VIETNAM DIGITAL MARKET




                    VIETNAM DIGITAL MARKET




                                             Ngu...
VIETNAM DIGITAL TREND | AGENDA




        -   Recognize 2009
            R        i
        -   Vietnam Social Network La...
VIETNAM DIGITAL TREND




          SITUATION




                        Nguyen Ngoc Hieu / 05.09.2009
VIETNAM DIGITAL TREND




                        RECOGNIZE 2009




                                         Nguyen Ngoc ...
VIETNAM DIGITAL TREND | RECOGNIZE 2009

01 / ONLINE POPULATION IS YOUNG




                                       76% onl...
VIETNAM DIGITAL TREND | RECOGNIZE 2009

ELEMENT 02 / MOST OF THEM ONLINE EVERYDAY




                News is still highes...
VIETNAM DIGITAL TREND | RECOGNIZE 2009

FACT 02 / MOST OF THEM ONLINE EVERYDAY




                                       ...
VIETNAM DIGITAL TREND | RECOGNIZE 2009

ELEMENT 02 / WHERE THEY ACCESS INTERNET?


                                       ...
VIETNAM DIGITAL TREND | RECOGNIZE 2009

ELEMENT 02 / WHERE THEY ACCESS INTERNET?



• Cyber Cafe is for Young
• At work fo...
VIETNAM DIGITAL TREND | RECOGNIZE 2009

DON’T WORRY! MOST OF THEM HAVE                       ADSL CONNECTION




         ...
VIETNAM DIGITAL TREND | RECOGNIZE 2009

ELEMENT 02 / MOST OF THEM ONLINE EVERYDAY

                                       ...
VIETNAM DIGITAL TREND | RECOGNIZE 2009

CONCLUSION
       Vietnam Internet Population is very YOUNG.
       They spend a...
VIETNAM DIGITAL TREND




                        VIETNAM SOCIAL NETWORK
                              LANDSCAPE




     ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE


                     Self Expression demand in Vietnam is VERY HIGH




   ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE

                                  And i Vi t
                               ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE




                  Suddenly on 13 Jul. 2009
                     Things Ch...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE




         Beginning of 2009 - Yahoo! Announce their son,
                 ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE




            13 Jul. 2009 – Sad day for the Community


                  ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE




                Users have to find their new house
                      ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE

02 / RESULT FROM Y!360 DEAD




                                     Faceboo...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE




                 A closer look on




                                   ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE

FACEBOOK VIETNAM / A CLOSER LOOK
                            User Stat.




...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE

FACEBOOK VIETNAM / A CLOSER LOOK

                            Age stat.




...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE

FACEBOOK VIETNAM / A CLOSER LOOK


                 Age Distribution:     Ge...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE




                OTHER SOCIAL SITES – PHOTO SHARING




                  ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
PHOTO SHARING




      VNPHOTO.NET
      VNPHOTO NET             PHOTO.COM.V...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
PHOTO SHARING




                                   A new Social Network bas...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
PHOTO SHARING




                                   Flickr.com still the mos...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
VIDEO SHARING

   CLIP.VN                          YOUTUBE VIETNAM




   •  ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
MUSIC SHARING




      YEUAMNHAC.COM                   NHACSO.NET           ...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
CAREER NETWORK




                     CYVEE.COM                  CARAVAT.CO...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
ALL IN ONE




                                               They offer “eve...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
FORUMS




    Webtretho.com        Parent, mom community   256,155
    Otosa...
VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE

CONCLUSION

       Facebook become the domination in Social Market.
      ...
VIETNAM DIGITAL TREND




                  ITS EFFECTIVE TO MARKETING




                                               ...
VIETNAM DIGITAL TREND | DIGITAL MARKETING

02 / MEDIA PENETRATION




                                               TV & ...
VIETNAM DIGITAL TREND | DIGITAL MARKETING

# / BUT THEY ARE ALL DECREASE FOR A NEW TREND




                         But ...
VIETNAM DIGITAL TREND | DIGITAL MARKETING

# / BUT THEY ARE ALL DECREASE FOR A NEW TREND




             Online Marketing...
VIETNAM DIGITAL TREND | DIGITAL MARKETING

CONCLUSION

     DIGITAL MARKETING is very effective & cost saving to do
    m...
VIETNAM DIGITAL TREND | SITUATION




