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3 other ways to get visitor keyword info, now that it's not provided in Google analytics

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  • 1. 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Slide 1
  • 2. 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Overview Google Stops Providing Keyword Data 2) Bing, Yahoo and Others 3) Google Webmaster Tools 4) Adwords 1) Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Slide 2
  • 3. 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics 1. Google Stops Providing Keyword Data  Google Analytics is no longer providing detailed keyword data about visitors to your websites.  The good news is that there are other options you can use to find keyword information elsewhere. Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Slide 3
  • 4. 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics 2. Bing, Yahoo and Others  Search engines other than Google are used for about 23% of global search traffic  The main competitors are Bing, Yahoo, Ask and AOL.  If you plan to invest time in these other search engines as sources of keyword data be sure to remember that their user bases are made of up individuals who have gone against the mainstream.  Their search behavior and conversion behavior is generally different from the typical Google user. Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Slide 4
  • 5. 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics 2. Bing, Yahoo and Others  The share of different search engines is broken down like this: Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Slide 5
  • 6. 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics 3. Google Webmaster Tools  Google Webmaster Tools (WMT) provides quite a bit of keyword data about visitors to your website.  Not as much as from Google Analytics, however.  The data provided includes:  The total number of times (impressions) the page appears on a search engine results page (SERP) for the keyword.  The number of clicks made by searchers on the listing.  The associated click through rate.  And finally, the average position of the page listing on the SERP.  WMT provides a wealth of information, far beyond just keywords, so definitely set it up, if you haven’t already. Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Slide 6
  • 7. 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics 3. Google Adwords  Adwords recently added a new report called the Paid and Organic Report that provides keyword data associated with keywords that you use in Adwords campaigns.  This report provides a really valuable comparison of organic and paid visitor keyword activity.  The hook here is, of course, that you have to be advertising on Adwords for these keywords to see this data.  You need to link your Google Analytics account to your Adwords account for Adwords to begin to track this data comparatively. Source: Higher Education Marketing – 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Slide 7
  • 8. 3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing Slide 8