International student recruitment

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Today we focus on Google Analytics and AdWords, and how they can be used to maximize your international reach

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International student recruitment

  1. 1. International Student Recruitment: How to Generate Leads Through GA and Adwords International Student Recruitment: How to Generate Leads Through Google Analytics and Adwords 1 Slide
  2. 2. International Student Recruitment: How to Generate Leads Through GA and Adwords Overview 1) 2) Google Analytics Google Adwords Source: Higher Education Marketing – International Student Recruitment Slide 2
  3. 3. International Student Recruitment: How to Generate Leads Through GA and Adwords 1. Google Analytics  If the ultimate goal is to recruit more international students, it is just as vital to assess the status and performance of your college in other countries.  Is your website visible outside your region?  Are international users landing on the relevant pages, and if they are, is the information accessible to them?  What is the ROI on each of your online international campaigns and advertisements?  Are your SEO strategies also catered to generating international leads? Source: Higher Education Marketing – International Student Recruitment Slide 3
  4. 4. International Student Recruitment: How to Generate Leads Through GA and Adwords 1. Google Analytics The long list of questions is no reason to feel overwhelmed.  Using Analytics in Higher Education really helps in breaking down all of this information  allowing your college or university to measure:  the results of all of your efforts  get a better idea of how your school fares on a global scale Source: Higher Education Marketing – International Student Recruitment Slide 4
  5. 5. International Student Recruitment: How to Generate Leads Through GA and Adwords 2. Google Adwords  Analytics shows you:  how users arrived to your site  Keyword research shows you:  which keywords are the most popular.  The information you find through keyword research will allow you to design your Pay-Per-Click Marketing campaigns in such a way that your visibility runs parallel with popular keywords. Source: Higher Education Marketing – International Student Recruitment Slide 5
  6. 6. International Student Recruitment: How to Generate Leads Through GA and Adwords 2. Google Adwords  In the next slide example, Nipissingu (Brantford, Ontario) and Walden University (Minneapolis, MN) appear as the top ads.  However, the results could have been different for a user located somewhere else.  For example, Walden University may have designed their AdWords campaign with the keywords “Canadian colleges” but only when searched for in specific locations, such as Canada.  This means that when users anywhere else in the world search those keywords, different results will appear in the ad section. Source: Higher Education Marketing – International Student Recruitment Slide 6
  7. 7. International Student Recruitment: How to Generate Leads Through GA and Adwords Source: Higher Education Marketing – International Student Recruitment Slide 7
  8. 8. International Student Recruitment: How to Generate Leads Through GA and Adwords 2. Google Adwords  The Google AdWords geo-targeting tool allows you:  to target your demographics by continent, country, state, province, city, and even zip code.  In terms of reaching out to international students, you can customize your AdWords:  to increase the visibility of your college or university in particular countries. Source: Higher Education Marketing – International Student Recruitment Slide 8
  9. 9. International Student Recruitment: How to Generate Leads Through GA and Adwords For examples and more info go to our website and read the full blog post. Source: Higher Education Marketing – International Student Recruitment Slide 9
  10. 10. International Student Recruitment: How to Generate Leads Through GA and Adwords Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 10

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