SCHOOL’S STORY WITH
INCLUDE RELEVANT DETAILS:
Q&A - Question and Answer
Testimonials that focus on a student's
individual experience tend to be perceived
as more credible to prospects.
Alumni Success Stories
Use the students' own words
Present testimonials in a consistent
format throughout your website
(Homepage, relevant Program Pages, Testimonial Section)
and a tasteful
to make the content more
readable and attractive.
...activities, events etc.
EMBED VIDEOS THROUGHOUT SITE
need for creating
When creating your video, think about the message you want
to get across about both the student experience and your
overall brand. For a true feel of your community, unscripted
authenticity is essential
under 2 minutes
International prospects are
unlikely to visit your school
before enrolling. Testimonials are
a particularly effective source of
information & a great means of
connection for them.
Videos and written testimonials are particularly important for
international recruitment to:
Answer common concerns
Give international students a sense of the community awaiting them
Establish the trust that you are who you say you are