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Could google hangouts on air be the solution to your college’s video headaches

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Could google hangouts on air be the solution to your college’s video headaches?

Could google hangouts on air be the solution to your college’s video headaches?

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  • 1. Could Google Hangouts on Air be the solution to your college’s video headaches Could Google Hangouts on Air Be the Solution to Your College’s Video Headaches Slide 1
  • 2. Could Google Hangouts on Air be the solution to your college’s video headaches Overview 1. 2. 3. 4. What are Hangouts on Air? Why should your college explore Google+ Hangouts on Air? How can your college use Hangouts on Air? Let the world know about your Hangouts on Air Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches Slide 2
  • 3. Could Google Hangouts on Air be the solution to your college’s video headaches What are Hangouts on Air? Google created Hangouts as a web-based tool to allow Google plus subscribers to communicate via video. The tool set up a virtual room where up to ten people could hang-out together. Last year, Google developed a feature that allows you to share your hangouts on your YouTube channels, and more recently, that allows you to broadcast your hangouts live to an unlimited audience: Google Hangouts on Air. Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches Slide 3
  • 4. Could Google Hangouts on Air be the solution to your college’s video headaches Why should your college explore Google+ Hangouts on Air? Many reasons:  It is a free tool that allows you to broadcast your hangout instantly on Google+ and on YouTube.  It is open to all.  You can save your Hangouts on Air as videos on YouTube.  Recordings can be shared easily after the hangout.  You can edit your videos using YouTube's video editor including annotation, closed captioning. Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches Slide 4
  • 5. Could Google Hangouts on Air be the solution to your college’s video headaches How can your college use Hangouts on Air? Google Hangouts are already used by some teachers, students, and administrators to share their knowledge and thoughts. However, Hangouts on Air is very seldom used by higher education institutions for marketing purposes. Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches Slide 5
  • 6. Could Google Hangouts on Air be the solution to your college’s video headaches How can your college use Hangouts on Air? Here are some ways higher ed institutions can use Hangouts :  Host information sessions to reach out to students in your region and throughout the world. It can be very effective for international recruitment.  Create testimonial videos that you can then share on YouTube directly.  Create Alumni from all around the world answer questions live.  The screen-sharing option allows you to guide students through the application process on your website.  Broadcast events as they are happening at your school: graduation, research presentations, etc. Hangouts can also be used for conferences. Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches Slide 6
  • 7. Could Google Hangouts on Air be the solution to your college’s video headaches Let the world know about your Hangouts on Air Marketing your videos is at least as important as creating them. For each type of Hangout on Air:  Set your account to live stream your Hangouts on Air on your YouTube account.  Create a Hangout.  Send invitations to your circles on your brand Google+ account and your personal account.  Promote your event on social media and on your blog.  For more see our blog post…. Source: Higher Education Marketing – Could Google Hangouts on Air be the solution to your college’s video headaches Slide 7
  • 8. Could Google Hangouts on Air be the solution to your college’s video headaches Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8