Your SlideShare is downloading. ×
Grain Creative on Branding, from the Hidden Art Forum 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Grain Creative on Branding, from the Hidden Art Forum 2011

368
views

Published on

Grain Creative on Branding, taken from the Hidden Art Forum 2011: Making Sales

Grain Creative on Branding, taken from the Hidden Art Forum 2011: Making Sales

Published in: Design, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
368
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Steps to Better Marketing
    Jo Sealy
    1
  • 2. Aims for Today
    To understand what marketing is
    To consider the full range of marketing activities
    To decide why you are undertaking marketing activity – what do you want to achieve?
    To decide upon three approaches you might adopt
    2
  • 3. What is Marketing?
    Its purpose is to create the opportunity to sell
    It's simply about underpinning the sales process
    "Marketing" is an all-encompassing term.
    3
  • 4. 4
    Why Market Your Product/Service?
    Increase sales
    Increase market share
    Reinforce branding
    Launch a product
    Influence stakeholders
     
  • 5. Key Principles
    Product
    Price
    Promotion
    People
    Combined, these constitute the BRAND
    3
  • 6. 6
    Product
  • 7. 7
    Price
  • 8. 8
    Promotion
  • 9. 9
    People
  • 10. 10
    Branding
    Signs by which you are known
    and remembered
    A bundle of explicit/implicit
    promises
    A reflection of personality
    A statement of position
  • 11. 11
    People as brands
  • 12. 12
    People as brands
  • 13. 13
    People as brands
  • 14. 14
    Company brands
  • 15. 15
    Company brands
  • 16. 16
    Company brands
  • 17. Marketing Plan
    Purpose
    How do the key principles fit in?
    Internal factors vs external factors
    8
  • 18. 18
    Better Marketing
    Tune Into Your Market and Understand the Competition
    What does your customer have for breakfast?
    Think Small to Get Big
    Got The Right Message?
    What’s Your Route To Market?
    Keep Your Eyes On the Main Prize
    Speculate to Accumulate
  • 19. Introduction
    Track Record
    The Market
    Competitors
    Target Markets
    Marketing Message
    Pricing
    Marketing Media
    Sales Goals
    Marketing Goals
    Marketing Activity Plan
    9
  • 20. Have We Achieved our Aims for Today?
    To understand what marketing is
    To consider the full range of marketing activities
    To decide why you are undertaking marketing activity – what do you want to achieve?
    To decide upon three approaches you might adopt
    11
  • 21. 21
    Thank you!
    Contactjo@to-market.co.uk
    for your free e-book:
    Better Marketing in Just 7 Days

×