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3 steps to create an effective student blog

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How to create a student blog prospects will want to read? It is all about finding a good theme, a good Ambassador, relevant subjects and committing!

How to create a student blog prospects will want to read? It is all about finding a good theme, a good Ambassador, relevant subjects and committing!

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  • 1. 3 Steps to Create an Effective Student Blog Slide 1 3 Steps To An Effective Student Blog
  • 2. 3 Steps to Create an Effective Student Blog Slide 2 The first 3 steps to take to create an effective student blog: 1. Choose the right Ambassador 2. Create Editorial Guidelines 3. Commit Overview Source: Higher Education Marketing – 3 Steps to create an effective student blog
  • 3. 3 Steps to Create an Effective Student Blog Slide 3 “Who should write for our school’s student blog?”  should be found when defining the type of student you want to reach:  A student interested in your most popular program?  A student going back to school after years spent working? You will need to identify your school’s personas to answer these questions precisely. Once you have defined the target you wish to reach, find students who fit the description. 1. Choose the right Ambassador Source: Higher Education Marketing – 3 Steps to create an effective student blog
  • 4. 3 Steps to Create an Effective Student Blog Slide 4 These students should be personable:  have strong written skills  enjoy telling stories They should be willing to tell things the way they are. 1. Choose the right Ambassador Source: Higher Education Marketing – 3 Steps to create an effective student blog
  • 5. 3 Steps to Create an Effective Student Blog Slide 5 Once you have chosen your Ambassador, have him/her sit down with the head of the Communication Department to present:  your school’s general social media strategy  the part played by the student blog in it. Together, they should go over:  privacy  legal limits (signing an agreement about what is acceptable and unacceptable on the blog is recommended)  post formats  responses and monitoring of comments. 2. Create Editorial Guidelines Source: Higher Education Marketing – 3 Steps to create an effective student blog
  • 6. 3 Steps to Create an Effective Student Blog Slide 6 They should also draft a list of subjects to cover in the blog. Such subjects may include:  what the student loves about your school, what disappoints him/her, what has been a great surprise  general life as a student  problems with juggling personal life, sometimes a professional life and school  views on the industry  more trivial reports about life on campus or even the weather (as it gives also an idea of life on campus)  community events and community news  open houses and seminars  announcements, graduations, student awards, etc. 2. Create Editorial Guidelines Source: Higher Education Marketing – 3 Steps to create an effective student blog
  • 7. 3 Steps to Create an Effective Student Blog Slide 7 Keep in mind that these editorial guidelines are just that. The student should be responsible for all the content and there should be no pre-screening of his/her posts. After the launch, these meetings should occur on a regular basis to give the student an opportunity to voice concerns or difficulties. 2. Create Editorial Guidelines Source: Higher Education Marketing – 3 Steps to create an effective student blog
  • 8. 3 Steps to Create an Effective Student Blog Slide 8 The last key to making this student blog a success is to commit to delivering good quality posts on a regular basis, at least once a week. This is a team effort. Your school will have to make sure your  Ambassador has everything he/she needs to do his/her work well.  This will include:  helping him/her build an audience by publicizing the blog: add a button on the homepage of your website, link the blog to your profiles on all the social media platforms. 3. Commit Source: Higher Education Marketing – 3 Steps to create an effective student blog
  • 9. 3 Steps to Create an Effective Student Blog Slide 9 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+