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LinkedIn launches University Pages to help career minded students find the right college
 

LinkedIn launches University Pages to help career minded students find the right college

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LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages.

LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages.

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    LinkedIn launches University Pages to help career minded students find the right college LinkedIn launches University Pages to help career minded students find the right college Presentation Transcript

    • LinkedIn launches University Pages Slide 1 LinkedIn launches University Pages to help career-minded students find the right college
    • LinkedIn launches University Pages Slide 2 1. Introduction 2. What can you share on University Pages? 3. What does it mean for your college? 4. Should you get rid of your company page? 5. How do I create a University Page for my school? Overview Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 3 LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are meant to help prospective students find the college or university that fits those best. Connecting with those institutions, their alumni, current students or even prospective students are some of the features students will be able to use starting September 12. Additionally, LinkedIn has brought down student limit age from 18 to 14 in the US and Canada. Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 4 Two hundreds colleges and universities got the beta University Page. Among them, a few Canadian universities, including:  York University  McGill University  University of British Columbia. Thousands of additional schools are expected get access to University Pages in the coming weeks. Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 5  Images: logo, cover photo, gallery (McGill’s off to a great start with a video!)  Basic Information: Name, Name alias, Description, Website, Address, Email  Detailed Information: Institution Type, year level, Financial Aid, Tuition, Degrees, Fields of study, Population, Student/faculty ratio, admitted %, Male/female, %receiving Aid, graduation rate  Notable Alumni  Featured Group: where colleges can add the institutions’ alumni groups of different faculties What can you share on University Pages? Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 6 University Pages will enable you:  to target your messages to different groups that are part of your community, alumni, and current students.  you will be able to create a custom target audience by categories such as location, education, industry, company, and even more.  also you will be able to reinforce your higher ed institution branding by adding to your gallery images of your campus, facilities or videos showcasing your uniqueness. What can you share on University Pages? Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 7 Here is what students can currently see if your page has not been created yet: Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 8 This could be a game changer in your social media strategy. Indeed, University Pages offer you:  A built-in audience  Access to alumni  More accountability for your results  Rethinking your LinkedIn strategy What does it mean for your college? Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 9  University Pages will certainly enlarge your college’s audience by making each and every person that has listed your institution to his or her resume follow you automatically.  This does not mean that they will still like the page after a while, but it creates a base audience that your marketing team could take advantage of. A built-in audience Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 10  Thanks to University Pages, higher education institutions will be able to quickly and easily access all of their alumni who are on LinkedIn.  Schools can drill down by area, job and job type and target those who are in lucrative positions for fundraising. Access to alumni Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 11 More accountability for your results Because it enables prospects to see:  who has graduated from this university  where they live  the type of job they have University Pages are some sort of a “no-cheat” pages where students can check potential schools and the actual career paths they provide. Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 12 More accountability for your results This could impact your lead generation strategy for international students who will be able to see:  who from their country has studied in your school  what the alumni do  what is there path after graduation AND for parents who will be able to gauge the potential return on investment of your college possible. Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 13 LinkedIn University Pages can be a key tool for colleges and universities in their recruitment strategy and online marketing and it will require that you rethink your whole strategy:  University Pages will require that you include a younger audience in your strategy.  It will change your approach to LinkedIn groups and alumni groups in particular. Rethinking your LinkedIn strategy Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 14  Also, high school students who are looking for colleges or universities will now certainly go and search on these pages.  However, it will also be a new challenge for your content strategy as the content to be shared on University Pages will not be the same as the one shared on Facebook. Rethinking your LinkedIn strategy Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 15  The LinkedIn University Pages are not a replacement to the current company pages that universities and colleges use.  However, University Pages is the perfect place to have conversations with your audience, alumni, students, parents or prospects, answer their questions, and engage.  Company pages, on the other hand, are the place to position your school as an employer. Should you get rid of your company page? Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 16  To request a new University Page, you must have a University email address (e.g. mike@hec.ca) added and confirmed on your LinkedIn account.  You must also be able to prove that you are a current employee of the school and your position is listed in the Experience section on your profile. How do I create a University Page for my school? Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 17 If all the requirements are met, then contact LinkedIn with the following information:  The URL of your school's official website.  The country where your school is located.  If you will NOT be the administrator of the page, list the email address for the correct administrator.  If applicable, list the existing Company Page associated with your school. If the school is part of a larger university system, you will be asked to add any other existing University Pages. Some universities may consist of several campuses, affiliated schools, by giving this information these schools will be featured in the See Also section of your University Page. Note that you can have an administrator manage different University pages. How do I create a University Page for my school? Source: Higher Education Marketing – LinkedIn launches University Pages
    • LinkedIn launches University Pages Slide 18 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+