How to implement your content sharing strategy for higher ed
 

How to implement your content sharing strategy for higher ed

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The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics and tools.

The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics and tools.

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    How to implement your content sharing strategy for higher ed How to implement your content sharing strategy for higher ed Presentation Transcript

    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 1 How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 2 1) Content Strategies 2) Firstly, Understand your Content Marketing Goals 3) Understand the Rule of Thirds 4) Make your Blog the Anchor of Your Content Marketing 5) Amplify your Blog Posts on Your Priority Social Media Networks 6) Curate Quality, Related Content from Outside Sources Overview Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 3  The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics and tools.  Even for those of us who work in this area every day, this intersection is noisy, confusing and frustrating, as we try to effectively manage all of these complex elements, while keeping up with the latest tools and practice.  So for anybody and everybody who has this problem, here is a simple, how-to approach to help create and implement an effective content sharing plan. 1. Content Strategies Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 4  Content marketing has two primary goals:  To draw visitors to your website to access your great content and to ultimately become your customers (including students, donors, alumni, or any other community segments)  To attract quality inbound links to your website, to produce increased search engine rankings which will draw more organic search visitors  It can be very easy to lose track of these goals, especially for energetic social media types who get so into the content, or the communications, that they forget why they are doing it.  If you can keep a clear focus on these goals, it is much easier to sort out the decisions that you need to take to create and maintain an effective content sharing plan. 2. Firstly, Understand your Content Marketing Goals Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 5  Next step is to start thinking about managing content marketing and social media using the Rule of Thirds.  Spend 1/3 of your time generating and posting your own content, including blogging, tweets, videos, slide decks, infographics, etc.  Spend 1/3 of your time curating content from external sources  Spend 1/3 of your time engaging in conversations and asking questions  This “rule” optimizes the effectiveness of your investment in developing your content and then sharing it.  It is very important to spend some time getting your head firmly around this concept of a balanced approach because without it, any one of these thirds can become a black hole for your limited time and scarce resources, without reaping any of the cumulative benefits. 3. Understand the Rule of Thirds Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 6  To optimize your content marketing you need to publish new, high quality content on your blog at least once a week, ideally 2-3 times a week.  Your blogging activity should become the focal point of new content production and distribution.  At the same time, it is the hub of your content marketing, serving two purposes.  Firstly it communicates the important news, information, images, commentary and opinions that your audience is interested in.  Secondly, it is the repository of fresh, new content that the search engines need to see on your site to maintain and/or increase your SEO rankings for your targeted keywords and for the long-tail keywords driven by the nuances of your deep content. 4. Make your Blog the Anchor of Your Content Marketing Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 7  Create timely, high quality content that is relevant to your audience.  Don’t try to write for search engine robots, simply write well for your students, alumni, parents, and faculty and the SEO rankings will take care of themselves.  Brainstorm with your team, set up an editorial calendar, or chain yourself to your desk until you finish that long overdue post; do whatever you have to do, to publish 2-3 times a week on your blog. 4. Make your Blog the Anchor of Your Content Marketing Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 8  Next step is to distribute your blog content across your priority social media channels.  Send out a tweet comprised of your blog title, a shortened link to the blog post itself and two hashtags. (Send it out a few times over a week or so to give it good exposure to your followers)  Post a note to Facebook including the blog title, an image, the first paragraph, hashtags and a link back to the full posting on your blog.  Post a Discussion to LinkedIn in a similar way but with a slightly different emphasis, with a slightly different intro and link back to the blog.  Post video content from the blog or video summaries of the blog to your YouTube channel, optimize it and link back to the original blog post.  These activities form the minimum baseline of social media activity we suggest to our higher ed clients. 5. Amplify your Blog Posts on Your Priority Social Media Networks Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 9  The second Rule of the Rule of Thirds suggests that you should spend 1/3 of your time curating content from other sources.  Curation is defined as the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.  There is lots of great content out there on the web that your audience will be very interested in that compliments your original content and focus, and that will further enhance your relevance and reputation with them, as an authority in your particular niche.  Twitter is a great primary tool with which to curate outside content.  More specialized or advanced tools such as Pinterist, Storify and Scoopit provide further options to organize and distribute curated content. 6. Curate Quality, Related Content from Outside Sources Source: Higher Education Marketing – How to Implement Your Content Sharing Strategy for Higher Ed: Part I
    • How to Implement Your Content Sharing Strategy for Higher Ed: Part I Slide 10 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+