INFOGRAPHIC - Telling Your School's Story With Testimonials

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Here are some tips for emerging best practices for integrating testimonials into your student recruitment strategy

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INFOGRAPHIC - Telling Your School's Story With Testimonials

  1. 1. TELLING YOUR SCHOOL’S STORY WITH TESTIMONIALS FOR IMPACT INCLUDE RELEVANT DETAILS: NAME PROGRAM GRADUATION YEAR HOME COUNTRY DEVELOP WRITTEN TESTIMONIALS FOR SKIMMERS TESTIMONIAL METHODS Q&A - Question and Answer Student Experience Testimonials that focus on a student's individual experience tend to be perceived as more credible to prospects. Alumni Success Stories Use the students' own words Present testimonials in a consistent format throughout your website (Homepage, relevant Program Pages, Testimonial Section) Use: pictures typography and a tasteful color contrast to make the content more readable and attractive. Campus nts de Stu ...activities, events etc. EMBED VIDEOS THROUGHOUT SITE YOUR WEBPAGE + Students mobile users = need for creating engaging videos! When creating your video, think about the message you want to get across about both the student experience and your overall brand. For a true feel of your community, unscripted authenticity is essential Keep videos under 2 minutes for maximum impact ... 1 MINUTE 2 TESTIMONIALS FOR INTERNATIONAL RECRUITMENT MINUTES TOO LONG International prospects are unlikely to visit your school before enrolling. Testimonials are a particularly effective source of information & a great means of connection for them. Videos and written testimonials are particularly important for international recruitment to: Answer common concerns Give international students a sense of the community awaiting them Establish the trust that you are who you say you are Questions? 1.514.312.3968 info@higer-education-marketing.com Follow us www.higher-education-marketing.com

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