4 steps to improve your school’s video rankings on YouTube
 

4 steps to improve your school’s video rankings on YouTube

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YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’ attention and give them a direct ...

YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’ attention and give them a direct feel of your campus, your faculty and student body. Here are 4 easy steps to improve your school's video rankings on YouTube

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4 steps to improve your school’s video rankings on YouTube 4 steps to improve your school’s video rankings on YouTube Presentation Transcript

  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 1 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 2 1. Optimize your channel name 2. Optimize your tags 3. Constantly post new content 4. Strategically promote your videos Overview Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 3  YouTube should not be your only presence online. It should be part of an integrative social media strategy.  It has to be integrated into your overall branding efforts.  Your name should be the same as the one you use on other platforms.  For best SEO results, it is ideal to have a word in your name that could relate to any of the videos you will be posting.  Choose this name carefully, as you will not be able to change it later. 1. Optimize your channel’s name Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 4  As with text posts, correct tagging will go a long way for your school to rank high on search engines.  The key is to have a short list of keywords for your school (link back to Keyword post).  Don’t forget to make sure one of these keywords is “video”. 2. Optimize your tags Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 5  Titles:  put keywords first, and branding at the end.  Description:  include keywords in the descriptive text, as well as subscription and links to your channel page.  Include both broad and specific keywords.  Place the keywords you want to carry the most weight first.  YouTube recommends writing 12 tags or more.  Transcript:  Include a full video transcript as it is another opportunity to add text with your keywords. 2. Optimize your tags Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 6  Annotations:  Make sure you index the content added to the video via the Annotations option.  Video file name:  Rename manually videos to avoid the Video1. It would be another lost opportunity to improve your SEO. 2. Optimize your tags Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 7 YouTube rewards frequency, so publishing content regularly is the best way to ensure a higher ranking. To continuously create new content, keep a list of video ideas close by. This list can include:  School and Program Videos such as presentation videos, a word from the President, graduation ceremonies; graduates discussing the benefits of their training at your school; the video of the week, etc.  Career videos: success stories, careers available with degrees from your school.  Community videos with events on campus; involvement of your school in your local community (geographic community); tutorials about a specific subject your school specializes in (learning community). 3. Constantly post new content Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 8 4. Strategically promote your videos  If your school has a blog or traditional website, make sure you embed your YouTube videos in them. (Make sure you do not promote your competition with the Related Videos).  Link, link, link  Share all your YouTube content automatically to Facebook and Twitter.  Go back under YouTube account setting and click on “Blog Setup.” This will allow you to link your blog with your account and thus post your videos on your blog directly in just a few simple clicks.  Link your channel and videos to your other social networking profiles, your email signature, and various presentations. Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 9 4. Strategically promote your videos Get involved in the YouTube community:  The more “Likes” they will get, the higher your videos will appear.  YouTube algorithm loves videos that bring traffic to other videos or channels The best way to rank high is to become part of the YouTube community.  Add a link to your school’s website, and a link to the channel in all the social media platforms.  Leave comments on popular videos in your niche. Comment early so your comments will appear at the top and will be viewed by your core audience within the first hours following the post. Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 10 4. Strategically promote your videos The best way to rank high is to become part of the YouTube community.  Create campaigns to encourage comments. As long as your channel does not get thousands of viewers every day, respond to each and every comment. Building comments early also helps increase the video's ranking in search.  Join Groups  Advertise on YouTube Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube
  • 4 Steps To Improve Your School’s Video Rankings On YouTube Slide 11 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+