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2010 Season Sponsorship Opportunities




2009 Sponsors
Starlight Cinema =
Summer evenings + stunning starlit venue + fabulous films + great
food and wine.

A part of Sydney summ...
Come and do it under the stars

• Based at North Sydney Oval, Starlight Cinema is high
  quality outdoor cinema.
• Average...
Sponsorships Available
1 x Naming Rights                           $50,000

2 x Partner                                 $3...
Starlight Cinema audience profile*
Successful men and women with and without families, who are
early adopters, educated, p...
Reach your target audience
As a Starlight Cinema sponsor YOU will have:
• Access to a captive, target audience who interac...
Marketing Starlight Cinema
• Movie program DL fliers distributed through cafes, community
centres, markets, letterboxing (...
STARLIGHT CINEMA 2010 SEASON
                                                                                             ...
Advertising                                                                  Naming       Partner     Associate
Logo on lo...
On Site Advertising & Signage                                               Naming         Partner     Associate
 1 x 60se...
11
Sponsorship Timeline


Action                                     Date

Confirmation of sponsorship level          5 Octob...
Contact Us


High As A Keyte Event Management presents Starlight Cinema
Creating Unforgettable Experiences


PO Box 370 l ...
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Starlight Cinema 2010 Sponsorship Opportunities

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Starlight Cinema - Cinema Under the Stars is a high quality open air film experience. Now in its 7th season, this outdoor experience is held at the historic and atmospheric North Sydney Oval each summer from January to March.

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Transcript of "Starlight Cinema 2010 Sponsorship Opportunities"

