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Grain Creative on Branding, from the Hidden Art Forum 2011
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Grain Creative on Branding, taken from the Hidden Art Forum 2011: Making Sales

Grain Creative on Branding, taken from the Hidden Art Forum 2011: Making Sales

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Grain Creative on Branding, from the Hidden Art Forum 2011 Presentation Transcript

  • 1. Steps to Better Marketing
    Jo Sealy
    1
  • 2. Aims for Today
    To understand what marketing is
    To consider the full range of marketing activities
    To decide why you are undertaking marketing activity – what do you want to achieve?
    To decide upon three approaches you might adopt
    2
  • 3. What is Marketing?
    Its purpose is to create the opportunity to sell
    It's simply about underpinning the sales process
    "Marketing" is an all-encompassing term.
    3
  • 4. 4
    Why Market Your Product/Service?
    Increase sales
    Increase market share
    Reinforce branding
    Launch a product
    Influence stakeholders
     
  • 5. Key Principles
    Product
    Price
    Promotion
    People
    Combined, these constitute the BRAND
    3
  • 6. 6
    Product
  • 7. 7
    Price
  • 8. 8
    Promotion
  • 9. 9
    People
  • 10. 10
    Branding
    Signs by which you are known
    and remembered
    A bundle of explicit/implicit
    promises
    A reflection of personality
    A statement of position
  • 11. 11
    People as brands
  • 12. 12
    People as brands
  • 13. 13
    People as brands
  • 14. 14
    Company brands
  • 15. 15
    Company brands
  • 16. 16
    Company brands
  • 17. Marketing Plan
    Purpose
    How do the key principles fit in?
    Internal factors vs external factors
    8
  • 18. 18
    Better Marketing
    Tune Into Your Market and Understand the Competition
    What does your customer have for breakfast?
    Think Small to Get Big
    Got The Right Message?
    What’s Your Route To Market?
    Keep Your Eyes On the Main Prize
    Speculate to Accumulate
  • 19. Introduction
    Track Record
    The Market
    Competitors
    Target Markets
    Marketing Message
    Pricing
    Marketing Media
    Sales Goals
    Marketing Goals
    Marketing Activity Plan
    9
  • 20. Have We Achieved our Aims for Today?
    To understand what marketing is
    To consider the full range of marketing activities
    To decide why you are undertaking marketing activity – what do you want to achieve?
    To decide upon three approaches you might adopt
    11
  • 21. 21
    Thank you!
    Contactjo@to-market.co.uk
    for your free e-book:
    Better Marketing in Just 7 Days