Creating Your Own Web Site Idea Generator C. David Gammel, CAE President, High Context Consulting [email_address] +1 (410) 742-9088 Connecting Great Ideas and Great People

Our Learning Goals Today Idea Generation Processes Idea Sources Apply to Your Association

Idea Generation Processes

Idea Sources

Apply to Your Association

“ Orville Wright did not have a pilot’s license.” Gordon MacKenzie Orbiting the Giant Hairball

“ The future is already here, it’s just not very evenly distributed.” William Gibson NPR Talk of the Nation Interview

“ I don’t know if the pessimists or the optimists are correct but I do know the optimists will get something done.” Attributed to Craig Venter by Chris Anderson at TED.

Sources of Ideas for Association Web Sites

Internal Sources Strategy Operational Goals Skills, Knowledge, and Abilities Technology Infrastructure Changes in Budget/Org Structure

Strategy

Operational Goals

Skills, Knowledge, and Abilities

Technology Infrastructure

Changes in Budget/Org Structure

External Sources Web Traffic Data Changes in Your Members Changes in Technology Other Organizations

Web Traffic Data

Changes in Your Members

Changes in Technology

Other Organizations

Strobist.com

Crazy Requests

Great Ideas Create VALUE via Specific OUTCOMES

The Link, the Login, and the Call Center

Seven Strategic Online Outcomes

Bringing Your Mission to Life Online: A Practical Guide to Web Strategy for Associations, Foundations and Charities A forthcoming book by C. David Gammel coming soon from ASAE & The Center

The Ballad of the Brand and Biome

Process

What’s Your Big Idea?

Questions for Implementation What value for whom? Which strategic web outcomes best fit? What content/functionality/design fit the job? What technology and skills do we need for the above? How will we know it worked?

What value for whom?

Which strategic web outcomes best fit?

What content/functionality/design fit the job?

What technology and skills do we need for the above?

How will we know it worked?

Force Field Analysis

Permission granted. Ideas are all around you. Be optimistic about the value you can provide.

Contact information: C. David Gammel, CAE President, High Context Consulting Phone: +1 (410) 742-9088 E-mail: david@highcontext.com Websites: www.highcontext.com Connecting Great Ideas and Great People

Contact information:

C. David Gammel, CAE

President, High Context Consulting

Phone: +1 (410) 742-9088

E-mail: david@highcontext.com

Websites: www.highcontext.com