0
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 1
7 Tips to Improve the
Effectiveness of Your Lead...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 2
1) Keep Your Forms Simple and Open
2) Keep the N...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 3
 One of the best rules of good form design to i...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 4
 The fewer fields you ask a prospect to fill in...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 5
 The text on the form submit button needs to ex...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 6
 Always include a statement that tells prospect...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 7
 It is common to use Captcha forms to ensure th...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 8
 It is always surprising to see lead generation...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 9
 Lead generation forms are very unpredictable e...
7 Tips to Improve the Effectiveness of Your
Lead Generation Forms
Slide 10
Questions?
1.514.312.3968
info@higher-education...
Upcoming SlideShare
Loading in...5
×

7 tips to improve the effectiveness of your lead generation forms

754

Published on

Tips to help you optimize the effectiveness of your higher ed lead generation forms.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
754
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "7 tips to improve the effectiveness of your lead generation forms"

  1. 1. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 1 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  2. 2. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 2 1) Keep Your Forms Simple and Open 2) Keep the Number of Fields Down 3) Use Value Based Buttons 4) Include a Privacy Policy 5) Data Verification 6) Always Position Your Forms Above the Fold 7) Test, Test and Test Overview Source: Higher Education Marketing – 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  3. 3. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 3  One of the best rules of good form design to increase leads is to keep them simple, and let the fields “breathe”.  This allows the page visitor to “digest” the page and make an easy choice to engage with it.  Complex, dynamic, or overdone forms often over-stimulate the visitor.  In those few thousands of a second you have their attention, they may choose to move on, simply because it is too complicated to stop and try to figure it out. 1. Keep Your Forms Simple and Open Source: Higher Education Marketing – 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  4. 4. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 4  The fewer fields you ask a prospect to fill in, generally the more leads you will get.  But at the same time, the more information you get from a prospect allows you to follow-up more effectively and generally convert at a higher rate.  This is the Catch 22 of lead forms that you have to resolve.  Go with as few fields as you can, with name, email and phone number as the key fields.  Zip-code is a good fourth to get more location detail. With the right back end software running you can extract the location details from the postal code/zip.  Whether to include phone number can be a difficult call. 2. Keep the Number of Fields Down Source: Higher Education Marketing – 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  5. 5. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 5  The text on the form submit button needs to express what the button will do when it’s clicked.  Get information”, “Book your Visit” , “Get our View Book” are all examples of good value based button text, that provide relevant and non-intimidating outcomes that have value to the prospect.  Spend some time thinking about this text, as it has been shown that the default use of “Submit” can reduce your conversion rates by as much as 3%. 3. Use Value Based Buttons Source: Higher Education Marketing – 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  6. 6. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 6  Always include a statement that tells prospects that their info will be protected.  Including a link to your privacy policy is even better.  As you know, students are very reluctant these days about providing their true contact info to recruitment offices, so every little bit of trust you can engender helps to engage and draw a prospect into your recruitment funnel. 4. Include a Privacy Policy Source: Higher Education Marketing – 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  7. 7. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 7  It is common to use Captcha forms to ensure that there are humans at the other end of a lead request.  However, they can be awkward and rather ugly and the research shows that they can have a negative impact on your conversion rate.  If you are having a problem with robots spamming your forms, you have to make the choice between volume of leads vs quality.  "Smart” Captcha offers a bit more finesse, appearing only after a second attempt to fill you form coming from the same IP address. 5. Data Verification Source: Higher Education Marketing – 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  8. 8. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 8  It is always surprising to see lead generation forms below the fold.  Above the fold means the portions of a webpage that are visible without scrolling.  If a particular page is the right page for the form then it deserves to be above the fold where it can be seen on first glance, rather than in the middle or bottom of the page, where few visitors ever actually see it. 6. Always Position Your Forms Above the Fold Source: Higher Education Marketing – 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  9. 9. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 9  Lead generation forms are very unpredictable elements with respect to their performance.  To determine what works best for you, you have to do some real testing.  Google Analytics Experiments is a great tool for A/B testing your forms but there are also a number of really great multivariate testing tools available out there for the more adventurous.  You have to learn what works for your programs and then keep testing on an ongoing basis to keep improving your results.  Apply the basics first and then expand your knowledge through form testing. These tips can help you to manage the volume, quality and overall ROI of your leads. 7. Test, Test and Test Source: Higher Education Marketing – 7 Tips to Improve the Effectiveness of Your Lead Generation Forms
  10. 10. 7 Tips to Improve the Effectiveness of Your Lead Generation Forms Slide 10 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×