Provocative Innovations in Higher Ed Web Design
Slide 1
Provocative Innovations
in Higher Ed Web Design
Provocative Innovations in Higher Ed Web Design
Slide 2
1) The importance of web design
2) What makes an effective college...
Provocative Innovations in Higher Ed Web Design
Slide 3
 The just-released Noel-Levitz 2014 E-Recruiting Practices
Report...
Provocative Innovations in Higher Ed Web Design
Slide 4
 The key is to approach web design strategically, from a long-
te...
Provocative Innovations in Higher Ed Web Design
Slide 5
 Put yourself in your prospect's shoes to inspire them to
convers...
Provocative Innovations in Higher Ed Web Design
Slide 6
 You want students to be excited about your school, alumni to
don...
Provocative Innovations in Higher Ed Web Design
Slide 7
 Are you creating the most engaging site for your particular
targ...
Provocative Innovations in Higher Ed Web Design
Slide 8
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visi...
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Provocative Innovations in Higher Ed Web Design

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Examples of innovative higher education web design and content strategy and development for student recruitment.

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Provocative Innovations in Higher Ed Web Design

  1. 1. Provocative Innovations in Higher Ed Web Design Slide 1 Provocative Innovations in Higher Ed Web Design
  2. 2. Provocative Innovations in Higher Ed Web Design Slide 2 1) The importance of web design 2) What makes an effective college website? 3) Provoking emotion to drive action 4) Functional doesn't need to be boring Overview Source: Higher Education Marketing – Provocative Innovations in Higher Ed Web Design
  3. 3. Provocative Innovations in Higher Ed Web Design Slide 3  The just-released Noel-Levitz 2014 E-Recruiting Practices Report confirms that website spending has increased in the past two years, although only about half of four-year higher ed institutions reported having a mobile-optimized site.  With 71 percent of graduating high school seniors having viewed college websites on mobile phones or tablets (and 43 percent of teens exclusively mobile), mobile functionality needs to be a top priority for every school.  First impressions are critical when forming an opinion about any brand and when it comes to evaluating higher education institutions, study after study states that teenaged prospects won't hesitate to abandon a poorly functioning website, potentially eliminating that college from their application list. 1. The importance of web design Source: Higher Education Marketing – Provocative Innovations in Higher Ed Web Design
  4. 4. Provocative Innovations in Higher Ed Web Design Slide 4  The key is to approach web design strategically, from a long- term, big picture perspective.  Develop a navigational framework and content creation process that is sufficiently flexible to evolve along with your organization.  This may take a full redesign the first time around but if you plan it correctly the infrastructure should be sustainable even as academic offerings and user needs change.  A website is a perpetual work in progress, so plan for constant testing and regular updates. Identify what makes your school unique and what your visitors are most interested in, then make it as easy as possible for them to get there.  One of the biggest challenges for higher ed web design is finding a way to communicate the most relevant information without cluttering the user experience. This means taking a hard look into Google Analytics data for underperforming pages and cutting out redundant, superfluous, outdated and conflicting content. 2. What makes an effective college website? Source: Higher Education Marketing – Provocative Innovations in Higher Ed Web Design
  5. 5. Provocative Innovations in Higher Ed Web Design Slide 5  Put yourself in your prospect's shoes to inspire them to conversion by providing easily scannable content, bold high- quality photographs, and prominent calls to action.  Your beautiful, modern look should be applied throughout the website - not just the homepage - ensuring optimal engagement no matter which page your visitors first land on.  Responsive design automatically formats content to fit the user's screen size, and it is even more imperative that clutter is eliminated on mobile browsers for efficient task-driven action.  The University of Ottawa's recently redesigned website has been lauded for being particularly clean and simple, offering visitors only four prominent links in the page's centre.  Data-driven research suggested the top tasks for student recruitment were "Find a program" and "Estimate costs", which are even more prominent on their mobile-optimized site. 2. What makes an effective college website? Source: Higher Education Marketing – Provocative Innovations in Higher Ed Web Design
  6. 6. Provocative Innovations in Higher Ed Web Design Slide 6  You want students to be excited about your school, alumni to donate and prospects to sign up, so share that contagious enthusiasm of your unique community with bold branding and a sensual multimedia experience.  More colleges are integrating visual content in interesting ways, inspiring the emotions that result in action. Authentic images of students on campus trumps stock photos every time.  Increase interactivity with virtual tours and embedded videos, delivering a visceral simulation of life at your college or university. This is a quickly growing trend, as student searches for educational terms on YouTube increased by 25 percent in the last quarter of 2013.  As students sift through a multitude of higher education options, why should they choose you? Of course, your programs, facilities, industry recognition, instructors, placement rate, location or whatever else makes you special should be emphasized, but some schools are attempting to stand out from the crowd with provocative web design. 3. Provoking emotion to drive action Source: Higher Education Marketing – Provocative Innovations in Higher Ed Web Design
  7. 7. Provocative Innovations in Higher Ed Web Design Slide 7  Are you creating the most engaging site for your particular target market or following the supposed best practices of what everyone else is doing?  Internal and external usability testing will tell you if you're on the right track, especially with a more unconventional design, identifying slight adjustments that can make all the difference in achieving intuitive navigation.  Furman University's website has a great look, full of appealing pictures that capture their inspiring school spirit yet anchored by a bookmark-style navigational menu on the left that remains stationary wherever you are on the site.  Visitors can "Experience Furman" by scrolling through an innovative timeline-style posting list, familiar to any social media user, which can be sorted according to news, events or social. 4. Functional doesn’t need to be boring Source: Higher Education Marketing – Provocative Innovations in Higher Ed Web Design
  8. 8. Provocative Innovations in Higher Ed Web Design Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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