Rapid And Participatory Publishing


Published on

Slides from a presentation on how the Web can be leveraged to improve and expand traditional book publishing.

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Rapid And Participatory Publishing

  1. 1. Rapid and Participatory Publishing Leverage the Web to make your publishing timely and relevant. C. David Gammel, CAE High Context Consulting www.highcontext.com
  2. 2. Beta Publishing Agile Web Development with Rails was one of the first books published in this manner.
  3. 3. Beta Publishing Requires High interest topic; Few to no available resources; Optimized publishing processes for issuing betas; A willing author.
  4. 4. Beta Publishing Process Identify high interest, under-served, topics. Recruit willing author. Launch blog for author to discuss ideas in book, solicit feedback. Prepare infrastructure and processes for publishing PDF versions of drafts.
  5. 5. Beta Publishing Process Launch sale of first draft as a PDF with option to pre- purchase hard copy. Deliver PDF on purchase and provide access to new drafts to past buyers. Solicit feedback, supply to author. Repeat until book is complete. Transition sales to hard copy and/or PDF download of final product.
  6. 6. Short-form eBooks O’Reilly Media provides a great example with their Short Cuts series of PDF-based, short form, books.
  7. 7. Short Form eBooks Require Topics that are: New and rapidly developing; Too narrow in scope for a full book. Optimized authoring, editing and publishing process. Effective electronic document sales system. Authors who can work fast.
  8. 8. eBook Process Identify new, evolving, topics and/or under-served niche topics. Recruit author(s) to write the ebook. Develop optimized authoring system for speeding edits and production. Develop online, electronic document sales system. Launch product for sale as a download.
  9. 9. Short Form to Long Collection of short-form eBooks can be republished as a print collection.
  10. 10. Hybrid Approach Incorporate participatory practices into short-form ebook development as well as with full length book projects.
  11. 11. Your Publishing Program What are the hot, new, topics in your field? Who are your niche markets? How can you serve them better with these methods?
  12. 12. Analyzing Your Ideas New/Rapidly Broad or Existing Topic Evolving Niche Interest Resources? Extreme Widget New sport. Niche Few to none. Wrangling
  13. 13. Making It Happen Biggest challenges? Best opportunities?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.