Conclusions
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Conclusions

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For IEM presentation http://bit.ly/AD9xya

For IEM presentation http://bit.ly/AD9xya

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Conclusions Conclusions Presentation Transcript

  • Lost Missiles, Lost Messages Conclusions A supplement to a presentation on crisis communication http://bit.ly/AD9xya
  • Crisis Communication • AFDD 2-5.3 emphasizes the important relationship between the Air Force and its stakeholders – Communication efforts bolster those relationships – Openness and transparency are necessary • In this case, policy got in the way of openness – “Neither confirm nor deny” • Crisis communication plan should account for conflicts in policies – Practicing crisis management scenarios would identify this conflict
  • Capabilities for Crisis Communication • In a crisis, normal rules no longer apply – Adaptability is required • HRO concept – Deference to expertise • Did leaders listen to recommendations from AFDD 2-5.3? – Decentralized decision-making authority • Who was choosing the key messages? – Evidence of organizational learning • Air Force got out ahead of the Taiwan incident
  • Effects on Air Force • Highest-ranking leaders fired • Strained relationship with key stakeholder groups – Congressional leaders – Local citizens/general public • Procedural changes implemented • Elite certifications revoked • Heightened media scrutiny
  • Discussion • Could an effective crisis communication plan have prevented any of these adverse outcomes?