Local SEO for Higher Ed Recruitment
Slide 1
Local SEO for
Higher Ed Recruitment
Local SEO for Higher Ed Recruitment
Slide 2
1) Local SEO
2) Keyword Research
3) On-Page Optimization
4) Claim Your Locatio...
Local SEO for Higher Ed Recruitment
Slide 3
 Colleges and universities actively recruit students through
search locally, ...
Local SEO for Higher Ed Recruitment
Slide 4
 Be sure to include local keywords in your primary keyword
research.
 For ex...
Local SEO for Higher Ed Recruitment
Slide 5
 Include your city, region or province/state keywords in your
overall page op...
Local SEO for Higher Ed Recruitment
Slide 6
 Claim and verify your campus locations on services like
Google + Places, Yah...
Local SEO for Higher Ed Recruitment
Slide 7
 Get listed across local directories, again using exactly the
same Name, Addr...
Local SEO for Higher Ed Recruitment
Slide 8
 The Google algorithm definitely appears to favors positive
reviews on G+ Pla...
Local SEO for Higher Ed Recruitment
Slide 9
 Make sure you are using the same location data across all of
your social med...
Local SEO for Higher Ed Recruitment
Slide 10
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visit our Websi...
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Local SEO for student recruitment

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Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization

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Local SEO for student recruitment

  1. 1. Local SEO for Higher Ed Recruitment Slide 1 Local SEO for Higher Ed Recruitment
  2. 2. Local SEO for Higher Ed Recruitment Slide 2 1) Local SEO 2) Keyword Research 3) On-Page Optimization 4) Claim Your Locations 5) Acquire Citations 6) Get Reviews on Google Places 7) Optimize Your Profiles on Social Media Overview Source: Higher Education Marketing – Local SEO for Higher Ed Recruitment
  3. 3. Local SEO for Higher Ed Recruitment Slide 3  Colleges and universities actively recruit students through search locally, regionally, nationally and internationally.  A well rounded search engine optimization (SEO) strategy for your website will provide a solid foundation for your organic search engine rankings across all levels but further refinements are required if you really want optimal performance.  You must get your general on-page and off-page optimization into shape as the main priority.  Once you have done that, you can take your SEO to a deeper level by applying some of these tactics. 1. Local SEO Source: Higher Education Marketing – Local SEO for Higher Ed Recruitment
  4. 4. Local SEO for Higher Ed Recruitment Slide 4  Be sure to include local keywords in your primary keyword research.  For example, if you are promoting a program targeting prospects in Toronto, or in the Greater Toronto Area (GTA) or Ontario in general, then you must include those geographically specific words in your keyword strategy. 2. Keyword Research Source: Higher Education Marketing – Local SEO for Higher Ed Recruitment
  5. 5. Local SEO for Higher Ed Recruitment Slide 5  Include your city, region or province/state keywords in your overall page optimization plan for your site.  Put these same terms in page metatags, page titles, H1s, content and internal site links.  Give each separate campus location a unique page and fill it with unique content.  Put a standard address footer on every page of your site, indicating its location.  Google really likes structured content so use Schema Local Markup and put a Keyhole Markup Language file on you site for best effect. 3. On-Page Optimization Source: Higher Education Marketing – Local SEO for Higher Ed Recruitment
  6. 6. Local SEO for Higher Ed Recruitment Slide 6  Claim and verify your campus locations on services like Google + Places, Yahoo! Local and Bing Maps.  Make sure you fill out 100% of the fields and use exactly the same information across each. 4. Claim Your Locations Source: Higher Education Marketing – Local SEO for Higher Ed Recruitment
  7. 7. Local SEO for Higher Ed Recruitment Slide 7  Get listed across local directories, again using exactly the same Name, Address and Phone number (NAP) data as you are using in Google Places.  Academic directories like Braintrack and Schools Training provide an opportunity to further reinforce each campuses’ unique address. 5. Acquire Citations Source: Higher Education Marketing – Local SEO for Higher Ed Recruitment
  8. 8. Local SEO for Higher Ed Recruitment Slide 8  The Google algorithm definitely appears to favors positive reviews on G+ Places.  Develop a strategy to encourage students with very positive comments to post them on Google Places.  If you are not already checking Google Places start now and monitor it for sentiment.  Put your best “reputation management” practices in place and manage this like any other public social media platform.  Developing reviews is probably the most difficult tactic to implement but is very important for good results. 6. Get Reviews on Google Places Source: Higher Education Marketing – Local SEO for Higher Ed Recruitment
  9. 9. Local SEO for Higher Ed Recruitment Slide 9  Make sure you are using the same location data across all of your social media profiles.  Register an account with location based platforms like Foursquare, Yelp and Gowalla to claim your location and build local “geo” related content and references.  Add Pinterest Pins to content on your Pinterest account to highlight campus features and location.  The combined effect of these tactics should help your site rank higher for local searches and drive more local traffic.  Google Analytics should then be used to track the visitor behavior of this local search generated “segment”.  With better understanding of their search intent and needs you can continue to optimize your site for better recruitment performance on the local front. 7. Optimize Your Profiles On Social Media Source: Higher Education Marketing – Local SEO for Higher Ed Recruitment
  10. 10. Local SEO for Higher Ed Recruitment Slide 10 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+
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