The document outlines 5 steps for building a social media student ambassador team for a college: 1) Gather an initial team of 3-4 motivated students, 2) Ensure the team has diversity, 3) Establish clear rules for the ambassadors, 4) Provide training to the ambassadors, and 5) Expect to learn from failures in the initial efforts and improve over time. Social media ambassadors can help engage other students, create student-focused content, highlight what makes the school unique, and provide insight into what attracts students to different schools.

1. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 1
5 Steps To Building Your
College’s Social Media Student
Ambassadors Team

2. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 2
Introduction
 Why a Social Media Student Ambassador Team?
 Engage with fellow students on social media platforms
 Create student-centered content
 Highlight your school’s specificity
 Watch your competition in terms of recruitment and retention
5 steps to building your college’s Social Media Student
Ambassador Team
1. Gather your team
2. Think diversity
3. Establish clear rules
4. Provide training for your social media student ambassadors
5. Try and fail
Overview
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

3. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 3
Social Media Student Ambassadors are an essential tool to
implement your Social Media Strategy. They can help your
college:
 Engage with fellow students on social media platforms
 Create student-centered content
 Highlight your school’s specificity
 Watch your competition in terms of recruitment and
retention
Why a Social Media Student Ambassador
Team?
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

4. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 4
Whether they are looking to transfer to your school or start a
brand new program, prospects just want to know they will be a
good fit for your school.
Involving current students in your social media activities is one
of the best ways to:
 ensure your prospects
 get the most out of their interactions with your school.
Engage with fellow students on Social Media
platforms
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

5. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 5
Who knows your school and its strengths better than your
current students?
 Student blogs are the best way to offer complementary,
student-focused information to prospects.
 First-year or graduate Ambassadors could be very helpful in
providing information about the career services or the
programs your school offers.
Create student-centered content
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

6. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 6
Any successful social media strategy aims at making your
school stand out.
Creating a fun, engaging contest or viral video requires
focusing on what makes your school special.
 Your students may be able to pinpoint elements that are not obvious to
your marketing team and that you may be able to leverage to create
successful, engaging campaigns
Highlight your school’s specificity
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

7. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 7
By the time they attend your school, students will have come
across many other school’s campaigns.
Your Ambassadors will be able to tell you why they were
attracted by some, turned off by others and why they eventually
chose your school.
Watch your competition in terms of recruitment
and retention
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

8. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 8
Here are 5 easy steps to build your College’s
Social Media student ambassador team
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

9. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 9
 Start by gathering 3-4 highly motivated students who are
passionate about social media.
 Ask faculty to approach students about the program, see if
your recruitment services have been approached by
students who are interested in doing some work in social
media.
 Make sure to choose natural leaders who are both proactive
and passionate about the school.
1. Gather your team
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

10. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 10
Your Social Media Student Ambassadors should be
representative of the population attending your school:
 diversity of background, of gender, race, but also living
situation (on-campus, off campus), and of year attended
(freshman, senior, graduate).
2. Think diversity
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

11. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 11
 Will your Ambassadors be rewarded with money or credits?
 Your school may create a social media program through which
students could apply for a position as a Social Media Student
Ambassador.
 What type of content is expected? Will they have freedom of
topic and tone? Are there any privacy issues that should be
discussed before final approval?
 How often should your Ambassadors post? Are missed
deadlines acceptable?
 How often will they meet? Who will they meet with?
Marketing or recruitment?
3. Establish clear rules
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

12. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 12
Help your Ambassadors meet the goals you will have created
for them.
Provide them with tools and skills to help you be successful in
your recruiting efforts.
 This may include WordPress workshops, video editing
classes, production tutorials, etc.
4. Provide training for your Social Media
Student Ambassadors
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

13. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 13
Don’t expect it to be perfect right away.
Your team’s learning curve may be steep but you will gather
paramount knowledge to attract and retain your targeted
student audiences in the long term.
5. Try and fail
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team

14. 5 Steps To Building Your College’s Social
Media Student Ambassadors Team
Slide 14
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