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4 quick ways to increase traffic to your college’s you tube videos

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  • 1. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 14 Quick Ways To IncreaseTraffic To Your College’sYouTube Videos
  • 2. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 21. Optimize your video content for mobile2. End all your videos with a clear call to action3. Keep your YouTube channel and videosoptimized4. Create a clear video sharing pathOverviewSource: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos
  • 3. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 3 20% of all users are browsing on their mobile Check your channel’s Analytics section and see the number of mobile viewersfor your channel. Here are 5 tips to optimize your video content for mobile:1. Use very clear audio2. Provide close-up shots3. If your video will include text, avoid using small fonts so it is easy toread4. Test your video on your mobile before making it live5. Keep your videos short, ideally for less than 2 minutes1. Optimize your video content for mobileSource: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 4. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 4 Use the Annotations Features to ask your viewers to:o Like a videoo Subscribe to your channelo Visit your website Use the Annotations features to add a link to the video youwant your viewers to watch next.2. End all your videos with a clear call toactionSource: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 5. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 5 Align your YouTube channel branding with other platforms. Think mobile and keep in mind that the left-hand sidebar ofthe profile will be shrunk on a mobile device, so only includesecondary information (e.g., list of programs, etc.)3. Keep your YouTube channel and videosoptimizedSource: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 6. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 6Focus on your college’s keywords Look for your college’s keywords by:o Making a keyword researcho Using YouTube Keyword Tool3. Keep your YouTube channel and videosoptimizedSource: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 7. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 7 Make sure all your videos on your YouTube channel includeyour target keywords in the following text-rich fields:o File name: In file name include your keywordso Video title: Include at least 1 relevant keyword within the 70characters space.o Video tags: Be sure to use applicable keywords as primary tags.o Channel tags: Under “Channel Settings,” you can insert moregeneral tags, properly tag your channel using your keywords.3. Keep your YouTube channel and videosoptimizedSource: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 8. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 8 Your channel has been updated? What’s next?o Promote your videos on all of your profiles Step by step on how to promote your videos:1. Post them on YouTube2. Embed them on Facebook3. A week later, embed videos on your website to boost views andengagement4. Add a YouTube widget to your blog and ask viewers to subscribe5. Share your videos through Twitter and other social media feeds6. Submit to crowdsourcing sites as Tumblr, StumbleUpon or Reddit4. Create a clear video sharing pathSource: http://www.higher-education-marketing.com/blog/increase-traffic-colleges-youtube-videos h
  • 9. 4 Quick Ways To Increase Traffic ToYour College’s YouTube VideosSlide 9Questions?1.514.312.3968info@higher-education-marketing.comFOLLOW US ON FACEBOOKFOLLOW US ON LINKEDINFOLLOW US ON TWITTERFOLLOW US ON PINTERESTFOLLOW US ON GOOGLE+www.higher-education-marketing.com