Making Your Web World Wide

Slide 1: Making Your Web Go World Wide

Slide 2: C. David Gammel, CAE President High Context Consulting, LLC +1 (410) 742-9088 david@highcontext.com www.highcontext.com

Slide 3: Current and Potential Internet Users Asia Europe North America Latin America/Caribbean Africa Middle East Oceania/Australia 0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000 Current Potential Source: wwwinternetworldstats.com, December 2007

Slide 4: Communicating Internationally Time and Distance Language Culture

Slide 5: Culture is Like an Iceberg

Slide 8: Communicating Online Instantly Global Limited Bandwidth Limited Attention

Slide 9: Principles of Global Web Sites Internationalization Localization Cultural Localization

Slide 10: Mission Organizational Strategy Formulation Strategy Products Markets Outcomes Audiences Web Strategy Formulation Web Strategy Content/Features/Design Web Implementation Staff Technology Capabilities Web Strategy Formulation and Implementation Process

Slide 11: Common Design Patterns Single Site Single Site with Some Translation Single Site with Regional Sub-sites Single Site with Localized Chapters Global Portal with Localized Sites

Slide 12: Audience A Audience B Language Culture Transactions

Slide 13: Covering the Americas

Slide 14: Covering the Americas

Slide 15: Global Portal to Sister Organizations

Slide 16: Safe Kids Israel

Slide 17: Localized for India

Slide 18: Chinese Olympic Committee

Slide 19: Chinese Olympic Committee

Slide 20: So Now What? Do your homework. Prepare your systems and staff. Start with your highest value audiences and outcomes.

Slide 21: Being Truly Global Means Being Local Everywhere

Slide 22: C. David Gammel, CAE President High Context Consulting, LLC +1 (410) 742-9088 david@highcontext.com www.highcontext.com