Developing Donation Pages and Strategies
Slide 1
Developing Donation Pages and
Strategies
Developing Donation Pages and Strategies
Slide 2
1) Fundraising
2) Coordinating Media Channels
3) Nurturing Lifelong Relat...
Developing Donation Pages and Strategies
Slide 3
 Fundraising for colleges and universities can be a tricky
balancing act...
Developing Donation Pages and Strategies
Slide 4
 Online resources have revolutionized donation
management.
 Effective f...
Developing Donation Pages and Strategies
Slide 5
 Developing strong, lifelong relationships with your alumni is
the most ...
Developing Donation Pages and Strategies
Slide 6
 For most of your donors, visiting your website is the primary
means of ...
Developing Donation Pages and Strategies
Slide 7
 Social media marketing continues to grow in popularity for
integrated f...
Developing Donation Pages and Strategies
Slide 8
Questions?
1.514.312.3968
info@higher-education-marketing.com
Visit our W...
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Developing donation pages and strategies

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What strategies has your school used to solicit donations?

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Developing donation pages and strategies

  1. 1. Developing Donation Pages and Strategies Slide 1 Developing Donation Pages and Strategies
  2. 2. Developing Donation Pages and Strategies Slide 2 1) Fundraising 2) Coordinating Media Channels 3) Nurturing Lifelong Relationships With Alumni 4) Developing Your Donation Page 5) Making the Most of Resources Overview Source: Higher Education Marketing – Developing Donation Pages and Strategies
  3. 3. Developing Donation Pages and Strategies Slide 3  Fundraising for colleges and universities can be a tricky balancing act.  While unrestricted donations are vital for sustaining and developing financial aid, research and several other institutional initiatives, excessive solicitation risks alienating alumni and provoking responses like "you only call when you want money.“  Former students may feel their tuition payments were already more than sufficient and would prefer to spend their hard-earned dollars elsewhere.  Regardless, there are many success stories suggesting methods for schools to improve their fundraising efforts. 1. Fundraising Source: Higher Education Marketing – Developing Donation Pages and Strategies
  4. 4. Developing Donation Pages and Strategies Slide 4  Online resources have revolutionized donation management.  Effective fundraising strategies integrate existing media channels as early in the process as possible, leveraging ongoing campaigns to coordinate the timing and messaging of outreach.  While web-based return on investment can be efficiently measured for each channel using Google Analytics, other traditional channels may still be driving traffic to your website. 2. Coordinating Media Channels Source: Higher Education Marketing – Developing Donation Pages and Strategies
  5. 5. Developing Donation Pages and Strategies Slide 5  Developing strong, lifelong relationships with your alumni is the most sustainable path to a healthy philanthropic community.  Not many schools have the luxury of billionaire grads to fund massive investments but nurturing a mutually beneficial giving environment can culminate in substantial donations over time.  Donors are prompted by the realization they have the means to help the university make a difference.  Once they have given, they need to be told what their gift has achieved so they will know they can achieve more by giving again.  For schools to build successful giving cultures, they must reconsider how they are earning the financial allegiance of young donors. 3. Nurturing Lifelong Relationships With Alumni Source: Higher Education Marketing – Developing Donation Pages and Strategies
  6. 6. Developing Donation Pages and Strategies Slide 6  For most of your donors, visiting your website is the primary means of interacting with your institution.  If receiving donations is a priority, that should be just as visible on your home page as the "Apply Now" button.  A donation or giving page should be kept as simple and functional as possible.  Visitors who have chosen to arrive at this page must be interested already - it is your job to convince them and to make the transaction quick and painless.  Listening to donors and understanding what they are interested in helps to target messaging.  Convey your inspiring story based on your school's role in shaping a better world. 4. Developing Your Donation Page Source: Higher Education Marketing – Developing Donation Pages and Strategies
  7. 7. Developing Donation Pages and Strategies Slide 7  Social media marketing continues to grow in popularity for integrated fundraising campaigns.  Some universities have experimented with creating their own social networks but it's generally best to go where your audience already is on Facebook, LinkedIn and Twitter.  Increase online engagement with contests that first require participants to Like your page.  Earlier this year, the University of Massachusetts Amherst Alumni Association launched an online campaign called UMassGives, which raised over $80,000 in just 36 hours by recruiting loyal, influential and passionate online ambassadors to lead the push. 5. Making the Most of Resources Source: Higher Education Marketing – Developing Donation Pages and Strategies
  8. 8. Developing Donation Pages and Strategies Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+
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