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4 steps to designing your website for international student recruitment

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Creating a user-friendly international student recruitment website is the most effective path to foreign student marketing.

Creating a user-friendly international student recruitment website is the most effective path to foreign student marketing.

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  • 1. 4 Steps To Designing Your Website For International Student Recruitment Slide 1 4 Steps To Designing Your Website For International Student Recruitment
  • 2. 4 Steps To Designing Your Website For International Student Recruitment Slide 2 1. Define your commitment 2. Exclusive international student landing page 3. Connect visitors with other international students 4. Mesure and tweak Overview Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 3. 4 Steps To Designing Your Website For International Student Recruitment Slide 3 The first step to effective international recruitment is making a strong institutional commitment and engagement, and setting realistic goals.  The University of Alberta identified internationalization as a key priority in 2006, articulating a goal of increasing enrollment to 15% of their undergraduate student body by 2015, as part of their comprehensive strategy.  They established an International Office, with a director, assistant director and six recruiters.  Creating a focus group of current international students and alumni is an excellent resource to determine what works and what doesn't on your present website. 1. Define your commitment Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 4. 4 Steps To Designing Your Website For International Student Recruitment Slide 4  The University of Alberta answers many questions an international student might have regarding life in Canada, with content-rich cultural and university-specific information.  There is an virtual tour in English and Mandarin, and selecting your home country on a world map allows you to access particular translated material.  A downloadable brochure makes it easy to convey information to the all-important decision-making parents.  Also keep in mind video alternatives to YouTube, as the video sharing giant isn't accessible in China. 1. Example – University of Alberta Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 5. 4 Steps To Designing Your Website For International Student Recruitment Slide 5
  • 6. 4 Steps To Designing Your Website For International Student Recruitment Slide 6 Focus on promoting your most highly rated programs, emphasizing positive world rankings, and adjusting your messages to be easily understandable to students who have grown up with different education systems and are unfamiliar with local geography and culture. 1. Example – University of Alberta Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 7. 4 Steps To Designing Your Website For International Student Recruitment Slide 7
  • 8. 4 Steps To Designing Your Website For International Student Recruitment Slide 8 Students usually come to a website seeking specific information, establishing a landing page for a targeted audience, limiting content to essentials, ensures that future international students can easily find what they're looking for in a quick five second scan. Critical elements can include:  A search feature for available undergraduate and graduate programs  Admissions criteria  Upcoming international recruitment visits  Financial and visa requirements  Clear calls to action buttons 2. Exclusive international student landing page Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 9. 4 Steps To Designing Your Website For International Student Recruitment Slide 9 Fredericton, New Brunswick's St. Thomas University offers an engaging international recruitment microsite with useful information, such as English-language and country-specific admission requirements. Helpful admissions information may include reporting methods, score requirements, deadlines, mailing addresses, recommendation-letter guidelines and application fee payment methods 2. Example: St-Thomas University Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 10. 4 Steps To Designing Your Website For International Student Recruitment Slide 10
  • 11. 4 Steps To Designing Your Website For International Student Recruitment Slide 11 Profiles of past and current international students effectively showcases the various countries represented at your university. Identify international alumni who can act as counselors for prospective students in their home country and current student leaders willing to serve as resources in a "Contact a Current Student" website feature. 3. Connect visitors with other international students Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 12. 4 Steps To Designing Your Website For International Student Recruitment Slide 12 Providing connections for an online peer-to-peer mentorship service will be invaluable to new recruits. Blogs and testimonials, enhanced by pictures and videos, are a great way of making the cultural transition easier. 3. Connect visitors with other international students Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 13. 4 Steps To Designing Your Website For International Student Recruitment Slide 13 Durham College features colorful blogs from current international students under topics such as "How to dress for winter" and "What it's like to study in Canada 3. Example – Durham College Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 14. 4 Steps To Designing Your Website For International Student Recruitment Slide 14Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 15. 4 Steps To Designing Your Website For International Student Recruitment Slide 15 Fanshawe College provides large translate buttons with easy-to-read testimonials from various countries. 3. Example – Fanshawe College Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 16. 4 Steps To Designing Your Website For International Student Recruitment Slide 16 4. Measure and tweak A successful international website is an ongoing process of experimenting, measuring and adjusting. By beginning with clear, measurable goals and applying Google Analytics to determine how successful your key performance indicators (KPI's) are implemented, you canù;  cost-effectively optimize your website for international student recruitment. Source: Higher Education Marketing – 4 Steps To Designing Your Website For International Student Recruitment
  • 17. 4 Steps To Designing Your Website For International Student Recruitment Slide 17 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+