Making Your Web Go World Wide

C. David Gammel, CAE
President
High Context Consulting, LLC
+1 (410) 742-9088
david@highcontext.com
www.highcontext.com

Current and Potential Internet Users
Asia
Europe
North America
Latin America/Caribbean
Africa
Middle East
Oceania/Australia
0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000
Current Potential
Source: wwwinternetworldstats.com, December 2007

Communicating Internationally
Time and Distance
Language
Culture

Culture is Like an Iceberg

Communicating Online
Instantly Global
Limited Bandwidth
Limited Attention

Principles of Global Web Sites
Internationalization
Localization
Cultural Localization

Mission
Organizational Strategy
Formulation
Strategy
Products Markets
Outcomes Audiences
Web Strategy
Formulation
Web Strategy
Content/Features/Design
Web Implementation
Staff
Technology
Capabilities
Web Strategy Formulation and Implementation Process

Common Design Patterns
Single Site
Single Site with Some Translation
Single Site with Regional Sub-sites
Single Site with Localized Chapters
Global Portal with Localized Sites

Audience A Audience B
Language
Culture
Transactions

Covering the Americas

Covering the Americas

Global Portal to Sister Organizations

Safe Kids Israel

Localized for India

Chinese Olympic Committee

Chinese Olympic Committee

So Now What?
Do your homework.
Prepare your systems and staff.
Start with your highest value audiences and outcomes.

Being Truly Global Means Being
Local Everywhere

C. David Gammel, CAE
President
High Context Consulting, LLC
+1 (410) 742-9088
david@highcontext.com
www.highcontext.com