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Grain Creative on Branding, from the Hidden Art Forum 2011
 

Grain Creative on Branding, from the Hidden Art Forum 2011

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Grain Creative on Branding, taken from the Hidden Art Forum 2011: Making Sales

Grain Creative on Branding, taken from the Hidden Art Forum 2011: Making Sales

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    Grain Creative on Branding, from the Hidden Art Forum 2011 Grain Creative on Branding, from the Hidden Art Forum 2011 Presentation Transcript

    • Steps to Better Marketing
      Jo Sealy
      1
    • Aims for Today
      To understand what marketing is
      To consider the full range of marketing activities
      To decide why you are undertaking marketing activity – what do you want to achieve?
      To decide upon three approaches you might adopt
      2
    • What is Marketing?
      Its purpose is to create the opportunity to sell
      It's simply about underpinning the sales process
      "Marketing" is an all-encompassing term.
      3
    • 4
      Why Market Your Product/Service?
      Increase sales
      Increase market share
      Reinforce branding
      Launch a product
      Influence stakeholders
       
    • Key Principles
      Product
      Price
      Promotion
      People
      Combined, these constitute the BRAND
      3
    • 6
      Product
    • 7
      Price
    • 8
      Promotion
    • 9
      People
    • 10
      Branding
      Signs by which you are known
      and remembered
      A bundle of explicit/implicit
      promises
      A reflection of personality
      A statement of position
    • 11
      People as brands
    • 12
      People as brands
    • 13
      People as brands
    • 14
      Company brands
    • 15
      Company brands
    • 16
      Company brands
    • Marketing Plan
      Purpose
      How do the key principles fit in?
      Internal factors vs external factors
      8
    • 18
      Better Marketing
      Tune Into Your Market and Understand the Competition
      What does your customer have for breakfast?
      Think Small to Get Big
      Got The Right Message?
      What’s Your Route To Market?
      Keep Your Eyes On the Main Prize
      Speculate to Accumulate
    • Introduction
      Track Record
      The Market
      Competitors
      Target Markets
      Marketing Message
      Pricing
      Marketing Media
      Sales Goals
      Marketing Goals
      Marketing Activity Plan
      9
    • Have We Achieved our Aims for Today?
      To understand what marketing is
      To consider the full range of marketing activities
      To decide why you are undertaking marketing activity – what do you want to achieve?
      To decide upon three approaches you might adopt
      11
    • 21
      Thank you!
      Contactjo@to-market.co.uk
      for your free e-book:
      Better Marketing in Just 7 Days