Essential elements of a powerful program page

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Wonder how to create successful program pages for your college's website, here are some tips.

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Essential elements of a powerful program page

  1. 1. Essential Elements of a Powerful Program Page Essential Elements of a Powerful Program Page Slide 1
  2. 2. Essential Elements of a Powerful Program Page Overview 1) 2) 3) 4) 5) Intuitive navigation Clear layout Call to Action = Student Reaction The right kind of SEO Various types of content Source: Higher Education Marketing – Essential Elements of a Powerful Program Page Slide 2
  3. 3. Essential Elements of a Powerful Program Page 1. Intuitive navigation  You want to make sure your visitors find the program page regardless of where they land on your website.  For example, if a user visits your site for the first time through a link to your blog, will they be able to find the program page as easy as they would from your homepage?  The answer to that question needs to be “YES!” Source: Higher Education Marketing – Essential Elements of a Powerful Program Page Slide 3
  4. 4. Essential Elements of a Powerful Program Page 2. Clear layout  You don’t only want to be sure that they find out all of the information they are looking for, but you also want to be sure they find the information easily.  A clean and simple page layout will insure that all of the required information is directly on the program page Source: Higher Education Marketing – Essential Elements of a Powerful Program Page Slide 4
  5. 5. Essential Elements of a Powerful Program Page 2. Clear layout Some vital pages to include on each and every program page are:     Admission Requirements Program Outline Career Options Financial Aid Source: Higher Education Marketing – Essential Elements of a Powerful Program Page Slide 5
  6. 6. Essential Elements of a Powerful Program Page 3. Call to Action = Student Reaction CTAs guide users on what their next step should be.  To figure what your CTAs should be, try to adopt the perspective of a prospective student.  Think of the possible questions they would ask themselves after reading all of the available information, and design the calls to action based on those questions. Examples: Source: Higher Education Marketing – Essential Elements of a Powerful Program Page Slide 6
  7. 7. Essential Elements of a Powerful Program Page 4. The right kind of SEO  The ultimate aim of your program page is to engage a prospective student, but before that can happen you need to get them to visit the page.  We understand when clients express the idea that search engine optimization strategies may undercut the value of content.  SEO is a tricky tactic, but when executed properly it can become an extremely valuable asset to online visibility. Source: Higher Education Marketing – Essential Elements of a Powerful Program Page Slide 7
  8. 8. Essential Elements of a Powerful Program Page 4. The right kind of SEO  Part of SEO best practices is:  choosing the right target keywords  properly integrating them in your content.  You should zone in on a few target keywords that you want the page to be visible for, and integrate them into the content naturally and coherently. Source: Higher Education Marketing – Essential Elements of a Powerful Program Page Slide 8
  9. 9. Essential Elements of a Powerful Program Page 5. Various types of content Sometimes words just aren’t enough.  Informative content will be the foundation of your college or university website, but it’s the images and videos that will make it thrive.  In regards to program pages, try to integrate various types of content so students can learn about your program offerings through different mediums. Source: Higher Education Marketing – Essential Elements of a Powerful Program Page Slide 9
  10. 10. Essential Elements of a Powerful Program Page Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 10

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