The Anti-Social Networking Solution<br />
HOW COMMERCE WORKS<br />I’ll pay $$$<br />I won’t pay<br />Pay me money NOW!<br />Pay me money NOW!<br />Pay me money NOW!...
HOW ADS IN COMMERCE WORK<br />I’ll pay $$$<br />I won’t pay<br />Would you<br />like to pay<br />us money?<br />Would you<...
HOW SOCIOPAY WORKS<br />SocioPayknows the user will not pay<br />I’ll pay $$$<br />I won’t pay<br />SocioPayknows which us...
HOW DOES THIS WORK FOR ME?<br />Commerce only<br />Ads in commerce<br />SocioPay<br />Ø<br />Ø<br />Ø<br />Ø<br />Ø<br />Ø...
SOCIOPAY<br />DYNAMICMONETIZATION<br />
SOCIOPAY<br />DYNAMICMONETIZATION<br />HI5PURCHASE<br />HI5MONETIZATION<br />HI5PRICING<br />SMART PRICING<br />Sell to an...
PRICINGPURCHASE<br />game calls hi5 lightbox and passes bundle ID<br />the player expresses purchase intent (e.g., clicks ...
MONETIZATION<br />game calls hi5 lightbox with redemption ID<br />the player expresses intent to spend game currency for a...
SOCIOPAY<br />DYNAMICMONETIZATION<br />HI5PURCHASE<br />HI5MONETIZATION<br />HI5PRICING<br />SMART PRICING<br />Sell to an...
The Anti-Social Networking Solution<br />
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hi5 at GDC 2011: Escape from Crazyville: How to Publish Social Games Online without Dependence on Facebook

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  • SocialPath makes more sense. Facebook restrictions on its viral channels is their achilles heels. Thanks for this presentation.

    Godwin Adadzie BSc I.T.
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hi5 at GDC 2011: Escape from Crazyville: How to Publish Social Games Online without Dependence on Facebook

  1. 1. The Anti-Social Networking Solution<br />
  2. 2. HOW COMMERCE WORKS<br />I’ll pay $$$<br />I won’t pay<br />Pay me money NOW!<br />Pay me money NOW!<br />Pay me money NOW!<br />$0<br />
  3. 3. HOW ADS IN COMMERCE WORK<br />I’ll pay $$$<br />I won’t pay<br />Would you<br />like to pay<br />us money?<br />Would you<br />like to pay<br />us money?<br />-OR-<br />-OR-<br />Would you<br />like to pay<br />us money?<br />Would you<br />like to pay<br />us money?<br />-OR-<br />-OR-<br />Get this<br />for free?<br />Get this<br />for free?<br />Get this<br />for free?<br />Get this<br />for free?<br />
  4. 4. HOW SOCIOPAY WORKS<br />SocioPayknows the user will not pay<br />I’ll pay $$$<br />I won’t pay<br />SocioPayknows which user will pay $$$<br />SocioPayknows which user will not pay<br />SocioPayknows the user will pay $25<br />
  5. 5. HOW DOES THIS WORK FOR ME?<br />Commerce only<br />Ads in commerce<br />SocioPay<br />Ø<br />Ø<br />Ø<br />Ø<br />Ø<br />Ø<br />Ø<br />Ø<br />Ø<br />₵<br />₵<br />₵<br />₵<br />$<br />$<br />$<br />$$<br />₵<br />$$<br />Ø<br />$$$<br />Willingness to pay<br />>3x revenue<br />2x revenue<br />Number of gamers<br />
  6. 6. SOCIOPAY<br />DYNAMICMONETIZATION<br />
  7. 7. SOCIOPAY<br />DYNAMICMONETIZATION<br />HI5PURCHASE<br />HI5MONETIZATION<br />HI5PRICING<br />SMART PRICING<br />Sell to any player anywhere in the world – in local currency. <br />CONVERSION<br />Best converting payment methods. World-wide.<br />HYBRIDIZATION<br />Monetize every player. Increase revenue and engagement. <br />
  8. 8. PRICINGPURCHASE<br />game calls hi5 lightbox and passes bundle ID<br />the player expresses purchase intent (e.g., clicks on “buy”)<br />using hi5 Purchase Intent response, developer creates a pricing dialog<br />hi5 notifies the developer the payment is complete using hi5’s purchase notification system<br />hi5 determines the best converting payment method for the selected price<br />hi5 offers an optional upsell to player - increasing ASP by 25%<br />call hi5 Purchase Intent API with game exchange rate to USD and expected purchase<br />hi5 sends PPP adjusted “bundles” - with volume discounting - formatted in local currency<br />PURCHASE INTENT<br />PRICING DIALOG<br />NOTIFICATION<br />SERVICE<br />DIRECT<br />PURCHASE<br />hi5 completes the purchase using the best converting payment partner<br />Increased <br />Conversion<br />Increased Average Sales Price<br />Increased<br />Completion<br />HI5PURCHASE<br />HI5MONETIZATION<br />HI5PRICING<br />SMART PRICING<br />Sell to any player anywhere in the world – in local currency. <br />CONVERSION<br />Best converting payment methods. World-wide.<br />HYBRIDIZATION<br />Monetize every player. Increase revenue and engagement. <br />
  9. 9. MONETIZATION<br />game calls hi5 lightbox with redemption ID<br />the player expresses intent to spend game currency for a virtual good<br />hi5 compares expected value of redemption to expected value of advertising<br />purchase notification system completes slower advertising methods (e.g., offers, surveys, invites, etc.)<br />call hi5 Redemption Intent API with virtual good details<br />hi5 calculates the probability of purchase by examining player history and habits across the network<br />instant notification satisfies player’s desire to get back into the game<br />hi5 API responds with advertising alternative<br />REDEMPTION INTENT<br />REDEMPTION DECISION ENGINE<br />NOTIFICATION<br />SERVICE<br />POINT OF CONSUMPTION LIGHTBOX<br />utilizes developer assets to create an integrated experience <br />Monetize EVERY Player<br />Incremental Revenue<br />Increased Yield<br />HI5PURCHASE<br />HI5MONETIZATION<br />HI5PRICING<br />SMART PRICING<br />Sell to any player anywhere in the world – in local currency. <br />CONVERSION<br />Best converting payment methods. World-wide.<br />HYBRIDIZATION<br />Monetize every player. Increase revenue and engagement. <br />
  10. 10. SOCIOPAY<br />DYNAMICMONETIZATION<br />HI5PURCHASE<br />HI5MONETIZATION<br />HI5PRICING<br />SMART PRICING<br />Sell to any player anywhere in the world – in local currency. <br />CONVERSION<br />Best converting payment methods. World-wide.<br />HYBRIDIZATION<br />Monetize every player. Increase revenue and engagement. <br />
  11. 11. The Anti-Social Networking Solution<br />

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