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Recruitment marketing ideas to stir up your creativity or a change is as good as a rest

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  • 1. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 1 Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 2. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 2 1. Create a Pinterest account for your school. 2. Create an Infographic for your College Programs or Campaigns. 3. Experiment with one of your PPC campaigns. 4. Start writing blog posts. Overview Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 3. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 3 Pinterest is the fastest growing social media platform for a reason. Why is that?  Visual thinking is really engaging and fun. Just start collecting the very best images that represent you and your school’s interests and you will be amazed at how rewarding it can be. 1. Create a Pinterest account for your school Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 4. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 4  Don’t sell out and just dump in all your standard stuff.  Keep it high quality and really push yourself to do it well. You, (and your marketing efforts), will be better for it.  Here’s a link to some good examples of higher ed institutional Pinterest accounts. 1. Create a Pinterest account for your school Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 5. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 5Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 6. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 6 Done well, infographics capture ideas and information in a way that really appeals to your audience:  visually  Logically  with lots of details available if you want or need them. 2. Create an Infographic for your College Programs or Campaigns Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 7. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 7  Here is a really helpful infographic summary on how to create one.  http://mashable.com/2012/07/09/how-to-create-an-infographic/#  Here's an example created by St Xavier University for their online Masters in Curriculum and Instructions degree.  http://www.blakerdesign.com/st-xavier-university-infographic/# 2. Create an Infographic for your College Programs or Campaigns Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 8. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 8 This isn’t for the faint of heart but if you really want to learn about pay-per-click marketing then you need to get your hands dirty. Take an existing campaign with a modest budget or create a new one and then push the creative envelop to optimize:  the settings  copy  the landing page 3. Experiment with one of your PPC campaigns Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 9. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 9  Then A/B test it against your standard approach.  You will learn a lot about how to optimize your campaigns  it is great fun watching the two ads compete towards a statistically significant winner. 3. Experiment with one of your PPC campaigns Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 10. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 10Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 11. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 11  If you would like to reconnect with some of the topics around higher education and marketing that really excite you,(and that probably got you the job that you now have) , then start writing about them.  One great marketing blog is www.rocketwatcher.com by April Dunford. 4. Start writing blog posts Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 12. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 12  Read a few of her posts and you will quickly recognize her passion, intelligence, and humour, not to mention her amazing marketing insight.  You have to know that she gets great personal satisfaction from crafting a blog post so well done.  You can do this too. You just have to start writing and challenge yourself to keep at it. 4. Start writing blog posts Source: Higher Education Marketing - Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
  • 13. Recruitment Marketing Ideas to Stir up Your Creativity or a Change is as Good as a Rest Slide 13 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+