Recruiting in a
Networked world




 Presented by:
Workshop 2:
Flitterin’ = Facebook, Twitter & LinkedIn




    Presented by:
From last presentation (change)



How to be an employer of choice
How to turn ‘jobs’ into ‘opportunities’
Why your career...
Traditional Media
SOCIAL MEDIA / Social Recruiting
Social Media SOCIAL RECRUITING
Social recruiting tools
What is the best social recruitment tool for you?



  Who is your target audience?
  What social media tool fits your cult...
Average age:
                      40+



  50+ million                      80% College /
users worldwide                ...
Average age:
                   27



300+ million                     43% College/
   users...                   Universi...
Average age:
                        31



       40+                            55% College/
million users and           ...
Integrating with your recruiting practices



Advertise on your homepage
Have a “live feed” for Twitter on your careers pa...
TWITTER 101
learn the lingo
Twitter Swiss Army Knife




                     TweetDeck or Hootsuite
Twitter Swiss Army Knife




                       UberTwitter
Twitter Swiss Army Knife




                           Bit.Ly
Twitter Swiss Army Knife




                    Twitter Counter
Follow the leaders!



Official Twitter Search ( http://search.twitter.com )
Bloggers, Thought Leaders, Who’s tweeting?
sit...
Follow the leaders!



Official Twitter Search ( http://search.twitter.com )
Bloggers, Thought Leaders, Who’s tweeting?
sit...
I’m all set up! What do I say?!?!



Be yourself
Be conversational
Use Google Reader
I’m all set up! What do I say?!?!




                                    Google Reader
I’m all set up! What do I say?!?!



Be yourself
Be conversational
Use Google Reader
Tweet often
Learn the lingo                                  Twitter Swiss Army Knife
   Tweet, Retweet (RT) and Direct Message (DM)  ...
Flitterin’ for talent
Flitterin’ for Talent


Fill in the blanks:

_______________ are the new Marketers.
_______________ are the Brand Ambassad...
Flitterin’ for Talent




                        LinkedIn
Flitterin’ for Talent




                        Twitter
Flitterin’ for Talent




             Social Recruiting




                                 Facebook
The social media business case
Why ha a Social Media presence in HR?
          ve



To learn about your culture
Positive impression about company growth...
measuring success starts with setting goals




What is your overall objective?
How are you going to track it each month?
...
Identify potential issues


Employees “wasting” numerous work hours on social networks
Recruitment is already too busy
It ...
Identify the potential benefits


Increased candidate quality
ROI
Reduced vacancy days
Hidden candidates
Job visibility
Ab...
Sources
Articles
    Not on Twitter? You’re not alone!
    HOW TO: Build a Twitter Strategy for Your Business
    Social M...
Thanks for coming!!




Presented by:
follow us on Twitter!
@hholmes79        @pennycurtis




  Presented by:
Flitterin For Talent Presentation Slides
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Flitterin For Talent Presentation Slides

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The "Recruiting in a Networked World" workshops will help you understand and capitalize on this sophisticated new environment. Focusing on hot-button topics such as Employer Branding and Social Media including "Flitterin" (Facebook, Twitter, LinkedIn), our workshops dispel myths, offer insight, and explain why HR needs to talk like PR and think like marketing.

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Flitterin For Talent Presentation Slides

