Design for Startups
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Design for Startups

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I prepared this slide to teach at START CENTER (an incubator funded by World Bank), source file can be download here: http://blog.ngochieu.com/chia-se/bai-giang-design-for-startups/

I prepared this slide to teach at START CENTER (an incubator funded by World Bank), source file can be download here: http://blog.ngochieu.com/chia-se/bai-giang-design-for-startups/

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  • 1. DESIGNFOR STARTUPS
  • 2. INTRODUCE<? echo ‘Hello world!’ ?>
  • 3. 2000 2002 2004 2007 2009 2012 Dizyatec Pyramid Sony Y&R Ringier Singapore Consulting Vietnam Vietnam VietnamProduct Manager Web Designer Web Manager Interactive Mgr. DMD AsisstantNGUYEN NGOC HIEUwww.ngochieu.com
  • 4. 2012 CEO & Product Director Skynet VietnamFeature ProjectsNGUYEN NGOC HIEUwww.ngochieu.com
  • 5. WHY WE DESIGN?WE DO ALL THIS?
  • 6. WHY? WHY? SOLVE MAKE them we their LOVE us WANT problem User (and stay with us) (they don’t care about you to Click or your technology to Subscribe or your company to Register or your partner, your wife, your dog… to Purchase THEY JUST DON’T CARE) …
  • 7. FINDING GOOD PROBLEM- A problem not yet solve by anyway SOLVE their- Or solved, but not completely problem
  • 8. HOW?- Finding a good problem (business model) { - Not yet solve - Solved, but not completely (as your) SOLVE their { problem- Tool to solve - fast, convenience (technology) (they don’t care how strong, how complicated…)- Deliver your tool (design) { - fast, convenience (they don’t care how beautiful you are)
  • 9. PRODUCT TEAM = Finding a good problem (business model) { - Not yet solve - Solved, but not co DEV TEAM = Tool to solve (technology) {- fast, convenience (they don’t care how strong, hoDESIGN TEAM = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beauti
  • 10. PRODUCT TEAM = Finding a good problem (business model) { - Not yet solve - Solved, but not co DEV TEAM = Tool to solve (technology) {- fast, convenience (they don’t care how strong, hoDESIGN TEAM = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beauti
  • 11. EXAMPLESDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 12. AMAZING GRAPHIC / BAD UXDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 13. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 14. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 15. www.eyeball-design.comDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 16. “POOR” GRAPHIC / GOOD UXDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 17. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 18. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 19. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 20. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 21. GREAT GRAPHIC / GREAT UXDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 22. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 23. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 24. POOR GRAPHIC / POOR UX?DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 25. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 26. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 27. GOOD DESIGN = EASY TO USE + GOOD LOOKING UX ArtDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 28. BAD NEWS Art is what you born with Which mean it is HARD to improveDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 29. GOOD NEWS UX which is key to lead you to what you want CAN BE LEARNDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 30. BREAKDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 31. Task:DESIGN A CAR DASHBOARDDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 32. TECH’ DESIGNDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 33. ARTISTS’ DESIGNDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 34. WE WILLDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 35. WHAT IS DESIGN?DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 36. DESIGN IS NOTDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 37. NOT: Painting, Drawing, DecoratingDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 38. NOT: How amazing it looksDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 39. NOT: Showing off technologyDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 40. DESIGN IS just like airDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 41. FOCUS ON THE USERDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 42. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 43. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 44. USERCENTERED = get closer & closer to what your user needDESIGN
  • 45. lean design DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 46. UX DESIGNfrom Strategy to Prototype PrototypeStrategy Structure & Flow Mockup Functional Functional Prioritize Spec List Wireframe Information Information Design Architecture Content Strategy
  • 47. STRUCTURE USER PERSONAS SCENARIOS & CASES TASK FLOWDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 48. HomepageDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 49. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 50. SCENARIOS
  • 51. a house wife come to our website site, browse and purchase an item
  • 52. a house wife come to our website site, browse and purchase an item
  • 53. USER PERSONASDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 54. USER PERSONAS Minimum Optional 1. Photo 1. Education level 2. Name 2. Salary range 3. Age 3. Personal Quote 4. Location 4. Online activities 5. Occupation 5. Offiline activities 6. Biography 6. Technical level 7. Social level 8. Mobile levelDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 55. a house wife come to our website site, browse and purchase an item
  • 56. CASES a house wife come to our website site, browse and purchase an itemParent Category Main Category Add to Cart Purchase Payment Confirm Done Sub Category Search One click purchase Confirm Done
  • 57. iADESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 58. iA iA transform tons of content to well organize, easy to find, easy to understand contentDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 59. INTERACTION DESIGNDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 60. FUNCTIONAL LIST All the “weapons” a page have to carryDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 61. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 62. PRIORITIZE LIST what is most important, what is nice to have, what is in the middleDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 63. WIREFRAME, MOCKUP & PROTOTYPEDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 64. WIREFRAMEDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 65. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 66. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 67. How detail is enough?DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 68. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 69. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 70. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 71. Tools?DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 72. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 73. Paper & Pencil? No problem!DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 74. MOCKUPDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 75. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 76. PROTOTYPEDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 77. EXERCISE • Choose a page from a project • Describe your goal(s) • Build a functional list • Prioritize list • WireframeDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 78. BREAKDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 79. REVIEW EXERCISEDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 80. USER EXPERIENCE DESIGN VISUAL DESIGNTHE INTERFACE IS THE PRODUCT
  • 81. GREAT INTERFACES
  • 82. WHYClear call to actionClear messageStraight to the point
  • 83. WHYElegantFunClear call to action
  • 84. CALL TO ACTION
  • 85. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 86. WHAT DO YOU WANT ME TO DO???
  • 87. DON’T CONFUSE ME
  • 88. ALWAYS ASK YOURSEFLIS THIS CLEAR?
  • 89. REMEMBER! REDUCE CHOICES!
  • 90. GREAT = Clear call to action Clear user feedbackINTERFACES Clear workflow
  • 91. VISUAL DESIGNDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 92. GOOD DESIGN IS C.R.A.P.DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 93. CONTRAST REPETITION ALIGNMENT PROXIMITYDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 94. CONTRAST If elements on your page are not the same, make them very different. Contrast attracts the attention of your viewers.DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 95. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 96. REPEAT Repeat visual elements throughout each page and your entire site.DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 97. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 98. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 99. DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 100. ALIGNMENT Every element should have a visual connection with another on the pageDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 101. DO DON’TDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 102. DO DON’TDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 103. DO DON’TDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 104. PROXIMITY Items related to each other should be grouped close together.DESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 105. DO DON’TDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 106. CONTRAST REPETITION ALIGNMENT PROXIMITYDESIGN = Deliver your tool (design) { - fast, easy, convenience (they don’t care how beautiful you are)
  • 107. EXERCISE• Review a website• Determine their goal(s)• List out: • Call to action • Message • C.R.A.P
  • 108. UX DESIGNFOR STARTUP PrototypeStrategy Structure & Flow Mockup Functional Functional Prioritize Spec List Wireframe Information Information Design Architecture Content Strategy
  • 109. LET’S BUILDA PRODUCT TO HELP YOUR USER (NOT TO SCREW THEM)
  • 110. AND THEY WILL YOU
  • 111. THANK YOU, AND I YOU NGUYEN NGOC HIEU ngochieu.com