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3 reasons your school needs a student blog
 

3 reasons your school needs a student blog

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While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their PR. Although they require stringent rules and a well thought ...

While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their PR. Although they require stringent rules and a well thought out strategy (who writes? What? Who responds? etc...), student blogs can be powerful marketing tools.

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    3 reasons your school needs a student blog 3 reasons your school needs a student blog Presentation Transcript

    • 3 Reasons Your School Needs A Student Blog 3 Reasons Your School Needs A Student Blog Slide 1
    • 3 Reasons Your School Needs A Student Blog Overview 1. 2. 3. There is no such thing as too much info when choosing a school Happy students scream louder than any PR campaign Student blogs are essential to community strengthening Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog Slide 2
    • 3 Reasons Your School Needs A Student Blog 1. There is no such thing as too much info when choosing a school  As a former student, how many times did you make a decision regarding your schools based on brochures solely?  Even before the Internet, reputation and former students’ experience weighed a lot more than PR.  Prospective students want to hear from students who have walked in their shoes or are currently facing the same choices they are facing. Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog Slide 3
    • 3 Reasons Your School Needs A Student Blog 1. There is no such thing as too much info when choosing a school This goes beyond programs and faculty:      Life on campus Around campus Clubs Scholarships opportunities Etc... as long as your content is relevant to their needs, your prospects will want to know! Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog Slide 4
    • 3 Reasons Your School Needs A Student Blog 2. Happy students scream louder than any PR campaign  You already knew this. But where to start?  One easy way is to:  focus on your institution’s specialty, which is probably what draws students to your school in the first place.  Do not hesitate to have several blogs to represent the variety of your student body (different programs, years along in the program, gender, foreign students, etc.). Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog Slide 5
    • 3 Reasons Your School Needs A Student Blog 2. Happy students scream louder than any PR campaign If your students are reluctant writers, remind them that they will rip the most benefits.  Blogging will enable them to hone invaluable professional skills such as writing and editing skills.  It will also offer them peer-to-peer mentoring, fluency with text, multimedia, widgets, audio and images and will help them build confidence. Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog Slide 6
    • 3 Reasons Your School Needs A Student Blog 2. Happy students scream louder than any PR campaign  Beyond the powerful educational tool, a student blog can also be turned into a great portfolio.  A web design class could blog about their latest projects;  An audio engineering student could blog about the technological edge he gets from his school.  Everything is possible. Here are a few examples from abroad. Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog Slide 7
    • 3 Reasons Your School Needs A Student Blog 3. Student blogs are essential to community strengthening  Like any other social media platform, student blogs:  reinforce your online referencing  reinforce the sense of community around your institution.  They are also a great way to leverage your students’ networks. Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog Slide 8
    • 3 Reasons Your School Needs A Student Blog 3. Student blogs are essential to community strengthening  After that, it is up to you to spread the good word!  Do not forget to link all posts on other platforms and to continuously engage your students, alumni and prospects. Source: Higher Education Marketing – 3 Reasons Your School Needs A Student Blog Slide 9
    • 3 Reasons Your School Needs A Student Blog Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 10