                                BUT…
                                BUT




       ...
VIETNAM DIGITAL TREND | SITUATION

MY FAVORITE QUOTE




                 “    Social Media is like teen sex.
            ...
VIETNAM DIGITAL TREND | SITUATION




                         MY SUGGESTION




                                         ...
VIETNAM DIGITAL TREND | SUGGESTION

SUGGESTION    #01

    USE WHAT THEY ARE USING
    •   Facebook
    •   Blog
    •   R...
VIETNAM DIGITAL TREND | SUGGESTION

SUGGESTION    #02

    MAXIMIZE YOUR TRAFFIC
    •   Microsite is still ideal for shor...
VIETNAM DIGITAL TREND | SUGGESTION

SUGGESTION   #03


    HAVE AN UMBRELLA
    • Nobody remember tons of microsite everyd...
VIETNAM DIGITAL TREND | SUGGESTION

SUGGESTION    #04


    MEASURE, MEASURE & MEASURE
    •   Google Analytics
    •   Ke...
VIETNAM DIGITAL TREND | SUGGESTION

SUGGESTION #05


    CONNECT WITH YOUR OFFLINE ACTIVITIES
    • In Vietnam, Social Med...
VIETNAM DIGITAL TREND




                        THANK YOU!




                                     Nguyen Ngoc Hieu / 0...
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Vietnam Digital Landscape 2009

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Presentation for my speech at MITSEAP Marketing Workshop 2009 - click here for more information (in Vietnamese) http://blog.ngochieu.com/chia-se/vietnam-digital-landscape-2009/

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Vietnam Digital Landscape 2009

  1. 1. VIETNAM DIGITAL MARKET VIETNAM DIGITAL MARKET Nguyen Ngoc Hieu / 05.09.2009
  2. 2. VIETNAM DIGITAL TREND | AGENDA - Recognize 2009 R i - Vietnam Social Network Landscape - Its Effective to Marketing - My Suggestion Nguyen Ngoc Hieu / 05.09.2009
  3. 3. VIETNAM DIGITAL TREND SITUATION Nguyen Ngoc Hieu / 05.09.2009
  4. 4. VIETNAM DIGITAL TREND RECOGNIZE 2009 Nguyen Ngoc Hieu / 05.09.2009
  5. 5. VIETNAM DIGITAL TREND | RECOGNIZE 2009 01 / ONLINE POPULATION IS YOUNG 76% online Population is from 15-34 Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  6. 6. VIETNAM DIGITAL TREND | RECOGNIZE 2009 ELEMENT 02 / MOST OF THEM ONLINE EVERYDAY News is still highest but Blog, Forums & Comm is growing fast Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  7. 7. VIETNAM DIGITAL TREND | RECOGNIZE 2009 FACT 02 / MOST OF THEM ONLINE EVERYDAY • Th They online at least Once a Week li tl tO W k • Male is more regular Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  8. 8. VIETNAM DIGITAL TREND | RECOGNIZE 2009 ELEMENT 02 / WHERE THEY ACCESS INTERNET? • Home Access is the most common • Cyber Cafe is the second Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  9. 9. VIETNAM DIGITAL TREND | RECOGNIZE 2009 ELEMENT 02 / WHERE THEY ACCESS INTERNET? • Cyber Cafe is for Young • At work for 35-49 Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  10. 10. VIETNAM DIGITAL TREND | RECOGNIZE 2009 DON’T WORRY! MOST OF THEM HAVE ADSL CONNECTION 91% have High speed Connection Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  11. 11. VIETNAM DIGITAL TREND | RECOGNIZE 2009 ELEMENT 02 / MOST OF THEM ONLINE EVERYDAY Noticeable number: • 45% Online Daily • 89% Once a Week • 2 ½ Hours is online duration • 2 ½ NOT spend to watch TV Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  12. 12. VIETNAM DIGITAL TREND | RECOGNIZE 2009 CONCLUSION  Vietnam Internet Population is very YOUNG.  They spend a lot of time online / TV and Print is losing their attention. Th d l t f ti li dPi ti l i th i tt ti  Reading News, listening to music, writing Blog & visiting Forums online.  New Trend: Communicate with others  Social Network become familiar.  Almost of them have high speed connection. Nguyen Ngoc Hieu / 05.09.2009
  13. 13. VIETNAM DIGITAL TREND VIETNAM SOCIAL NETWORK LANDSCAPE Nguyen Ngoc Hieu / 05.09.2009
  14. 14. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE Self Expression demand in Vietnam is VERY HIGH SOCIAL NETWORK IN VIETNAM = JUST BLOGGING Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  15. 15. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE And i Vi t A d in Vietnam: BLOG = BLOGGING DEV. RATIO Yahoo! 360 users is >2mil and seem never stop growing Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009
  16. 16. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE Suddenly on 13 Jul. 2009 Things Changed! Nguyen Ngoc Hieu / 05.09.2009
  17. 17. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE Beginning of 2009 - Yahoo! Announce their son, Yahoo! Y h ! 360 will di on 13 J l ill die 13. Jul Nguyen Ngoc Hieu / 05.09.2009
  18. 18. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE 13 Jul. 2009 – Sad day for the Community Nguyen Ngoc Hieu / 05.09.2009
  19. 19. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE Users have to find their new house Nguyen Ngoc Hieu / 05.09.2009
  20. 20. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE 02 / RESULT FROM Y!360 DEAD Facebook Vietnam become the fastest growing market. Source: Facebook Stat API Nguyen Ngoc Hieu / 05.09.2009
  21. 21. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE A closer look on Nguyen Ngoc Hieu / 05.09.2009
  22. 22. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE FACEBOOK VIETNAM / A CLOSER LOOK User Stat. Source: Facebook Stat API Nguyen Ngoc Hieu / 05.09.2009
  23. 23. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE FACEBOOK VIETNAM / A CLOSER LOOK Age stat. Source: Facebook Stat API Nguyen Ngoc Hieu / 05.09.2009
  24. 24. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE FACEBOOK VIETNAM / A CLOSER LOOK Age Distribution: Gender Distribution: Source: Facebook Stat API Nguyen Ngoc Hieu / 05.09.2009
  25. 25. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE OTHER SOCIAL SITES – PHOTO SHARING Nguyen Ngoc Hieu / 05.09.2009
  26. 26. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE PHOTO SHARING VNPHOTO.NET VNPHOTO NET PHOTO.COM.VN PHOTO COM VN XOMNHIEPANH.COM XOMNHIEPANH COM • All of them is forum base + Online Gallery. • The community is more focus on professional. But now focus on y p everyone who like shooting. Nguyen Ngoc Hieu / 05.09.2009
  27. 27. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE PHOTO SHARING A new Social Network base on Photo sharing just launch: http://www.photo.vn htt // h t PHOTO.VN PHOTO VN Nguyen Ngoc Hieu / 05.09.2009
  28. 28. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE PHOTO SHARING Flickr.com still the most popular in Photo Sharing market FLICKR.COM Nguyen Ngoc Hieu / 05.09.2009
  29. 29. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE VIDEO SHARING CLIP.VN YOUTUBE VIETNAM • Slow speed. • Speed is better and better. • Too many banners. • Reasonable advertising. • Weak Usability. • Great Navigational & Usability • Can not expand community community. • Huge Community Vietnam community is Community, growing fast in YouTube. Nguyen Ngoc Hieu / 05.09.2009
  30. 30. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE MUSIC SHARING YEUAMNHAC.COM NHACSO.NET ZING MP3 • Just a place to listen music. • 71% user just visit, listen & download music without interact with community. Nguyen Ngoc Hieu / 05.09.2009
  31. 31. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE CAREER NETWORK CYVEE.COM CARAVAT.COM • Share their resume. • Discuss about career, recruitment trend… Nguyen Ngoc Hieu / 05.09.2009
  32. 32. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE ALL IN ONE They offer “everything”: • Blog • News • Video Sharing • Music Sharing • Photo Sharing •… ZING.VN YUME.VN Nguyen Ngoc Hieu / 05.09.2009
  33. 33. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE FORUMS Webtretho.com Parent, mom community 256,155 Otosaigon.com Automobile, class A/B 38,021 TinhTe.com Hi-tech 303,032 Hihihehe.com Teen 317,844 DDTH.com DDTH IT Community C it 527,610 527 610 GameVN.net Gamer 887,195 Nguyen Ngoc Hieu / 05.09.2009
  34. 34. VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE CONCLUSION  Facebook become the domination in Social Market.  Flickr! is still the largest Photo Sharing Community in Vietnam.  YouTube is leading Video Sharing in Vietnam.  Blogging is depend on target user.  Forum seeding i still one of the highest effective in Vietnam. F di is till f th hi h t ff ti i Vi t Nguyen Ngoc Hieu / 05.09.2009
  35. 35. VIETNAM DIGITAL TREND ITS EFFECTIVE TO MARKETING Nguyen Ngoc Hieu / 05.09.2009
  36. 36. VIETNAM DIGITAL TREND | DIGITAL MARKETING 02 / MEDIA PENETRATION TV & Print is still domination Source: Yahoo & TNS - Internet & Media Shift Nguyen Ngoc Hieu / 05.09.2009
  37. 37. VIETNAM DIGITAL TREND | DIGITAL MARKETING # / BUT THEY ARE ALL DECREASE FOR A NEW TREND But they are all decrease for a new kid on the block Source: Yahoo & TNS - Internet & Media Shift Nguyen Ngoc Hieu / 05.09.2009
  38. 38. VIETNAM DIGITAL TREND | DIGITAL MARKETING # / BUT THEY ARE ALL DECREASE FOR A NEW TREND Online Marketing is effective & cost saving in the current situation Source: Yahoo & TNS - Internet & Media Shift Nguyen Ngoc Hieu / 05.09.2009
  39. 39. VIETNAM DIGITAL TREND | DIGITAL MARKETING CONCLUSION  DIGITAL MARKETING is very effective & cost saving to do marketing. Because of: • Internet user in Vietnam is expanding with “miraculous” speed. (VINASA Vice President) Vi P id t) • Your target is in there. • Easy to measure, tracking. • Captivated, young audience. g • It’s wave of the future • 66% home penetration in 4 key cities in Vietnam. Nguyen Ngoc Hieu / 05.09.2009
  40. 40. VIETNAM DIGITAL TREND | SITUATION BUT… BUT Nguyen Ngoc Hieu / 05.09.2009
  41. 41. VIETNAM DIGITAL TREND | SITUATION MY FAVORITE QUOTE “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it's finally done there is surprise it's not better. Avinash Kaushik, Analytics Evangelist. Google Nguyen Ngoc Hieu / 05.09.2009
  42. 42. VIETNAM DIGITAL TREND | SITUATION MY SUGGESTION Nguyen Ngoc Hieu / 05.09.2009
  43. 43. VIETNAM DIGITAL TREND | SUGGESTION SUGGESTION #01 USE WHAT THEY ARE USING • Facebook • Blog • RSS • Twitter T itt • Flickr • YouTube • Newsletter • Forums – but do not spam them/ interact with them Nguyen Ngoc Hieu / 05.09.2009
  44. 44. VIETNAM DIGITAL TREND | SUGGESTION SUGGESTION #02 MAXIMIZE YOUR TRAFFIC • Microsite is still ideal for short/season campaign. • Ignore Quantity  go Quality. • Have SEO plan from the beginning of your campaign. • SEM, E-mail marketing, E-PR SEM E mail marketing E PR still an effective way to drive traffic in short time. time Nguyen Ngoc Hieu / 05.09.2009
  45. 45. VIETNAM DIGITAL TREND | SUGGESTION SUGGESTION #03 HAVE AN UMBRELLA • Nobody remember tons of microsite everyday. • Build and maintain your portal / corporate website together with your microsite campaign • Have account: Facebook, Twitter, Flickr, YouTube… for your brand. Nguyen Ngoc Hieu / 05.09.2009
  46. 46. VIETNAM DIGITAL TREND | SUGGESTION SUGGESTION #04 MEASURE, MEASURE & MEASURE • Google Analytics • Keyword determine • Traffic Tracking • Site ranking • Conversion Rate, CTR, PPC, CPI, CPA… Nguyen Ngoc Hieu / 05.09.2009
  47. 47. VIETNAM DIGITAL TREND | SUGGESTION SUGGESTION #05 CONNECT WITH YOUR OFFLINE ACTIVITIES • In Vietnam, Social Media is not everything. • Lots of people online, but also lots of people still out there.  S i l M di is just wing for tiger, it’s not replace everything! Social Media i j t i f ti it’ t l thi ! Nguyen Ngoc Hieu / 05.09.2009
  48. 48. VIETNAM DIGITAL TREND THANK YOU! Nguyen Ngoc Hieu / 05.09.2009

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