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3 essential social media measurement tools for your school

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  • 1. 3 Essential Social Media Measurement Tools For Your School Slide 1 3 Essential Social Media Measurement Tools For Your School
  • 2. 3 Essential Social Media Measurement Tools For Your School Slide 2 1. Google Analytics Social Reports 2. Facebook Export Insights Data 3. YouTube Insights Overview Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School
  • 3. 3 Essential Social Media Measurement Tools For Your School Slide 3  By adding a few advanced segment filters to your Google Analytics, you see:  the percentage of traffic that comes to your site from social media  the sort of activity users had with your site once they got there  Google Analytics can also:  compare social networks (Facebook, Twitter, LinkedIn, etc.), allowing you to understand which one drives in the most traffic, as well as which has the best lead conversion rates, bounce rates and time spent on your site. 1. Google Analytics Social Reports Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School
  • 4. 3 Essential Social Media Measurement Tools For Your School Slide 4  In addition, Google's Social Plug-in Analytics can help you:  analyze how users engage with any social plug-in that you incorporate into your school's website (Facebook Like button, Google’s +1 button and Twitter’s Tweet button). 1. Google Analytics Social Reports Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School
  • 5. 3 Essential Social Media Measurement Tools For Your School Slide 5  Once you configure the JavaScript for Analytics, the plug-in will provide a number of reports, including:  Engagement: the number of pages viewed per visit, average time on site, bounce rate, and other metrics for visits that included and did not include social actions  Action: allows you to compare the number of social actions (+1 clicks, Likes, etc.) for each social source and social source-action combination.  Pages: allows you to compare the number of actions on each page of your site. 1. Google Analytics Social Reports Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School
  • 6. 3 Essential Social Media Measurement Tools For Your School Slide 6  For some time now, Facebook Insights has allowed you to track the number of:  Likes  Comments  Shares  Views  But did you know that you can now compile and export these results in an easy-to-read Excel sheet?  This feature allows you to compare at a glance the performance of your brand page year to year, see what posts have been most effective and which have not. 2. Facebook Export Insights Data Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School
  • 7. 3 Essential Social Media Measurement Tools For Your School Slide 7 2. Facebook Export Insights Data Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School
  • 8. 3 Essential Social Media Measurement Tools For Your School Slide 8  The YouTube Analytics section allows you to go beyond the success of each of your video and look at how your channel is faring over a chosen period of time (days, weeks, and years).  Reports include:  Demographics  Engagement statistics  Audience retention rates  YouTube Insights is a great tool to know where to advertise your videos and to see what type of content your students want to see more of. 3. YouTube Insights Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School
  • 9. 3 Essential Social Media Measurement Tools For Your School Slide 9 Questions? 1.514.312.3968 info@higher-education-marketing.com FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+ Visit our Website: Higher Education Marketing