How to Make Compelling Promotional Video for Higher
Education
Slide 1
How to Make Compelling
Promotional Video for
Higher ...
How to Make Compelling Promotional Video for Higher
Education
Slide 2
1) Promotional videos
2) Identify your purpose and t...
How to Make Compelling Promotional Video for Higher
Education
Slide 3
 With improving internet speeds and web publishing
...
How to Make Compelling Promotional Video for Higher
Education
Slide 4
 Your audience's demographics and location will det...
How to Make Compelling Promotional Video for Higher
Education
Slide 5
 Many schools manage institutional YouTube channels...
How to Make Compelling Promotional Video for Higher
Education
Slide 6
 Attention spans are shrinking and targeted clips o...
How to Make Compelling Promotional Video for Higher
Education
Slide 7
 Remember that YouTube is the world's second larges...
How to Make Compelling Promotional Video for Higher
Education
Slide 8
Questions?
1.514.312.3968
info@higher-education-mark...
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How to make compelling promotional video for higher education

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How to make compelling promotional video for higher education

  1. 1. How to Make Compelling Promotional Video for Higher Education Slide 1 How to Make Compelling Promotional Video for Higher Education
  2. 2. How to Make Compelling Promotional Video for Higher Education Slide 2 1) Promotional videos 2) Identify your purpose and target audience 3) Make the most of your available resources 4) Optimize for SEO, promote, measure, evolve Overview Source: Higher Education Marketing – How to Make Compelling Promotional Video for Higher Education
  3. 3. How to Make Compelling Promotional Video for Higher Education Slide 3  With improving internet speeds and web publishing platforms, including for mobile devices, it is easier than ever to tastefully integrate videos throughout your website.  If a picture is worth a thousand words, as the old adage goes, how many words equals one minute of video?  High school students surfing swiftly through the web are drawn to more interactive content that inspires emotion.  Promotional videos featuring genuine student testimonials and virtual campus tours are two popular applications for using video.  Creative videos may inspire homecoming nostalgia among alumni, inform about residence life or biology labs, showcase student performances or the campus location's appeal, or perhaps feature stirring speeches from recent ceremonies. 1. Promotional Videos Source: Higher Education Marketing – How to Make Compelling Promotional Video for Higher Education
  4. 4. How to Make Compelling Promotional Video for Higher Education Slide 4  Your audience's demographics and location will determine the emphasis, style and language of your content.  Videos can be highly effective in providing virtual tours and testimonials for student recruitment but keep in mind that, especially for international students, parents may be the chief decision maker.  Consider your necessary key message and what measurable output you are aiming to achieve.  A call to action can be as soft as displaying the benefits of a certain campus location, or more directly driving an immediate response, such as encouraging early enrollment by enticing with a contest prize. 2. Identify your purpose and target audience Source: Higher Education Marketing – How to Make Compelling Promotional Video for Higher Education
  5. 5. How to Make Compelling Promotional Video for Higher Education Slide 5  Many schools manage institutional YouTube channels divided according to categories such as "dining options" or faculty departments, a popular content strategy for schools.  Vimeo, "the artistic sibling to YouTube," or other alternate hosting platforms offer customization options but may carry a cost for commercial usage.  The University of British Columbia encourages individual departments to develop content and share their stories by publishing guidelines on their website with plans for free workshops to support a decentralized process. 2. Identify your purpose and target audience Source: Higher Education Marketing – How to Make Compelling Promotional Video for Higher Education
  6. 6. How to Make Compelling Promotional Video for Higher Education Slide 6  Attention spans are shrinking and targeted clips of 10-30 seconds, popular on sites like Instagram, may attract more viewers and deliver a more focused takeaway message.  That said, video with informative, inspiring content, such as well delivered speeches, can warrant longer running times.  Consider calling your local tourism board for beautiful images and moving picture of your surrounding landscape and begin thinking of music earlier in the process.  Original music from a student or faculty member can be cost- effective and customized for the video's purposes.  Scrolling down Western University's home page reveals their social media channels, including a ready-to-play video about life in residence and even Western on iTunes U, with free podcasts from convocation speeches and lectures. 3. Make the most of your available resources Source: Higher Education Marketing – How to Make Compelling Promotional Video for Higher Education
  7. 7. How to Make Compelling Promotional Video for Higher Education Slide 7  Remember that YouTube is the world's second largest search engine and the rules of social networking and SEO for colleges definitely apply.  Upload videos with interesting headlines, comprehensive keywords and descriptions, and an attractive thumbnail image.  Video albums can be created in Facebook, and built-in platform sharing tools exist to post your video's link in other sharing sites, such as Twitter, to earn as large an audience as possible.  Promote your videos by asking students if they've seen the newest one and asking for their opinions.  Since videos tend to age badly, keep a plan in place for substituting with fresh content when time allows. 4. Optimize for SEO, promote, measure, evolve Source: Higher Education Marketing – How to Make Compelling Promotional Video for Higher Education
  8. 8. How to Make Compelling Promotional Video for Higher Education Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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