ELEMENTSCUSTOMER & CUSTOMER 1. A PLACE TO SHARE (HOW THEY FEEL, ARTICLES, PHOTO, VIDEO, VOTE…)2. A PLACE TO CONNECTBRAND & CUSTOMER 1. TO ANNOUCE (BLOG, BULLETIN BOARD)2. TO INFORM (EMAIL MARKETING, RSS,…)3. TO STUDY (BLOG, PHOTO GALERRY, PODCAST , WEBCAST…)
CASE STUDYWACOM http://community.wacom.com/ The Wacom Community Welcome to the Wacom Community. We have built this community for you, the creative, as a thank you for all your support. We hope you find this Community as a place to Create, Connect, and Share all your Work and Tips & Tricks with others. Join the Community below. (From their homepage)
CASE STUDYWACOM http://community.wacom.com/ Artists shared 2,200 works, it brought 671,000 unique site visitors, increased Wacom’s email list by 2,000 and intimately increased projected sales by 150% in the first month. …. Now they have 6,100members with averages of: 4.32 minute visits, 21 page views, 6 pieces of content created, and 32 comments to other users’ pages (eroi.com)
ADVANTAGES1. FULLY CUSTOMIZE AS YOU WANTDISADVANTAGES1. TAKE TIME TO EDUCATE USERS HOW TO USE2. MORE COST FOR ADVERTISING YOUR COMMUNITY3. COST O MAINTAIN.
DEFINEA STORY 2. REASONS WHY STORYTELLING IS SO IMPORTANT TO YOUR COMMUNITY? Story makes your Brand memorable. It brings your Brand to life. Your target market becomes hugely responsive. It positions you as a visionary in your field.
TOP RULES 2. DO NOT SPAM – everyone hates spam. Do not just build One or Two communities. You can build & buy & join existing communitiesYou don’t have to Buy it.
LISTEN / TALK / INTERACTWITH YOUR COMMUNITIES 3. Listen to them, you know what they want. Talk to them, give them good contents Interact with them, show your responsibility. Inspire them to share their opinions (good & bad) “Your brand is not a logo, a color scheme or a slogan. Your brand is your reputation. It's what people think and feel about your business.”