4 ways to generate more engagement through your facebook cover
 

4 ways to generate more engagement through your facebook cover

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Here are 4 ways to generate more engagement through your facebook cover

Here are 4 ways to generate more engagement through your facebook cover

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4 ways to generate more engagement through your facebook cover 4 ways to generate more engagement through your facebook cover Presentation Transcript

  • 4 Ways to Generate More Engagement Through Your Facebook Cover 4 Ways to Generate More Engagement Through Your Facebook Cover Slide 1
  • 4 Ways to Generate More Engagement Through Your Facebook Cover Overview 1) 2) 3) 4) Add a Call-to-action Share your college’s stories on your banner Promote your college’s contests on your banner Promote your other social media platforms Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover Slide 2
  • 4 Ways to Generate More Engagement Through Your Facebook Cover 1. Add a Call-to-action  Calls to action are a simple yet effective way to drive your visitors’ actions on your page.  Whether your goal is to increase the number of sign-ups for an Open House or the number of page Likes, adding a call to action:  will certainly increase your chances of conversion.  Getting them in the right place can make all the difference. Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover Slide 3
  • 4 Ways to Generate More Engagement Through Your Facebook Cover 2. Share your college’s stories on your banner  A lot of colleges only change their cover image for graduation time and new courses.  Changing your cover image can enable you to share what is happening at your college and more.  You can choose to share your students’ or staff's success stories.  Changing these often will increase the chances of appearing in your audience's feed and enticing interaction. Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover Slide 4
  • 4 Ways to Generate More Engagement Through Your Facebook Cover 3. Promote your college’s contests on your banner  For the longest time, Facebook required that you used an application to promote your contests on the platform.  Late August, these terms changed again to allow businesses of all sizes to leverage their Facebook account for promotional purposes. Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover Slide 5
  • 4 Ways to Generate More Engagement Through Your Facebook Cover 3. Promote your college’s contests on your banner What does it mean for your contests?  That you can now use Facebook assets to carry out a contest, namely, you can now:  Require that fans Like a page and comment to be counted as an entry  Use Likes to determine who the winner is  You can find more about the new rules here.  Some schools are already promoting contests through their banners, such as photo contests. Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover Slide 6
  • 4 Ways to Generate More Engagement Through Your Facebook Cover 4. Promote your other social media platforms  Perhaps your college is doing well on Facebook, but some of your other accounts are not as successful?  Why not use your Facebook banner to promote your other accounts and entice students to take action on them?  Your Facebook banner is also the perfect place to promote a campaign you are carrying out across platforms.  The growing importance of hashtags also makes them a great tool to increase your community’s visibility Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover Slide 7
  • 4 Ways to Generate More Engagement Through Your Facebook Cover For examples and more info go to our website and read the full blog post. Source: Higher Education Marketing – 4 ways to generate more engagement through your Facebook cover Slide 8
  • 4 Ways to Generate More Engagement Through Your Facebook Cover Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 9