A VAR Launch StoryApril 18, 2013@hiddenpeakint
Erin Carpenter, CEO Michael Senger, COOwww.hiddenpeak.netHidden Peak Interactive, LLC@hiddenpeakint
before…“Yes, we do online marketing”…just like everyone else!
After: Inbound MarketingAgencyA More Strategic Process@hiddenpeakint
Launch Phase:January 3 - April 4, 2013…but some days it feltlike a hot air balloon
“To achieve great things, two things areneeded: a plan, and not quite enough time.”- Leonard Bernstein@hiddenpeakint
Our Thought Process from 30kft1 2 34 5Lean Canvas Business Plan PersonasWorkflow Planning Website Launch@hiddenpeakint
TOF MOF BOFMOFMOFMOF
1 Offer 2 Landing Page 3 Auto emailWebsite Lead Flow@hiddenpeakint4 Workflow
How did we get here?
Started with the “Lean Canvas”@hiddenpeakint
...Then the Business Plan“If you fail to plan, you are planning to fail”- Benjamin Franklin.@hiddenpeakint
...Including Personas@hiddenpeakint
...Followed by Engagement WorkflowPlanningMOFTOFBOFConsiderations Impacting• Title• No. of Employees• Biggest Marketing Ch...
Resulting in Website, CTAs, LP,Workflows
@hiddenpeakint
Network Outreach +@hiddenpeakint
Launch Webinar: April 24 =@hiddenpeakint
35 Webinar Registrations andCounting@hiddenpeakint
Last, but NOT least… the HubSpotTeam
HubSpot Team – Thank you!• Adrianne Mayshar• Jonathan Ravesi• Tyler Rhodes• Deedee Perry• Jessica McKenzie
Join our Webinar; visit: www.hiddenpeak.net• Go to: www.hiddenpeak.net
For more information, contact:Erin Carpentererin@hiddenpeak.net@ehcarpenterHidden Peak Interactive, LLCCarlsbad, CAwww.hid...
Hidden Peak Interactive - HubSpot Partner Broadcast Presentation - 4-18-13
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Hidden Peak Interactive - HubSpot Partner Broadcast Presentation - 4-18-13

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Erin & Michael of Hidden Peak unravel workflows and how they follow up with leads during a presentation to HubSpot partners around the world.

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  • ErinLaunched 2 weeks ago… new HS partners
  • Erin & MichaelHS – launched 2 weeks ago… now rocking and rollingBackground – MBA, almost 5 years online marketing
  • Erin & MichaelLooking for a more strategic approach for clients integrating these activities and achieving results that matter for the business.
  • Erin & MichaelCame together Partnered… with HubSpot – on our way to achieving new goals.M: Were both on the same path
  • Erin & MichaelRocket… focus, energy and this launch phase is what we’re talking about in today’s presentation.
  • ErinAs we build our business, I came across this quote that resonates with where we are.The plan really has been an essential part of the process that has helped us arrive at where we are now.
  • Erin- Quick note about our company name. Hidden Peak Interactive is inspired by Snowbird ski resort, where I grew up skiing. Hidden Peak is the name of the main peak. Reference is literal and symbolic. We hope to help clients discover hidden peak potential
  • Michael
  • ErinAha moments – most people are not ready to buy when they land, they are all at different stage, and you need to give them something wherever they are in the process. So, you’ll see our TOF, MOF, BOF offers on the page.
  • Michael
  • Michael
  • ErinWe began our venture by completing a Lean Canvas in an afternoon. Helped validate our assumptions and make sure we were both on the same page – quickly.
  • Michael
  • ErinBusiness plan included buyer personas. Every subsequent piece of our marketing strategy and HubSpot implementation has depended on the buyer personas.
  • Michael
  • Michael
  • Erin2 Weeks ago, we officially opened our doors.
  • Michael
  • Michael
  • Michael
  • ErinSupport, point us in the right direction, leverage experience of other agencies and thousands of companies.
  • Erin
  • Michael
  • Michael
  • Hidden Peak Interactive - HubSpot Partner Broadcast Presentation - 4-18-13

    1. 1. A VAR Launch StoryApril 18, 2013@hiddenpeakint
    2. 2. Erin Carpenter, CEO Michael Senger, COOwww.hiddenpeak.netHidden Peak Interactive, LLC@hiddenpeakint
    3. 3. before…“Yes, we do online marketing”…just like everyone else!
    4. 4. After: Inbound MarketingAgencyA More Strategic Process@hiddenpeakint
    5. 5. Launch Phase:January 3 - April 4, 2013…but some days it feltlike a hot air balloon
    6. 6. “To achieve great things, two things areneeded: a plan, and not quite enough time.”- Leonard Bernstein@hiddenpeakint
    7. 7. Our Thought Process from 30kft1 2 34 5Lean Canvas Business Plan PersonasWorkflow Planning Website Launch@hiddenpeakint
    8. 8. TOF MOF BOFMOFMOFMOF
    9. 9. 1 Offer 2 Landing Page 3 Auto emailWebsite Lead Flow@hiddenpeakint4 Workflow
    10. 10. How did we get here?
    11. 11. Started with the “Lean Canvas”@hiddenpeakint
    12. 12. ...Then the Business Plan“If you fail to plan, you are planning to fail”- Benjamin Franklin.@hiddenpeakint
    13. 13. ...Including Personas@hiddenpeakint
    14. 14. ...Followed by Engagement WorkflowPlanningMOFTOFBOFConsiderations Impacting• Title• No. of Employees• Biggest Marketing Challenge• Messaging and offer• Workflow path• Smart Lists
    15. 15. Resulting in Website, CTAs, LP,Workflows
    16. 16. @hiddenpeakint
    17. 17. Network Outreach +@hiddenpeakint
    18. 18. Launch Webinar: April 24 =@hiddenpeakint
    19. 19. 35 Webinar Registrations andCounting@hiddenpeakint
    20. 20. Last, but NOT least… the HubSpotTeam
    21. 21. HubSpot Team – Thank you!• Adrianne Mayshar• Jonathan Ravesi• Tyler Rhodes• Deedee Perry• Jessica McKenzie
    22. 22. Join our Webinar; visit: www.hiddenpeak.net• Go to: www.hiddenpeak.net
    23. 23. For more information, contact:Erin Carpentererin@hiddenpeak.net@ehcarpenterHidden Peak Interactive, LLCCarlsbad, CAwww.hiddenpeak.netMichael Sengermichael@hiddenpeak.net@webmarketersQuestions?
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