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hi5 Presentation at SXSW Interactive 2011: Games of the Future

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Games of the Future Alex St. John
The Shape of Games to Come ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Production Values Secondary ,[object Object],[object Object],[object Object],[object Object],*The DRM Problem
Quality vs Quantity Angry Birds Crush The Castle
Design vs Evolution Emergent Game Design
Evolutionary Game Design
Marketing vs. Virality Blah…blah…blah…blah…
Brands vs Play
Blended Synchronous and Asynchonous Play Instant gratification = NO VIRALITY Thus… Asynchronous play is for marketing/virality Synchronous play is for monetization You need both!
Delivered Online! Duh! ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Quantum Economics Monetization Mantra ,[object Object],[object Object],[object Object],[object Object]
Many ways to monetize ,[object Object],[object Object],[object Object],[object Object],4 ways to pay for an online game:
Quantum Economics: Virality and Engagement can be transformed into currency ,[object Object]
Asymetical Play vs Symetrical play Quantum Economics Lesson 1: Quantum Teleportation of Value Reward those who can’t be monetized for entertaining those who can… Hint: They don’t have to be playing the same game…
What is the monetary value of MajiNoir to a social network? ,[object Object],[object Object],[object Object],[object Object]
What is the monetary value of MajiNoir to a social network? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
$0 How Commerce Works I’ll pay $$$ I won’t pay Pay me money NOW! Pay me money NOW!
How Ads in Commerce Work I’ll pay $$$ Would you like to pay us money? -OR- Get this for free? Would you like to pay us money? -OR- Get this for free? I won’t pay
How SocioPay Works I’ll pay $$$ SocioPay knows the user will pay $25 SocioPay knows the user will not pay I won’t pay
How Does this Work for Me? Willingness to pay Number of gamers Commerce only Ads in commerce SocioPay 2x revenue >3x revenue Ø Ø Ø Ø Ø Ø Ø Ø Ø ₵ ₵ ₵ ₵ $ $ $ $$ ₵ $$ Ø $$$
SOCIO PAY DYNAMIC MONETIZATION HI5 PRICING HI5 PURCHASE HI5 MONETIZATION SMART PRICING Sell to any player anywhere in the world – in local currency. CONVERSION Best converting payment methods. World-wide. HYBRIDIZATION Monetize every player. Increase revenue and engagement.
Dynamic Quantum Pricing ,[object Object],Is this gift free or paid for? Paid Free
Gifts sent +400% +30% The Results Commerce revenue -25% Commerce revenue Total revenue
Important Future Game Genres ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Anti-Social Networking Solution

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hi5 Presentation at SXSW Interactive 2011: Games of the Future

  • 1. Games of the Future Alex St. John
  • 2.
  • 3.
  • 4. Quality vs Quantity Angry Birds Crush The Castle
  • 5. Design vs Evolution Emergent Game Design
  • 7. Marketing vs. Virality Blah…blah…blah…blah…
  • 9. Blended Synchronous and Asynchonous Play Instant gratification = NO VIRALITY Thus… Asynchronous play is for marketing/virality Synchronous play is for monetization You need both!
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Asymetical Play vs Symetrical play Quantum Economics Lesson 1: Quantum Teleportation of Value Reward those who can’t be monetized for entertaining those who can… Hint: They don’t have to be playing the same game…
  • 15.
  • 16.
  • 17. $0 How Commerce Works I’ll pay $$$ I won’t pay Pay me money NOW! Pay me money NOW!
  • 18. How Ads in Commerce Work I’ll pay $$$ Would you like to pay us money? -OR- Get this for free? Would you like to pay us money? -OR- Get this for free? I won’t pay
  • 19. How SocioPay Works I’ll pay $$$ SocioPay knows the user will pay $25 SocioPay knows the user will not pay I won’t pay
  • 20. How Does this Work for Me? Willingness to pay Number of gamers Commerce only Ads in commerce SocioPay 2x revenue >3x revenue Ø Ø Ø Ø Ø Ø Ø Ø Ø ₵ ₵ ₵ ₵ $ $ $ $$ ₵ $$ Ø $$$
  • 21. SOCIO PAY DYNAMIC MONETIZATION HI5 PRICING HI5 PURCHASE HI5 MONETIZATION SMART PRICING Sell to any player anywhere in the world – in local currency. CONVERSION Best converting payment methods. World-wide. HYBRIDIZATION Monetize every player. Increase revenue and engagement.
  • 22.
  • 23. Gifts sent +400% +30% The Results Commerce revenue -25% Commerce revenue Total revenue
  • 24.
  • 25.