Electronic Business and Commerce
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Electronic Business and Commerce

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Electronic Business and Commerce Electronic Business and Commerce Presentation Transcript

  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition1 Chapter 8 Electronic Business and CommerceIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition2 Chapter Objectives • Identify several cross-functional integrated E-Business applications for the internetworked enterprise. • Give examples of how Internet and other information technologies support business processes within the business functions of accounting, finance, human resource management, marketing, and production/ operations management.Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition3 Chapter Objectives • Give examples of several ways that companies can implement business-to- consumer and business-to-business electronic commerce on the Internet. • Identify and give examples of several ways that electronic commerce applications provide significant business value to a company and its customers. • Discuss several electronic payment challenges and solutions for electronic payment security on the Internet.Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition4 The E-Business Application ArchitectureIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition5 Cross-Functional Integrated Systems Enterprise Application Enterprise Enterprise Application Business Partners Cluster Cluster Application Customers Front Office Integration Back Office Applications Applications CRM Application ERP Application •Customer Service •Distribution •Field Service •Manufacturing •Sales Order •Scheduling •Product Config •Finance SuppliersIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition6 Functional Business Information Systems Marketing Production Human Resource Operations Functional Management Business Systems Accounting FinanceIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition7 Marketing Information Systems Marketing Information Systems Customer Interactive Sales Force Sales Relationship Marketing Automation Management Management Market Advertising Product Research and and Management Forecasting PromotionsIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition8 Customer Relationship Management Retention Marketing and and Loyalty Fulfillment Programs Sales Customer Store Front Cross-Sell and Field Up-Sell Customer Service Service and Support Contact ManagementIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition9 Targeted Marketing Context Content Demographic/ Psychographic Online Behavior CommunityIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition10 Manufacturing Information Systems Intranet Computer Integrated Manufacturing Manufacturing Manufacturing Engineering Resource Execution Systems Planning Systems Remote •CAD Worker •Production •Shop Floor •CAE Forecasting •Scheduling •Computer- Supplier •Production •Machine Control Aided Scheduling •Process Control Process •Quality Control •Robotic Control Planning ExtranetIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition11 Human Resource Management Training & Compensation Staffing Administration Development •Manpower •Succession Strategic •Contract Planning planning Systems costing •Labor Force •Performance •Salary forecast Tracking appraisal plans •Labor Cost •Training •Compensation Tactical Analysis effectiveness effectiveness Systems •Turnover •Career •Benefits Analysis matching Analysis •Payroll •Recruitment •Skill assessment Operationa control •Workforce •Performance l •Benefits Planning evaluation Systems AdministrationIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition12 Accounting Information SystemsIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition13 Financial Information Systems Financial Information Systems Cash Investment Capital Financial Management Management Budgeting PlanningIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition14 The E-Commerce Transaction Cycle Attract Look and Feel Performance and Service Inform Personalize Relevant Buying behavior Information Incentives Key Processes Customize and Deliver Customer Resources Order Fulfillment Configuration Transact Interact Buying & Customer Service Selling Pay Electronic Payment Socialization Models Systems SecurityIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition15 Supply Chain Management Supply Chain Commit Schedule Make Deliver Life Cycle Order Demand Manufacturing SCM Commitment Planning Planning Functional Processes Advance Transportatio Distribution Scheduling n Planning Planning SCM Integrated Solution Internetworked Supply Chain ManagementIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition16 Electronic Commerce TechnologiesIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition17 Transaction Processing Systems 1 2 4 Document Data and Report Entry Generation Transaction Processing 5 Inquiry Processing 3 Database MaintenanceIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition18 Electronic Payment and Security Systems Client Merchant’s Browser Web Server •Verify merchant Payment •Verify customer •Receive order Server •Review payment •Receive payment •Authorize or deny payment •Confirm order Credit cards Bank accounts Online buying E-Bill Payment Electronic Cash VISA Debit Cards CyberCash CheckFree Cybergold MasterCard Online Banking 1 ClickCharge BillerXpert QpassIrwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition19 Chapter Summary • The E-Business Application Architecture reflects the key E-Business applications and their interrelationships. • Cross-functional enterprise applications cross the boundaries of traditional business functions. These systems focus on supporting integrated clusters of business processes. • Traditional functional business systems support specific business functions including marketing, accounting, finance, production/operations, and human resource management.Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition20 Chapter Summary (cont) • Computer-based manufacturing systems help a company simplify, automate, and integrate many of the activities needed to quickly produce high-quality products to meet changing customer demands. • Supply Chain Management relies on information technology and management practices to optimize information and product flows among the processes and business partners within the supply chain.Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.
  • James A. O’Brien I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m s Tenth Edition21 Chapter Summary (cont) • A transaction processing system is an information system that processes data resulting from the occurrence of business transactions. • There are several different types of electronic payment systems used to support E-Commerce transactions. • Because the Internet is not a secure network special security measures must be undertaken to protect sensitive customer information.Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved.