VIETNAM DIGITAL MARKET
VIETNAM DIGITAL MARKET
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | AGENDA
- Recognize 2009
R i
- Vietnam Social Network Landscape
- Its Effective to Marketing
- My Suggestion
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND
SITUATION
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND
RECOGNIZE 2009
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | RECOGNIZE 2009
01 / ONLINE POPULATION IS YOUNG
76% online Population is from 15-34
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | RECOGNIZE 2009
ELEMENT 02 / MOST OF THEM ONLINE EVERYDAY
News is still highest but Blog, Forums & Comm is growing fast
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | RECOGNIZE 2009
FACT 02 / MOST OF THEM ONLINE EVERYDAY
• Th
They online at least Once a Week
li tl tO W k
• Male is more regular
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | RECOGNIZE 2009
ELEMENT 02 / WHERE THEY ACCESS INTERNET?
• Home Access is the
most common
• Cyber Cafe is the
second
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | RECOGNIZE 2009
ELEMENT 02 / WHERE THEY ACCESS INTERNET?
• Cyber Cafe is for Young
• At work for 35-49
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | RECOGNIZE 2009
DON’T WORRY! MOST OF THEM HAVE ADSL CONNECTION
91% have High speed Connection
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | RECOGNIZE 2009
ELEMENT 02 / MOST OF THEM ONLINE EVERYDAY
Noticeable number:
• 45% Online Daily
• 89% Once a Week
• 2 ½ Hours is online duration
• 2 ½ NOT spend to watch TV
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | RECOGNIZE 2009
CONCLUSION
 Vietnam Internet Population is very YOUNG.
 They spend a lot of time online / TV and Print is losing their attention.
Th d l t f ti li dPi ti l i th i tt ti
 Reading News, listening to music, writing Blog & visiting Forums online.
 New Trend: Communicate with others  Social Network become familiar.
 Almost of them have high speed connection.
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND
VIETNAM SOCIAL NETWORK
LANDSCAPE
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
Self Expression demand in Vietnam is VERY HIGH
SOCIAL NETWORK IN VIETNAM = JUST BLOGGING
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
And i Vi t
A d in Vietnam: BLOG =
BLOGGING DEV. RATIO
Yahoo! 360 users is >2mil and seem never stop growing
Source: Vietnam Online Explosion - Cimigo Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
Suddenly on 13 Jul. 2009
Things Changed!
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
Beginning of 2009 - Yahoo! Announce their son,
Yahoo!
Y h ! 360 will di on 13 J l
ill die 13. Jul
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
13 Jul. 2009 – Sad day for the Community
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
Users have to find their new house
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
02 / RESULT FROM Y!360 DEAD
Facebook Vietnam become
the fastest growing market.
Source: Facebook Stat API Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
A closer look on
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
FACEBOOK VIETNAM / A CLOSER LOOK
User Stat.
Source: Facebook Stat API Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
FACEBOOK VIETNAM / A CLOSER LOOK
Age stat.
Source: Facebook Stat API Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
FACEBOOK VIETNAM / A CLOSER LOOK
Age Distribution: Gender Distribution:
Source: Facebook Stat API Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
OTHER SOCIAL SITES – PHOTO SHARING
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
PHOTO SHARING
VNPHOTO.NET
VNPHOTO NET PHOTO.COM.VN
PHOTO COM VN XOMNHIEPANH.COM
XOMNHIEPANH COM
• All of them is forum base + Online Gallery.
• The community is more focus on professional. But now focus on
y p
everyone who like shooting.
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
PHOTO SHARING
A new Social Network base on
Photo sharing just launch:
http://www.photo.vn
htt // h t
PHOTO.VN
PHOTO VN
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
PHOTO SHARING
Flickr.com still the most
popular in Photo Sharing
market
FLICKR.COM
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
VIDEO SHARING
CLIP.VN YOUTUBE VIETNAM
• Slow speed. • Speed is better and better.
• Too many banners. • Reasonable advertising.
• Weak Usability. • Great Navigational & Usability
• Can not expand community
community. • Huge Community Vietnam community is
Community,
growing fast in YouTube.
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
MUSIC SHARING
YEUAMNHAC.COM NHACSO.NET ZING MP3
• Just a place to listen music.
• 71% user just visit, listen & download music without interact with community.
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
CAREER NETWORK
CYVEE.COM CARAVAT.COM
• Share their resume.
• Discuss about career, recruitment trend…
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
ALL IN ONE
They offer “everything”:
• Blog
• News
• Video Sharing
• Music Sharing
• Photo Sharing
•…
ZING.VN YUME.VN
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
FORUMS
Webtretho.com Parent, mom community 256,155
Otosaigon.com Automobile, class A/B 38,021
TinhTe.com Hi-tech 303,032
Hihihehe.com Teen 317,844
DDTH.com
DDTH IT Community
C it 527,610
527 610
GameVN.net Gamer 887,195
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | VIETNAM SN LANDSCAPE
CONCLUSION
 Facebook become the domination in Social Market.
 Flickr! is still the largest Photo Sharing Community in Vietnam.
 YouTube is leading Video Sharing in Vietnam.
 Blogging is depend on target user.
 Forum seeding i still one of the highest effective in Vietnam.
F di is till f th hi h t ff ti i Vi t
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND
ITS EFFECTIVE TO MARKETING
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | DIGITAL MARKETING
02 / MEDIA PENETRATION
TV & Print is still domination
Source: Yahoo & TNS - Internet & Media Shift Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | DIGITAL MARKETING
# / BUT THEY ARE ALL DECREASE FOR A NEW TREND
But they are all decrease for a new kid on the block
Source: Yahoo & TNS - Internet & Media Shift Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | DIGITAL MARKETING
# / BUT THEY ARE ALL DECREASE FOR A NEW TREND
Online Marketing is effective & cost saving in the current situation
Source: Yahoo & TNS - Internet & Media Shift Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | DIGITAL MARKETING
CONCLUSION
 DIGITAL MARKETING is very effective & cost saving to do
marketing. Because of:
• Internet user in Vietnam is expanding with “miraculous” speed.
(VINASA Vice President)
Vi P id t)
• Your target is in there.
• Easy to measure, tracking.
• Captivated, young audience.
g
• It’s wave of the future
• 66% home penetration in 4 key cities in Vietnam.
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | SITUATION
BUT…
BUT
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | SITUATION
MY FAVORITE QUOTE
“ Social Media is like teen sex.
Everyone wants to do it. Nobody knows how.
When it's finally done there is surprise it's not better.
Avinash Kaushik, Analytics Evangelist. Google
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | SITUATION
MY SUGGESTION
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | SUGGESTION
SUGGESTION #01
USE WHAT THEY ARE USING
• Facebook
• Blog
• RSS
• Twitter
T itt
• Flickr
• YouTube
• Newsletter
• Forums – but do not spam them/ interact with them
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | SUGGESTION
SUGGESTION #02
MAXIMIZE YOUR TRAFFIC
• Microsite is still ideal for short/season campaign.
• Ignore Quantity  go Quality.
• Have SEO plan from the beginning of your campaign.
• SEM, E-mail marketing, E-PR
SEM E mail marketing E PR still an effective way to drive traffic in short time.
time
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | SUGGESTION
SUGGESTION #03
HAVE AN UMBRELLA
• Nobody remember tons of microsite everyday.
• Build and maintain your portal / corporate website together with your
microsite campaign
• Have account: Facebook, Twitter, Flickr, YouTube… for your brand.
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | SUGGESTION
SUGGESTION #04
MEASURE, MEASURE & MEASURE
• Google Analytics
• Keyword determine
• Traffic Tracking
• Site ranking
• Conversion Rate, CTR, PPC, CPI, CPA…
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND | SUGGESTION
SUGGESTION #05
CONNECT WITH YOUR OFFLINE ACTIVITIES
• In Vietnam, Social Media is not everything.
• Lots of people online, but also lots of people still out there.
 S i l M di is just wing for tiger, it’s not replace everything!
Social Media i j t i f ti it’ t l thi !
Nguyen Ngoc Hieu / 05.09.2009

VIETNAM DIGITAL TREND
THANK YOU!
Nguyen Ngoc Hieu / 05.09.2009