3 Tips To Optimize Your College’s
Presence In Social Media
Slide 1
3 Tips To Optimize Your
College’s Presence In Social
Me...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 2
1. Develop a social media strategy
2. Manage your colle...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 3
 Define your social goals:
 What your college wants t...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 4
 Define your social channels:
 Facebook is still one ...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 5
 Gather your team:
 Identify the persons who will be ...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 6
 Establish a social media content strategy that includ...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 7
 Maintain a consistent image:
 Keep all your profiles...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 8
Social media reputation management is key to keep an
ey...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 9
 Use the right tools: Many platforms allow you to do
k...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 10
 Keep track of trends
 Keeping track of all mentions...
3 Tips To Optimize Your College’s
Presence In Social Media
Slide 11
Questions?
1.514.312.3968
info@higher-education-market...
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3 tips to optimize your colleges presence in social media

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Here are 3 great tips to optimize your college presence in social media

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3 tips to optimize your colleges presence in social media

  1. 1. 3 Tips To Optimize Your College’s Presence In Social Media Slide 1 3 Tips To Optimize Your College’s Presence In Social Media
  2. 2. 3 Tips To Optimize Your College’s Presence In Social Media Slide 2 1. Develop a social media strategy 2. Manage your college’s brand efficiently 3. Monitor your college’s online reputation Overview Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  3. 3. 3 Tips To Optimize Your College’s Presence In Social Media Slide 3  Define your social goals:  What your college wants to achieve through social media.  Determine what success will look like on your Analytics tool:  More traffic to your site?  More leads?  More registrations?  Do not limit your goals to “increase numbers of leads”, but aim for precise success metrics: “Increase the number of leads from social media by 50”. It will make the goal more realistic and will increase your chances of success. 1. Develop a social media strategy Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  4. 4. 3 Tips To Optimize Your College’s Presence In Social Media Slide 4  Define your social channels:  Facebook is still one of the main social media platforms for colleges, but recent studies show that students are leaving Facebook to platforms that are more specific to their social group or needs.  Instagram, Pinterest, Scoop it, Storify it, Tumblr? How to reach your audience without spreading yourself thin through the social media race?  Start by analyzing your students and prospective students: how are they using a specific network? Is it consistent with how you would be using the network to promote your college? 1. Develop a social media strategy Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  5. 5. 3 Tips To Optimize Your College’s Presence In Social Media Slide 5  Gather your team:  Identify the persons who will be working on maintaining your college’s presence online.  Your team should include staff from your main social goals.  Make sure you consider creating a social media Student Ambassador team.  Define your keywords and key messages:  Find out what keywords your college tries to rank for.  Make sure you use those keywords throughout your online activities and on social media. 1. Develop a social media strategy Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  6. 6. 3 Tips To Optimize Your College’s Presence In Social Media Slide 6  Establish a social media content strategy that includes your college’s blog, but also all the content you need to create to be shared (videos, comments).  For each month, determine:  how long you will spend on your various platforms,  what you will be doing (sharing, community building, etc.),  what you will be sharing with your community.  Your social media content plan should also include a channel plan:  defining how each piece of your content will be shared (time, platforms, etc.)  Make your online presence consistent with your offline presence. This is beyond logo and colors. It pertains to the tone of your school online and offline, the atmosphere in your school. 1. Develop a social media strategy Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  7. 7. 3 Tips To Optimize Your College’s Presence In Social Media Slide 7  Maintain a consistent image:  Keep all your profiles updated with the right profile pictures, background and cover  Logo sizes and specs will change over time. So will the types of content. That is why it is important to manage your social media profiles on a daily basis.  Choose the right tools to manage your social media presence:  Hootsuite, Spredfast or SproutSocial can help you manage the image of your brand and spread your content effortlessly on different networks.  Be actually active on social media:  Once you create an account on a social media platform, you need to be active on it: share relevant content and engage with your audience 2. Manage your college’s brand efficiently Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  8. 8. 3 Tips To Optimize Your College’s Presence In Social Media Slide 8 Social media reputation management is key to keep an eye on your college’s reputation and react appropriately. Listen to what is being said about your college. 3. Monitor your college’s online reputation Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  9. 9. 3 Tips To Optimize Your College’s Presence In Social Media Slide 9  Use the right tools: Many platforms allow you to do keyword search, which will give you an idea of the perception of your school. Other tools are available such as:  Google Alerts is a great way to start to receive emails every time specific keywords are being used online.  Tweet Beep which are Twitter alerts  Social Mention allows you to keep track of mentions and the sentiment associated to them  Finally, Mention, helps you create alerts for your college, your competitors, and get notified instantly when there is a new mention on any source on the web (forums, blogs, social media networks, videos, news, etc.) 3. Monitor your college’s online reputation Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  10. 10. 3 Tips To Optimize Your College’s Presence In Social Media Slide 10  Keep track of trends  Keeping track of all mentions and interactions will help you identify trends and react appropriately.  Recently, some of our clients had to face the “Spotted at” trend, where students share anonymously on a Facebook page. Although the nature of the content was generally good natured, it could easily lead to bullying and had to be monitored closely.  We helped our client determine what they could do to limit its effects and advised them to create a policy about social media use in their school. 3. Monitor your college’s online reputation Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media
  11. 11. 3 Tips To Optimize Your College’s Presence In Social Media Slide 11 Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ www.higher-education-marketing.com

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