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INFOGRAPHIC - Telling Your School's Story With Testimonials

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Here are some tips for emerging best practices for integrating testimonials into your student recruitment strategy

Here are some tips for emerging best practices for integrating testimonials into your student recruitment strategy

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  • 1. TELLING YOUR SCHOOL’S STORY WITH TESTIMONIALS FOR IMPACT INCLUDE RELEVANT DETAILS: NAME PROGRAM GRADUATION YEAR HOME COUNTRY DEVELOP WRITTEN TESTIMONIALS FOR SKIMMERS TESTIMONIAL METHODS Q&A - Question and Answer Student Experience Testimonials that focus on a student's individual experience tend to be perceived as more credible to prospects. Alumni Success Stories Use the students' own words Present testimonials in a consistent format throughout your website (Homepage, relevant Program Pages, Testimonial Section) Use: pictures typography and a tasteful color contrast to make the content more readable and attractive. Campus nts de Stu ...activities, events etc. EMBED VIDEOS THROUGHOUT SITE YOUR WEBPAGE + Students mobile users = need for creating engaging videos! When creating your video, think about the message you want to get across about both the student experience and your overall brand. For a true feel of your community, unscripted authenticity is essential Keep videos under 2 minutes for maximum impact ... 1 MINUTE 2 TESTIMONIALS FOR INTERNATIONAL RECRUITMENT MINUTES TOO LONG International prospects are unlikely to visit your school before enrolling. Testimonials are a particularly effective source of information & a great means of connection for them. Videos and written testimonials are particularly important for international recruitment to: Answer common concerns Give international students a sense of the community awaiting them Establish the trust that you are who you say you are Questions? 1.514.312.3968 info@higer-education-marketing.com Follow us www.higher-education-marketing.com