Increase International Student Recruitment
Directly Through Your Website

Increase International Student
Recruitment Direc...
Increase International Student Recruitment
Directly Through Your Website

Overview
1)
2)
3)
4)
5)

Make the International ...
Increase International Student Recruitment
Directly Through Your Website

1. Make the International section visible


Pos...
Increase International Student Recruitment
Directly Through Your Website

2. Simplify the page structure
 With many diffe...
Increase International Student Recruitment
Directly Through Your Website

2. Simplify the page structure


Create dedicat...
Increase International Student Recruitment
Directly Through Your Website

3. Increase your web presence in targeted
countr...
Increase International Student Recruitment
Directly Through Your Website

3. Increase your web presence in targeted
countr...
Increase International Student Recruitment
Directly Through Your Website

4. Showcase the international student
experience...
Increase International Student Recruitment
Directly Through Your Website

5. Publish international student-driven web
cont...
Increase International Student Recruitment
Directly Through Your Website

For examples and more info go to our website and...
Increase International Student Recruitment
Directly Through Your Website

Questions?
1.514.312.3968
info@higher-education-...
Upcoming SlideShare
Loading in …5
×

Increase international student recruitment directly through your website

2,905
-1

Published on

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,905
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Increase international student recruitment directly through your website

  1. 1. Increase International Student Recruitment Directly Through Your Website Increase International Student Recruitment Directly Through Your Website Slide 1
  2. 2. Increase International Student Recruitment Directly Through Your Website Overview 1) 2) 3) 4) 5) Make the International section visible Simplify the page structure Increase your web presence in targeted countries Showcase the international student experience Publish international student driven web content Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 2
  3. 3. Increase International Student Recruitment Directly Through Your Website 1. Make the International section visible  Position the International section on your website in a way that users have an easy time finding the pages they are looking for.  Arrange your primary pages on the homepage or in the main navigation menu so that users can find them easily. Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 3
  4. 4. Increase International Student Recruitment Directly Through Your Website 2. Simplify the page structure  With many different types of information  admission requirements,  credit transfer policies,  visa info,  health insurance, etc.)  it is really important to lay out the information with clear headers so that users can zone in and find what they are looking for without getting confused or lost. Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 4
  5. 5. Increase International Student Recruitment Directly Through Your Website 2. Simplify the page structure  Create dedicated pages for each level of information.  No matter the volume or type:  content should always be structured in a way that caters to the target audience, in this case, prospective international students Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 5
  6. 6. Increase International Student Recruitment Directly Through Your Website 3. Increase your web presence in targeted countries  Your college or university may have top ranking in a local Google search engine, but is your website also visible in other countries?  Google hosts search engine sites in hundreds of countries and the results for any given search will be different in each of them. Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 6
  7. 7. Increase International Student Recruitment Directly Through Your Website 3. Increase your web presence in targeted countries  In order to increase your web presence in the countries where you are targeting student recruitment, you need:  to optimize your website or specific program page.  Ways to optimize content to target international user search behaviour, can pass through the digital marketing strategies like:  SEO, Pay Per Click, and Social Media Marketing Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 7
  8. 8. Increase International Student Recruitment Directly Through Your Website 4. Showcase the international student experience  Video testimonials and photos will:  solidify the international culture at your school  add a visual component for prospective students to tap into  One option is:  to host a video chronicle on your website by having students submit short reels of their experiences while they are enrolled in a program. Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 8
  9. 9. Increase International Student Recruitment Directly Through Your Website 5. Publish international student-driven web content  Your website is the prime place for international students to speak about:  how the programs, services, faculty and staff helped them integrate and flourish in a new city or country.  Offering international students a dedicated platform will:  help your college or university build a stronger web presence on an international scale. Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 9
  10. 10. Increase International Student Recruitment Directly Through Your Website For examples and more info go to our website and read the blog post. Source: Higher Education Marketing – Increase International Student Recruitment Directly Through Your Website Slide 10
  11. 11. Increase International Student Recruitment Directly Through Your Website Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 11
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×