Steps to Better Marketing<br />Jo Sealy<br />1<br />
Aims for Today<br />To understand what marketing is<br />	To consider the full range of marketing activities	<br />To deci...
What is Marketing?<br />Its purpose is to create the opportunity to sell<br />It's simply about underpinning the sales pro...
4<br />Why Market Your Product/Service?<br />Increase sales<br />Increase market share<br />Reinforce branding<br />Launch...
Key Principles<br />Product<br />Price<br />Promotion<br />People<br />Combined, these constitute the BRAND<br />3<br />
6<br />Product<br />
7<br />Price<br />
8<br />Promotion<br />
9<br />People<br />
10<br />Branding<br />Signs by which you are known <br />and remembered<br />A bundle of explicit/implicit<br /> promises<...
11<br />People as brands<br />
12<br />People as brands<br />
13<br />People as brands<br />
14<br />Company brands<br />
15<br />Company brands<br />
16<br />Company brands<br />
Marketing Plan<br />Purpose<br /> How do the key principles fit in?<br />Internal factors vs external factors<br />8<br />
18<br />Better Marketing<br />Tune Into Your Market and Understand the Competition <br />What does your customer have for ...
Introduction<br />Track Record<br />The Market<br />Competitors<br />Target Markets<br />Marketing Message<br />Pricing<br...
Have We Achieved our Aims for Today?<br />To understand what marketing is<br />To consider the full range of marketing act...
21<br />Thank you!<br /> Contactjo@to-market.co.uk<br />for your free e-book: <br />Better Marketing in Just 7 Days<br />
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Grain Creative on Branding, from the Hidden Art Forum 2011

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Grain Creative on Branding, taken from the Hidden Art Forum 2011: Making Sales

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Transcript of "Grain Creative on Branding, from the Hidden Art Forum 2011"

  1. 1. Steps to Better Marketing<br />Jo Sealy<br />1<br />
  2. 2. Aims for Today<br />To understand what marketing is<br /> To consider the full range of marketing activities <br />To decide why you are undertaking marketing activity – what do you want to achieve?<br />To decide upon three approaches you might adopt<br />2<br />
  3. 3. What is Marketing?<br />Its purpose is to create the opportunity to sell<br />It's simply about underpinning the sales process<br />"Marketing" is an all-encompassing term. <br />3<br />
  4. 4. 4<br />Why Market Your Product/Service?<br />Increase sales<br />Increase market share<br />Reinforce branding<br />Launch a product<br />Influence stakeholders<br /> <br />
  5. 5. Key Principles<br />Product<br />Price<br />Promotion<br />People<br />Combined, these constitute the BRAND<br />3<br />
  6. 6. 6<br />Product<br />
  7. 7. 7<br />Price<br />
  8. 8. 8<br />Promotion<br />
  9. 9. 9<br />People<br />
  10. 10. 10<br />Branding<br />Signs by which you are known <br />and remembered<br />A bundle of explicit/implicit<br /> promises<br />A reflection of personality<br />A statement of position<br />
  11. 11. 11<br />People as brands<br />
  12. 12. 12<br />People as brands<br />
  13. 13. 13<br />People as brands<br />
  14. 14. 14<br />Company brands<br />
  15. 15. 15<br />Company brands<br />
  16. 16. 16<br />Company brands<br />
  17. 17. Marketing Plan<br />Purpose<br /> How do the key principles fit in?<br />Internal factors vs external factors<br />8<br />
  18. 18. 18<br />Better Marketing<br />Tune Into Your Market and Understand the Competition <br />What does your customer have for breakfast? <br />Think Small to Get Big<br />Got The Right Message? <br />What’s Your Route To Market?<br />Keep Your Eyes On the Main Prize <br />Speculate to Accumulate <br />
  19. 19. Introduction<br />Track Record<br />The Market<br />Competitors<br />Target Markets<br />Marketing Message<br />Pricing<br />Marketing Media<br />Sales Goals<br />Marketing Goals<br />Marketing Activity Plan<br />9<br />
  20. 20. Have We Achieved our Aims for Today?<br />To understand what marketing is<br />To consider the full range of marketing activities<br />To decide why you are undertaking marketing activity – what do you want to achieve?<br />To decide upon three approaches you might adopt<br />11<br />
  21. 21. 21<br />Thank you!<br /> Contactjo@to-market.co.uk<br />for your free e-book: <br />Better Marketing in Just 7 Days<br />

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