Swot Analysis of Mumbai Dabbawala

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SWOT Analysis of Mumbai Dabbawala

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Swot Analysis of Mumbai Dabbawala

  1. 1. Mumbai Dabbawala A SWOT Analysis Assignment Submitted by : Chintan Oza GMPTP – 001, SJMSOM Student ID : 2214063 [email_address] www.linkedin.com/in/chintanoza
  2. 2. Life of Mumbai – Fast & Demanding
  3. 3. NMTBSA – An Introduction <ul><li>NMTBSA = N utan M umbai T iffin B ox S uppliers A ssociation </li></ul><ul><li>Inception : Started in 1880 </li></ul><ul><li>Type of Organisation : Charitable Trust, Registered in 1956 </li></ul><ul><li>Avg. Literacy Rate : 8 th Grade Schooling </li></ul><ul><li>Total Area Coverage : 60 Kms of Mumbai </li></ul><ul><li>Member Strength : 5000 </li></ul><ul><li>No. of Tiffins Processed : 200,000 Tiffin Boxes Daily </li></ul><ul><li>Avg. Time taken : From pickup to delivery - 3 Hrs </li></ul>Members are Popularly known as – “Dabbawala”
  4. 4. Clockwise Pictorial Representation of the Dabbawala Service
  5. 5. Performance Statistics - Dabbawala <ul><li>Six Sigma Performance [99.999999 % Accuracy in Service] </li></ul><ul><li>Technological Backup for Operations : Nil </li></ul><ul><li>Cost of Service - Rs. 200 – 300 /month </li></ul><ul><li>Standard price for all (Weight, Distance, Space) </li></ul><ul><li>Rs. 50 Cr. Turnover approx. </li></ul><ul><li>[200,000*200=400,000,00 p.m. i.e 48 crore p.a.] </li></ul><ul><li>“ No strike” record as each one a share holder </li></ul><ul><li>Earnings per member (shareholder) – Rs. 5000 to 6000 p.m. </li></ul>Dabbawala’s Motto - Work is Worship, Shakti aur Bhakti
  6. 6. <ul><li>5000 Dabbawalas </li></ul><ul><li>200000 Dabbas processed in 3 hours time </li></ul><ul><li>Six Sigma Certified </li></ul><ul><li>ISO 2000 Certified </li></ul><ul><li>Most are Illiterate </li></ul><ul><li>Lecture MBAs </li></ul><ul><li>No Strike for 116 Years </li></ul><ul><li>Prince Charles’ Friend </li></ul><ul><li>India’s Top Brand </li></ul><ul><li>Pride of Marathas </li></ul><ul><li>Icon of Hardwork </li></ul><ul><li>A Management Guru </li></ul>What makes Dabbawalas a Celebrity
  7. 7. SWOT Analysis
  8. 8. S trengths <ul><li>100 % achievement in… </li></ul><ul><ul><li>Teamwork, Discipline & Honesty </li></ul></ul><ul><ul><li>Time Management </li></ul></ul><ul><ul><li>Ownership & Pride in the work </li></ul></ul><ul><ul><li>Customer Satisfaction </li></ul></ul><ul><ul><li>Low Operational Cost, Process Consistency </li></ul></ul><ul><ul><li>Service Delivery of Sig Sixma Standard </li></ul></ul><ul><ul><li>Service Commitment [No strike since inception] </li></ul></ul><ul><ul><li>Satisfaction of Team Members [due to low attrition] </li></ul></ul><ul><ul><li>Fool proof delivery model thru color coding </li></ul></ul><ul><ul><li>Financial independence for the small group of dabbawalas </li></ul></ul><ul><ul><li>Just in Time Approach </li></ul></ul><ul><li>0 % dependence upon… </li></ul><ul><ul><li>Fuel in last mile Service Delivery </li></ul></ul><ul><ul><li>Technology related Process Complexities </li></ul></ul><ul><ul><li>Investment </li></ul></ul><ul><ul><li>Documentation </li></ul></ul>Service Quality – of Six Sigma Standard
  9. 9. W eakness <ul><li>Highly dependent upon Mumbai Local Train Service </li></ul><ul><li>Limited access to education limits diversification of Members to other business / jobs </li></ul><ul><li>Limited fund flow for the association limits the governing body to implement welfare schemes </li></ul>Service highly dependent upon Mumbai Local, Limited Fund for Welfare Schemes
  10. 10. O pportunity <ul><li>Tie up with Caterers to serve variety of Meals i.e. Diet food, Chinese/Continental Food, Food for Fasting </li></ul><ul><li>Opportunity of expansion of service on the routes of Mumbai Metro & BRTS </li></ul><ul><li>Generating Revenue by Promotion of other Brands </li></ul><ul><li>Diversification by offering miscellaneous services like Courier, Rail/Bus Ticketing etc. </li></ul><ul><li>Expanding Network in other cities </li></ul><ul><li>Booking of Service thru internet & SMS </li></ul><ul><li>Recently started – needs to be popularized </li></ul>Opportunity of expansion in line with Mumbai Metro & BRTS
  11. 11. T hreat <ul><li>Threats from fast food joints & small restaurants </li></ul><ul><li>Flexi-timing / Work from Home Culture </li></ul><ul><li>Food Courts at Malls / Mega Structures </li></ul><ul><li>Catering Services offering Tiffin Services </li></ul><ul><li>Paper Food Vouchers & Smart Cards i.e. Food Plus by HDFC </li></ul>Home Food – The USP of Dabbawalas nullifies the Threat
  12. 12. Thank You ! Chintan Oza [email_address] www.linkedin.com/in/chintanoza Due Credits extended herewith. Presentation for Education Purpose Only.

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