-education-marketing.com Slide 13

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