Instagram or Pinterest: Where should your college start sharing visual content?
 

Instagram or Pinterest: Where should your college start sharing visual content?

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If your college has limited social media resources, where should you start sharing your content? Instagram or Pinterest?

If your college has limited social media resources, where should you start sharing your content? Instagram or Pinterest?

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    Instagram or Pinterest: Where should your college start sharing visual content? Instagram or Pinterest: Where should your college start sharing visual content? Presentation Transcript

    • Instagram or Pinterest: where should your college start sharing visual content? Instagram or Pinterest: Where should your college start sharing visual content? Slide 1
    • Instagram or Pinterest: where should your college start sharing visual content? Overview 1. 2. 3. Instant Advantages Different Uses and Targets Reasons to combine Instagram and Pinterest Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 2
    • Instagram or Pinterest: where should your college start sharing visual content? Instant Advantages From the perspective of digital marketing for higher ed, both Pinterest and Instagram enable users to: Share visual content easily 2. Enhance branding efforts 1. Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 3
    • Instagram or Pinterest: where should your college start sharing visual content? Instant Advantages – Share visual content easily  Both Pinterest and Instagram allow users to easily share pictures on other social media platforms (mainly, Facebook and Twitter).  Pinterest even allows you to share short videos.  Both Pinterest and Instagram allow users to like and comment on pictures as well as to create contests. Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 4
    • Instagram or Pinterest: where should your college start sharing visual content? Instant Advantages – Enhance branding efforts Both Pinterest and Instagram help colleges and universities make their visual identity stand out. Beyond logos and colors, both can help colleges and universities convey their values and mission, and give a direct “feel” of:  the school  its faculty  its students Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 5
    • Instagram or Pinterest: where should your college start sharing visual content? Different Uses and Targets One of the main differences that set these two platforms apart is:  the demographic of their main users.  Pinterest is used more by women than men, and main its user demographic ranges from 24-35 years-old.  Instagram users are split almost evenly by gender, and its main user demographic ranges from 18-27 years-old. Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 6
    • Instagram or Pinterest: where should your college start sharing visual content? Different Uses and Targets  The user demographics for both of these platforms can definitely give you insight on who uses them.  But the real insight comes with how they are used.  Depending on the sort of visual content you want to share, you may decide to lean on one platform more than the other, or use both platforms, but with different goals. Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 7
    • Instagram or Pinterest: where should your college start sharing visual content? Different Uses - Pinterest  With its easy to use boards and pinning system, Pinterest is a great tool to curate visual content and classify photos and videos according to themes.  Colleges and universities have been creating all kinds of boards to reinforce their branding.  For example, there have been inspiration boards for students, college’s values and mission, football team photos, etc. Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 8
    • Instagram or Pinterest: where should your college start sharing visual content? Different Uses - Instagram  Instagram allows you or your school’s photographer to make picture composition and effects that will make your content unique and give you control over the message of the image.  University of Florida uses Instagram to show a behind-thescenes look at the college events, etc.  It is more resource-intensive than Pinterest as it usually requires some coordination between a photographer and the person in charge of social media at the college. Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 9
    • Instagram or Pinterest: where should your college start sharing visual content? Reasons to combine Instagram and Pinterest Content creation and curation go hand-in-hand. Here is why:  Instagram is a great tool to find student-generated content about your school.  With the help of hashtags, you can find photos created about your college or university.  With so many of your students using the application, it is important to create an account to keep listening to the organic conversations happening around your school (rather than just those created by your school). Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 10
    • Instagram or Pinterest: where should your college start sharing visual content? Reasons to combine Instagram and Pinterest  The content created on Instagram can then be pinned on Pinterest and shared on other platforms.  From an SEO perspective, using both platforms is great for search engines. For even more info on Instagram and Pinterest, see our blog post… Source: Higher Education Marketing – Instagram or Pinterest: whre should your college start sharing visual content Slide 11
    • Instagram or Pinterest: where should your college start sharing visual content? Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 12