International student recruitment
 

International student recruitment

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Today we focus on Google Analytics and AdWords, and how they can be used to maximize your international reach

Today we focus on Google Analytics and AdWords, and how they can be used to maximize your international reach

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International student recruitment International student recruitment Presentation Transcript

  • International Student Recruitment: How to Generate Leads Through GA and Adwords International Student Recruitment: How to Generate Leads Through Google Analytics and Adwords 1 Slide
  • International Student Recruitment: How to Generate Leads Through GA and Adwords Overview 1) 2) Google Analytics Google Adwords Source: Higher Education Marketing – International Student Recruitment Slide 2
  • International Student Recruitment: How to Generate Leads Through GA and Adwords 1. Google Analytics  If the ultimate goal is to recruit more international students, it is just as vital to assess the status and performance of your college in other countries.  Is your website visible outside your region?  Are international users landing on the relevant pages, and if they are, is the information accessible to them?  What is the ROI on each of your online international campaigns and advertisements?  Are your SEO strategies also catered to generating international leads? Source: Higher Education Marketing – International Student Recruitment Slide 3
  • International Student Recruitment: How to Generate Leads Through GA and Adwords 1. Google Analytics The long list of questions is no reason to feel overwhelmed.  Using Analytics in Higher Education really helps in breaking down all of this information  allowing your college or university to measure:  the results of all of your efforts  get a better idea of how your school fares on a global scale Source: Higher Education Marketing – International Student Recruitment Slide 4
  • International Student Recruitment: How to Generate Leads Through GA and Adwords 2. Google Adwords  Analytics shows you:  how users arrived to your site  Keyword research shows you:  which keywords are the most popular.  The information you find through keyword research will allow you to design your Pay-Per-Click Marketing campaigns in such a way that your visibility runs parallel with popular keywords. Source: Higher Education Marketing – International Student Recruitment Slide 5
  • International Student Recruitment: How to Generate Leads Through GA and Adwords 2. Google Adwords  In the next slide example, Nipissingu (Brantford, Ontario) and Walden University (Minneapolis, MN) appear as the top ads.  However, the results could have been different for a user located somewhere else.  For example, Walden University may have designed their AdWords campaign with the keywords “Canadian colleges” but only when searched for in specific locations, such as Canada.  This means that when users anywhere else in the world search those keywords, different results will appear in the ad section. Source: Higher Education Marketing – International Student Recruitment Slide 6
  • International Student Recruitment: How to Generate Leads Through GA and Adwords Source: Higher Education Marketing – International Student Recruitment Slide 7
  • International Student Recruitment: How to Generate Leads Through GA and Adwords 2. Google Adwords  The Google AdWords geo-targeting tool allows you:  to target your demographics by continent, country, state, province, city, and even zip code.  In terms of reaching out to international students, you can customize your AdWords:  to increase the visibility of your college or university in particular countries. Source: Higher Education Marketing – International Student Recruitment Slide 8
  • International Student Recruitment: How to Generate Leads Through GA and Adwords For examples and more info go to our website and read the full blog post. Source: Higher Education Marketing – International Student Recruitment Slide 9
  • International Student Recruitment: How to Generate Leads Through GA and Adwords Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 10