  1. 1. Recruiting in a Networked world Presented by:
  2. 2. Workshop 2: Flitterin’ = Facebook, Twitter & LinkedIn Presented by:
  3. 3. From last presentation (change) How to be an employer of choice How to turn ‘jobs’ into ‘opportunities’ Why your career page should show your human side
  4. 4. Traditional Media
  5. 5. SOCIAL MEDIA / Social Recruiting Social Media SOCIAL RECRUITING
  6. 6. Social recruiting tools
  7. 7. What is the best social recruitment tool for you? Who is your target audience? What social media tool fits your culture? What is our objective? What tools are you already using?
  8. 8. Average age: 40+ 50+ million 80% College / users worldwide University educated 54% Male 46% Female
  9. 9. Average age: 27 300+ million 43% College/ users... University educated and growing! 46% Male 54% Female
  10. 10. Average age: 31 40+ 55% College/ million users and University educated rapidly growing 47% Male 53% Female
  11. 11. Integrating with your recruiting practices Advertise on your homepage Have a “live feed” for Twitter on your careers page Add links into your email signature Include links in job postings Encourage current employees to follow/join
  12. 12. TWITTER 101
  13. 13. learn the lingo
  14. 14. Twitter Swiss Army Knife TweetDeck or Hootsuite
  15. 15. Twitter Swiss Army Knife UberTwitter
  16. 16. Twitter Swiss Army Knife Bit.Ly
  17. 17. Twitter Swiss Army Knife Twitter Counter
  18. 18. Follow the leaders! Official Twitter Search ( http://search.twitter.com ) Bloggers, Thought Leaders, Who’s tweeting? site:twitter.com “at company name” or “bio*keyword” Google Follow Finder ( http://followfinder.googlelabs.com )
  19. 19. Follow the leaders! Official Twitter Search ( http://search.twitter.com ) Bloggers, Thought Leaders, Who’s tweeting? site:twitter.com “at company name” or “bio*keyword” Google Follow Finder ( http://followfinder.googlelabs.com )
  20. 20. I’m all set up! What do I say?!?! Be yourself Be conversational Use Google Reader
  21. 21. I’m all set up! What do I say?!?! Google Reader
  22. 22. I’m all set up! What do I say?!?! Be yourself Be conversational Use Google Reader Tweet often
  23. 23. Learn the lingo Twitter Swiss Army Knife Tweet, Retweet (RT) and Direct Message (DM) Tweet Deck or Hootsuite Twitter handle (@username) UberTwitter # hashtag Bit.ly bit.ly - shortened links Twitter Counter Twitter 101 Recap I’m all set up! What do I say?!?! Follow the Leaders! Be yourself Official Twitter Search (http://search.twitter.com) Bloggers, Thought Leaders, Who’s tweeting? Be conversational site:twitter.com “at companyname” or Use Google Reader “bio*keyword” Tweet often Google Follow Finder (http://followfinder.googlelabs.com)
  24. 24. Flitterin’ for talent
  25. 25. Flitterin’ for Talent Fill in the blanks: _______________ are the new Marketers. _______________ are the Brand Ambassadors. Your options are: EMPLOYEES HR
  26. 26. Flitterin’ for Talent LinkedIn
  27. 27. Flitterin’ for Talent Twitter
  28. 28. Flitterin’ for Talent Social Recruiting Facebook
  29. 29. The social media business case
  30. 30. Why ha a Social Media presence in HR? ve To learn about your culture Positive impression about company growth Makes your recruitment team more accessible Allows your HR team to be ambassadors
  31. 31. measuring success starts with setting goals What is your overall objective? How are you going to track it each month? What is your timeline? Does meeting your goals mean it’s working?
  32. 32. Identify potential issues Employees “wasting” numerous work hours on social networks Recruitment is already too busy It will cost too much Company information and secrets will be leaked Too many people tweeting different items
  33. 33. Identify the potential benefits Increased candidate quality ROI Reduced vacancy days Hidden candidates Job visibility Ability to use in other departments Benchmarking and learning
  34. 34. Sources Articles Not on Twitter? You’re not alone! HOW TO: Build a Twitter Strategy for Your Business Social Media Cartoon: Flitterin = Facebook + Twitter + LinkedIn How to Use Facebook Ads for Social Recruiting Sirona Says: Social recruiting workshop Twitter tips Social media Recruiting Stats PowerPoint (12MB download) Business case for social media (revised 2009) The Many Benefits of Social Network Recruiting: Making a Compelling Business Case Sample sites Ubisoft Facebook Page Eloqua LinkedIn Page YellowBook Jobs (ybrecruiting) on Twitter Social networking tools Bit.ly Twitter Counter Google Reader Google Follow Finder
  35. 35. Thanks for coming!! Presented by:
  36. 36. follow us on Twitter! @hholmes79 @pennycurtis Presented by:
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