Bringing big data to your school's analytics

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Bringing big data to your school's analytics

  1. 1. Bringing Big Data to your School’s Analytics Slide 1 Bringing Big Data to your School’s Analytics
  2. 2. Bringing Big Data to your School’s Analytics Slide 2 1) Big Data 2) The Four Vs 3) Educational Datasets 4) Recent Technological Advancements Overview Source: Higher Education Marketing – Bringing Big Data to your School’s Analytics
  3. 3. Bringing Big Data to your School’s Analytics Slide 3  Every day, we create multiple terabytes of data.  It comes from every dimension: Social media, email communication, digital graphics, online transaction and many more.  Like any other niche, the education system produces a tremendous amount of data as well.  For example: student grades, campus IDs, homework, class syllabi campus activities etc. When this data is combined and analyzed properly, it can reveal astonishing insights about user behavior patterns. 1. Big Data Source: Higher Education Marketing – Bringing Big Data to your School’s Analytics
  4. 4. Bringing Big Data to your School’s Analytics Slide 4  Big Data is a term to describe a mammoth amount of structured, semi structured and unstructured data-set.  Big data spans over 4 dimensions: Volume, Velocity, Variety and Veracity.  Volume: Volume refers the amount of data that schools are trying to analyze to improve decision-making and define scope for further initiatives.  Velocity: The speed at which new data is being created, captured and analyzed by the school, in our current digitized world, data is continually being created at a speed that is almost impossible for traditional database systems to capture and process. 2. The Four Vs Source: Higher Education Marketing – Bringing Big Data to your School’s Analytics
  5. 5. Bringing Big Data to your School’s Analytics Slide 5  Variety: Variety is about managing the complexity of multiple data sources i.e. structured, semi-structured and unstructured. With the continuous innovation and development of technologies and social collaboration, data is being created in countless forms e.g. text, sensor, graphics, log, web, etc. In our traditional database management systems, the data that captured and processed, is generally well structured and ordered.  Veracity: It refers the degree of continuity and reliability of data. In order for the data to be useful it has to be clean and reliable. For example: data collected from Facebook posts and student activities board may offer clues about user sentiments and the reliability of such data is very much questionable. 2. The Four Vs Source: Higher Education Marketing – Bringing Big Data to your School’s Analytics
  6. 6. Bringing Big Data to your School’s Analytics Slide 6  Schools and universities gather an astonishingly big amount of data from various sources and activities.  For the sake of simplicity, we divide educational data into three major categories.  Identity Data: The personal data of the end user.  Interaction Data: Interaction data includes engagement metrics and dimensions.  Content Data: It includes content related data. Schools and universities generate and process a really big amount of content every year. 3. Educational Datasets Source: Higher Education Marketing – Bringing Big Data to your School’s Analytics
  7. 7. Bringing Big Data to your School’s Analytics Slide 7  Recent advancement in technologies and data science make it quite feasible to capture and process all these different varieties of data. Here are a few key ways it can affect your school:  Determine student sentiments and behavior towards school.  Identify the student’s core skills.  Determine student performance and interaction with class and course.  Determine the effectiveness of classes and courses.  Determine school reputation.  To compete in a global economy, it is increasingly essential that organizations need a comprehensive understanding of market and user behavioral patterns. 4. Recent Technological Advancements Source: Higher Education Marketing – Bringing Big Data to your School’s Analytics
  8. 8. Bringing Big Data to your School’s Analytics Slide 8 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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