  1. 1. 2010 Season Sponsorship Opportunities 2009 Sponsors
  2. 2. Starlight Cinema = Summer evenings + stunning starlit venue + fabulous films + great food and wine. A part of Sydney summer since 2004, Starlight Cinema has screened a range of recent release, family and art house movies to over 57 000 patrons. Become a sponsor and reach the affluent, educated, professional demographic that Starlight Cinema attracts. 2
  3. 3. Come and do it under the stars • Based at North Sydney Oval, Starlight Cinema is high quality outdoor cinema. • Average audience 400 per film –17 000 over season • 2010 season features 44 films over 10 weeks from 13 January – 20 March. • Programme appeals to a strong AB demographic. • 64% of tickets are purchased by women for friends, their partner or family. • Starlight Cinema provides its sponsors and corporate partners with direct access to this highly sought after market. 3
  4. 4. Sponsorships Available 1 x Naming Rights $50,000 2 x Partner $30,000 Associate Partners $10,000 - 1 x Bar $15,000 1 x Star Class Dining 1 x Chill-Out Lounge 1 x Beer pourage 1 x Valentines Day $5,000 Advertising & ticket packages $1,000-$2,000 * Note all packages are exclusive of GST. 4
  5. 5. Starlight Cinema audience profile* Successful men and women with and without families, who are early adopters, educated, professional, daily internet and latest technology users. • 19 - 24 years (16%) • 25 – 34 years (34%) • 35 – 44 years (24%) • 45 – 55 years (21%) High disposable income with 60% of households earning $85,000 or more a year. • $85,000 - $124,000 pa (24%) • $125,000 + pa (36%) 80% live on Sydney’s affluent North Shore. Their key advertising influences are word of mouth, the internet and cinema advertising. The influencers for Starlight Cinema are word of mouth, street advertising and the internet. * Audience statistics complied via exiting polling each season 5
  6. 6. Reach your target audience As a Starlight Cinema sponsor YOU will have: • Access to a captive, target audience who interact with your brand through tailored on site product promotion. • Integration of your product and brand into our event with effective placement on site, in print and online. • Customisation of your sponsorship to meet your marketing needs. • Online advertising which is tracked. • On screen and on site advertising. • Quality, fun, relaxed entertainment options for your valued clients and staff. 6
  7. 7. Marketing Starlight Cinema • Movie program DL fliers distributed through cafes, community centres, markets, letterboxing (print run: 40,000) • Website with ad opportunity (57,500 unique visitors) • Email campaign to current 10,500 database of attendees from previous years (136,500 emails over 13 weeks) • Outdoor posters – 80 Adshel superlite sites at Sydney City railway stations and across the Lower & Upper North Shore street network - over 4 weeks; 25 street banners in North Sydney over 10 weeks • Newspaper advertising – local • Incentive promotions & partner cross-promotions • Publicity – media launch, print and online 7
  8. 8. STARLIGHT CINEMA 2010 SEASON Associate Sponsorship Benefits Naming Partner (Product) $30,000 + $15,000 + Sponsor category Quantities/Exposure $50,000 + GST GST GST Promotional materials with logo Event naming rights over 500,000 viewings yes no product area Downloadable movie poster 57,500 website visits yes yes yes DL season program 40,000 distribution yes yes yes VIP Night Invitations 200 invitees yes back back Starlight Cinema street banners 20 North Sydney all large no Adshel Superlites 80 CBD & North Shore yes no no Website & Emails Naming Partner Associate Unique branded URL 57,500 website visits yes no no Logo integrated into Starlight Cinema website banner 57,500 website visits yes no no Logo included under webpage banner on all pages 75,000 views yes yes yes Logo on e-tickets 7,000 yes yes yes Online gift certificates 500 purchased yes yes yes Logo hotlink to your website yes yes yes Flash advertisement on key website pages 75,000 views yes yes yes Logo under Starlight Cinema email banner 110,000 emails yes yes yes Promotion of your product or service in an email 10,500 patrons yes yes yes 8
  9. 9. Advertising Naming Partner Associate Logo on local newspaper advertisements 11% of audience yes yes yes Media Naming Partner Associate Logo on media releases min 4 per season yes yes text Acknowledgement in media releases min 4 per season yes yes yes Naming rights used in media $190 000 media value yes no no Promotion - Audience Survey Naming Partner Associate Featured advertisement 10,000 yes negotiable negotiable Logo inclusion 10,000 yes negotiable negotiable Own brand-related survey question yes negotiable negotiable Copy of survey database & responses 1,000 names yes negotiable negotiable Entertainment Naming Partner Associate Use of Function Centre for guests 100 - 200 seats 5 nights 2 nights 1 night Exclusive use of the 'Dining Terrace' for guests 40 seats yes yes yes General admission tickets 300 100 50 Star Class' - deck chairs & drink waiter service 30 seats 30 30 10 Invitation to opening night film and party 200 guests 10 doubles 5 doubles 3 doubles Ability to purchase extra tickets at reduced price yes yes yes 9
  10. 10. On Site Advertising & Signage Naming Partner Associate 1 x 60sec or 2 x 30sec ads at each screening all screenings yes no no 1 x 30sec ad at each screening all screenings not applicable yes Series films Logo inclusion in on-screen sponsors' thank you all screenings yes yes yes Verbal acknowledgement in pre-film announcements all screenings yes yes yes Sponsor banners at cinema screen all screenings yes no no Sponsor banners at venue entry gate all screenings yes no no Sponsor signage in sponsored area all screenings yes yes yes Branded boundary fence signs all screenings 4 2 2 Logo on Starlight Cinema sponsor thank you sign all screenings yes yes yes Additional branding on your promotion evenings yes yes Series films On site product display, product sampling & promotion season yes Series films Sponsorship Value $ 500,000 $ 300,000 $ 150,000 Note: sponsorship fee exclusive of GST 10
  11. 11. 11
  12. 12. Sponsorship Timeline Action Date Confirmation of sponsorship level 5 October Finalisation of 2009 Starlight Cinema film program 2 November Sponsorship fee payment 2 November Confirm all elements of your sponsorship and cross-promotion opportunities 2 November Launch of Starlight Cinema season 17 November Starlight Cinema website goes live & tickets on sale 8 December 12
  13. 13. Contact Us High As A Keyte Event Management presents Starlight Cinema Creating Unforgettable Experiences PO Box 370 l Balgowlah NSW 2093 Jill Keyte l Managing Director Pamela Chalmers l Sponsorship Manager l 0422 139 138 Tel: 02 9949 3137 Fax: 02 9949 4437 Email: jill@highasakeyte.com.au l pamela@starlightcinema.com.au Web: www.starlightcinema.com.au 13
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