I want to:
1. Convince you that good content is
content that has been set free
2. Demonstrate 10 reasons why
machine-readableness is a good thing
3. Give you 5 ideas about how do “do it”
4. Not be technical*
* depending on the outcome of the geek snigger test
consider the value of locked-in content
locked in = single purpose
single purpose = waste
why are we here?
“..[to decide] the next steps
that need to be taken to
ensure the sustained
integration of digitised
content into research and
Catherine Grout, jdcc09:
“content needs to
be made available
quickly, easily, and
in a way that suits
(i.e. stuff that a computer can
get at when it comes to your site)
“machine readable” is a bit of a mouthful, so how about..
“machine readable data”
purists might argue with this
but we're going to ignore them
browsers (therefore people) read html
<h1>John Simpson: Secret
voices of the new Iran</h1>
<p>John Simpson reporting
from Tehran before his visa
ran out on Sunday...
non-browsers read non-html
<title> John Simpson: Secret
voices of the new Iran </title>
<description> John Simpson
reporting from Tehran before
his visa ran out on Sunday...
these things are the non-html bit
geeks are signed up to MRD
the importance of this isn’t immediately clear
and certainly hasn’t been well communicated
now is the time to convince the non-geeks
that they should invest* in these approaches
* attention, not necessarily money
ten reasons to stop thinking websites
...and start thinking data
1: content is still king, and always will be
MRD is a content concern, not a technical one
2: re-use is not just good, it's essential
3: life is easier when you (everyone) can get at your data
be great if..."
run a report?
make it pretty?
re-purpose? make it more searchable?
have a mobile version?
run a kiosk? build a widget?
4: content development is cheaper
5: things get more visual
seattle public library: http://bit.ly/Bmc8N
6: taking content to users, not users to content
your content on other sites
7: it doesn’t have to be very hard
8: you can't hide your content
Thanks to Tony Hirst: http://bit.ly/8zwEn
9: we really is bigger and better than me
next up are the Network Effects.
here’s a classic example: the more
people who own telephones, the
more useful they become.
There is a *positive externality* - a
user doesn’t intend for their phone
to create value for others, but it
if you love it, set it free
(you lost control anyway)
don’t ever stop thinking users
always think: “what if...?”
never, ever procure technology again
without asking: “where is the [API]?”...
the takeaway thought
At some point in the future, you’ll
want to do “something else” with
your content. Right now, you have
no idea whatsoever what that thing
These techniques allow you to make
a worthwhile investment in a future
no-one can know.
thanks for listening
thanks to these people, too
empty room http://www.flickr.com/photos/pinkmoose/2355080489/
destroy purists http://www.flickr.com/photos/apeology/2335392254/
print screen http://www.flickr.com/photos/p1r/1351558354/
bad communication http://www.flickr.com/photos/shelleygibb/3372412222/
pay attention http://www.flickr.com/photos/subliminal/511527000/
just relax http://www.flickr.com/photos/victornuno/205239817/
social network http://www.flickr.com/photos/gustavog/4557105/
free birds http://www.flickr.com/photos/frankloohuis/468320896/
night fight http://www.flickr.com/photos/strocchi/295280599/