2. Our free media is a beautiful thing! Public news
broadcasting is the pinnacle of the free society
we live in!
Thus I have chosen to give something back to
the news media and produce my own local news
3. But hang on a sec …
… I don’t know the first thing about News
4. Fox News
Here we can see a typical title
sequence that opens up the news
bulletin for FOX News. It is presented
as flashy and professional, two very
key features of typical American news
In this still we get a split screen view of the
reporter and the story he is describing. He
is looking square into the soul of the
viewer and has our full attention.
We then see an extract from the story
he is describing. Fox news in this case
to not relent in exposing its viewers to
a rather graphic police incident.
5. The story then leads into a
debate with two key figures
and the anchor displayed
here in the news room.
We then get the same split screen
description from both sides of the
debate with the anchor keeping
the pace and asking different
The anchor still keeps the control in the
debate ad finishes it with a signoff, ending
The story starts with the reporter addressing
the audience and introducing the story (Indian
Cyclone) again in the classic tone of a news
anchor. In the background we see the news
studio and at the bottom we also have the
edited feature of his name and other bulletins.
We then see a split screen image of the weather from the
cyclone which presents a real effect to the audience of what
life is like in the storm.
The studio then gets an interview with an expert in the cyclone
area who explains what the effects of what the cyclone does.
Point to note
• Using special effects to present a better scope on the story is effective in broadcasting.
7. BBC News
They also master the use of
special effects and
animations to keep the
audience interested, with
case like themes to spruce
up the story.
The BBC broadcast their news
stories differently to their American
counterparts. To open we don’t see
a news reporter but instead footage
of the area of focus for the topic.
They do this to fully keep the
viewers attention on the story
without distractions from a reporter
on the scene.
Points to note
• The use of special effects can be useful in
keeping the audience interested.
• Remaining unbiased is key.
They also use interviews to get
different perspectives on the
news story and remain
unbiased throughout the
8. The Target Audience
The audience for my news story will be local viewers,
mainly adults that have just got home from work. I will
achieve this audience by setting the time of my
broadcast to 7:00am. Lots of news broadcasts have set
time periods to share there news. For example in the UK
we have BBC news at 10 which displays the more
upsetting and graphic stories with little chance that
younger children might view it.