Fedra Sans Font

Slide 1: Font Family Normalyn Nicolas Typography 1

Slide 2: About the Designer: Peter Bil’ak  Born in Czechoslovakia in 1973  Works in editorial, graphic type and web design  Started “Typotheque” in 1999, a design studio in the Netherlands that develops and markets original typefaces for the Macintosh and Windows platforms.  Co-founded dot dot dot magazine with Stuart Bailey in 2000  Teaches typeface design postgraduate course at KABK, Royal Academy of Art (The Hague)

Slide 3: Typefaces Designed by Bil’ak: • Fedra Sans • Fedra Sans • Fedra Serif A Condensed • Fedra Mono • Fedra Sans • Condensed Alt Fedra Serif B • • Champollion Fedra Serif Phonetic • • Fedra Serif Display Fedra Sans Display 1 • Fedra Arabic • Fedra Sans Display 2 • Greta Text • Fedra Sans Alt • Greta Display

Slide 4: About the Typeface • History Fedra Sans was originally commissioned by Paris- based Ruedi Baur Integral Design. It was developed as a corporate font for a German insurance company, Bayerische Rück, as part of their new visual identity. The objective was to 'de-protestantize Univers', the typeface which the company had been using since Otl Aicher designed their first visual identity in the 1970s. The typeface “humanises the communicated message and adds simple, informal elegance.”

Slide 5: About the Typeface • Description Fedra Sans is a multilingual contemporary sans serif typeface developed for visual identities, designed to work equally well on paper and on the computer screen. Fedra Sans appears to work exceptionally well in small point sizes, while it is elegant and distinguishable in larger ones. The typeface attempts to reconcile two opposing design approaches: the rigidity of a typeface designed for the computer screen and the flexibility of handwriting.

Slide 6: Fedra Sans Font Family The Fedra Sans font family includes a variety of different weights and styles which are shown below, including: Fedra Sans Light, Normal, Medium, and Bold. Also shown are the normal, bold, italic, bold italic, and small caps varieties.

Slide 7: References • http://www.typotheque.com/authors/peter_bilak/ • http://en.wikipedia.org/wiki/Peter_Biľak • http://www.identifont.com/show?17E • http://www.planet- typography.com/news/typeface/fedra-sans.html • http://www.peterb.sk/fedra/fedra_info.html • http://www.myfonts.com/fonts/typotheque/fedra-sans/