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10 ways to enhance your college's blog without writing

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Here are 10 tips that you can apply at any time to improve your blog’s visibility regardless of your tight writing resources.

Here are 10 tips that you can apply at any time to improve your blog’s visibility regardless of your tight writing resources.

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  • 1. 10 Ways To Enhance Your College’sBlog Without WritingSlide 110 Ways To Enhance YourCollege’s Blog Without Writing
  • 2. 10 Ways To Enhance Your College’sBlog Without WritingSlide 21. Optimize your blog for SEO2. Direct internal links to older posts3. Update and republish all blog posts4. Make your blog mobile-friendly5. Create a content calendar6. Add social media plug-ins7. Add images or videos8. Share your blog posts everywhere9. Create a newsletter10. Install Analytics and learn from its resultsOverviewSource: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 3. 10 Ways To Enhance Your College’sBlog Without WritingSlide 3 Do some keyword research.o Wordtrackero SEMRusho Google AdWords Keyword Add links to your blog posts. Keep your readers on your blog! Make sure all links open ona separate page by adding the code target="_blank" to thelink.1. Optimize your blog for SEOSource: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 4. 10 Ways To Enhance Your College’sBlog Without WritingSlide 4 Create categories and use tags. Index tags or categories in sitemap. Optimize the URL,tags and meta-tags, and follow all the tips for SEO forhigher education.1. Optimize your blog for SEOSource: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 5. 10 Ways To Enhance Your College’sBlog Without WritingSlide 5 Edit 10 of your older posts to create internal links. Use one or several of your keywords as the anchor text. This process can be used for any keyword your site istrying to rank for.2. Direct internal links to older postsSource: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 6. 10 Ways To Enhance Your College’sBlog Without WritingSlide 6 Look at your most popular blog posts: are they still current? Simply freshen up the content and republish it. When republishing, do not create a new draft, but rather,simply change the date of publication. Share the new content on social media and other mediumsas you would any other new content.3. Update and republish all blog postsSource: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 7. 10 Ways To Enhance Your College’sBlog Without WritingSlide 74. Make your blog mobile-friendly Make sure your CMS can be set in mobile-friendly mode. Various content management systems offer applicationsthat enable you to make your content easy to read frommobile devices. For those using WordPress, here is an article to learn howto make your WordPress blog mobile-friendly in less than60 seconds.Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 8. 10 Ways To Enhance Your College’sBlog Without WritingSlide 85. Create a content calendar Keep a detailed schedule to blog consistently Tie your blog topics to your other marketing initiatives. A content calendar for colleges should include:o List of content to be createdo A clear process of how content will be shared onsocial media,o A list of curation and syndication sites.Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 9. 10 Ways To Enhance Your College’sBlog Without WritingSlide 96. Add social media plug-ins Make it as easy as possible for readers to share your blogposts through social media plug-ins.Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 10. 10 Ways To Enhance Your College’sBlog Without WritingSlide 107. Add images and/or videos Remember: your readers will not necessarily find your postson your blog. The title of the posts and the visuals included in the post areall important. Give preference to images that add value to your post(related to the content in question or more likely to beshared). Embedding a video has great SEO benefits. For SEO purposes, make sure that these images or videosare properly tagged as well.Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 11. 10 Ways To Enhance Your College’sBlog Without WritingSlide 118. Share your blog posts everywhere A sharing process will help you harvest the benefits of socialmedia, social bookmarking and content syndication. Make sure you integrate this process in your content calendarto consistently share your blog posts. Advertise your blog by adding the URL on all your socialmedia profiles, at the end of all emails, inpresentations, etc.. Put in the extra effort to get the word out there that you havea blog.Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 12. 10 Ways To Enhance Your College’sBlog Without WritingSlide 129. Create a newsletter If you have been blogging for a few months, use GoogleAnalytics to see which posts have been most popular, andthen package them in a newsletter sent to your client base. A college newsletter is a great way to stay present in yourprospects’ minds while promoting news, programs and eventstaking place at your college.Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 13. 10 Ways To Enhance Your College’sBlog Without WritingSlide 1310. Install Analytics and learn from its results Google Analytics is FREE!All you need is a Google account. Google Analytics for higher ed reports allow you to seewhich pages were most visited, the time visitors spendreading your blog, and various other important information. It can also enable you to know which keywords people useto find your posts (go to Content Site > Site Search> Search Terms)and choose a time span large enough to allow you to see thekeywords that were searched for. Your GA account can be configured to see searches on yourwebsite and your blog as well.Source: http://www.higher-education-marketing.com/blog/10-ways-enhance-colleges-blog
  • 14. 10 Ways To Enhance Your College’sBlog Without WritingSlide 14Questions?1.514.312.3968info@higher-education-marketing.comFOLLOW US ON FACEBOOKFOLLOW US ON LINKEDINFOLLOW US ON TWITTERFOLLOW US ON PINTERESTFOLLOW US ON GOOGLE+www.higher-education-marketing.com

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